期刊論文1. | Kiecker, P.、Cowles, D. L.(2001)。Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth。Journal of Euromarketing,11(2),71-88。 |
2. | Park, D. H.、Han, I.、Lee, J.(2007)。The Effects of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement。International Journal of Electronic Commerce,11(4),125-148。 |
3. | 簡怡雯、蕭中強、邱玉葉、盧端雯(20070400)。訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響。管理評論,26(2),23-38。 延伸查詢 |
4. | Rosenberg, M. J.、Hanland, J. C.(1960)。Low-commitment consumer behavior。Journal of Abnormal and Social Psychology,2(2),367-372。 |
5. | Chaudhuri, A.、Macro, A.(2000)。A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk。The Role of Risk,64(4),1-12。 |
6. | 凌儀玲、劉宜芬(20081000)。廣告訊息之理解與說服效果:捷思式-系統式訊息處理觀點。管理學報,25(5),487-503。 延伸查詢 |
7. | MacKenzie, S. B.、Spreng, R. A.(1992)。How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions?。Journal of Consumer Research,18,519-529。 |
8. | Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications,7(4),399-410。 |
9. | Gunther, Albert C.、Chih, Stella(1992)。Biased Press or Biased Public: Attitudes toward Media Coverage of Social Groups。Public Opinion Quarterly,56(2),147-167。 |
10. | Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research,4(1),60-75。 |
11. | Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。 |
12. | Howard, D. J.、Gengler, C. G.(2001)。Emotional Contagion Effects on Product Attitudes。Journal of Consumer Research,28(2),189-201。 |
13. | Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management,10(1),33-58。 |
14. | v. Wangenheim, F.、Bayón, T.(2004)。The effect of word of mouth on services switching: Measurement and moderating variables。European Journal of Marketing,38(9/10),1173-1185。 |
15. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。 |
16. | West, M. D.(1994)。Validating a scale for the measurement of credibility: A covariance structure modeling approach。Journalism Quarterly,71(1),159-168。 |
17. | Park, C.、Lee, T. M.(2009)。Information direction, website reputation and eWOM effect: A moderating role of product type。Journal of Business Research,62(1),61-67。 |
18. | 汪志堅、李欣穎(20050600)。來源可信度、情感認同與涉入程度對網路謠言闢謠效果之影響。管理學報,22(3),391-413。 延伸查詢 |
19. | Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。 |
20. | Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing,63(1),26-43。 |
21. | Godes, David、Mayzlin, Dina(2004)。Using Online Conversations to Study Word-of-Mouth Communication。Marketing Science,23(4),545-560。 |
22. | Park, Do-Hyung、Lee, Jumin(2008)。eWOM overload and its effect on consumer behavioral intention depending on consumer involvement。Electronic Commerce Research and Applications,7(4),386-398。 |
23. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 |
24. | Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science,25(4),283-295。 |
25. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 |
26. | 林家五、宋進福(20080600)。消費者對價格保證策略的反應:知覺可信度的效果。臺大管理論叢,18(2),197-228。 延伸查詢 |
27. | Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。 |
28. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。 |
29. | Chatterjee, Patrali(2001)。Online Reviews: Do Consumers Use Them?。Advances in Consumer Research,28(1),129-133。 |
30. | Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。 |
31. | Goldsmith, R. E.、Emmert, J.(19910400)。Measuring Product Category Involvement: A Multitrait-Multimethod Study。Journal of Business Research,23(4),363-371。 |
32. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 |
33. | Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。 |
34. | Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly,15(4),635-650。 |
35. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 |
36. | Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。 |
37. | Zhang, Yong、Buda, Richard(1999)。Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages。Journal of Advertising,28(2),1-15。 |
38. | Robertson, T. S.(1976)。Low Commitment Consumer Behavior。Journal of Advertising Research,16(2),19-24。 |
39. | Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research,4(3),291-295。 |
40. | Gruen T. W.、Osmonbekov, T.、Czaplewski, A. J.(2006)。eWOM: The Impact of Customer-to-Customer Know-How Exchange on Coustomer Value and Loyalty。Journal of Business Research,59(4),449-456。 |
41. | Hennig-Thurau, T.、Walsh, G.(2003)。Electronic Word-of-Month: Motives for and Consequence of Reading Customer Articulation on the Internet。International Journal of Electric Commerce,8(2),51-74。 |
42. | Andrea, C. W.(2006)。Word-of-Mouth and Word-of-Web: Talking about Products, Talking about Me。Advances in Consumer Research,33(1),573-575。 |
43. | Batra, R.、Ray, M.(1985)。Affective Response Mediating Acception of Advertising。Journal of Consumer Research,3,234-249。 |
44. | Brooker, G. W. J.(1981)。A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals。Journal of Advertising,10(4),29-41。 |
45. | Burzynski, M. H.、Bayer, D. J.(1997)。The Effect of Positive and Negative Prior Information on Motion Picture Appreciation。Journal of Social Psychology,101,215-218。 |
46. | Still, R. R.、Barnes, J. H.、Kooyman, M. E.(1984)。Word-of-Mouth Communication in Low-Risk Product Decisions。International Journal of Advertising,3(4),335-345。 |
47. | Delgado-Ballester, Elenaand(2004)。Applicability of A Brand Trust Scale Across Product Categories: A Multigroup Invariance Analysis。European Journal of Marketing,38(5/6),573-592。 |
48. | Feick, L.、Higie, R. A.(1992)。The Effect of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgments About Endorsers。Journal of Advertising,73,412-435。 |
49. | Mizerski, R. W.(1982)。An Attribution Explanation of the Disproportionate Influence of Unfavorable Information。Journal of Consumer Research,9(3),301-310。 |
圖書1. | Assael, H.(2004)。Consumer Behavior: A Strategic Approach。Boston:Moughton Mifflin Harcourt Publishing。 |
2. | Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。 |
3. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitude and Persuasion: Classic and Contemporary Approaches。Dubuque, IA:Wm. C. Brown Company。 |
4. | Eagly, Alice H.、Chaiken, Shelly(1993)。The Psychology of Attitudes。Harcourt Brace Jovanovich。 |
5. | Sherif, M.、Hovland, C. I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Oxford。 |
6. | Hawkins, D. I.、Mothersbaugh, D. L.、Best, R. J.(2007)。Consumer Behavior: Building Marketing Strategy。McGraw-Hill/Irwin。 |
7. | Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。 |
8. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 |
9. | Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。 |
10. | Kotler, P.、Keller, K. L.(2008)。Marketing Management。Prentice Hall。 |
11. | Guiltinan, J. P.、Gordon,W.P.、Madden, T. J.(1997)。Marketing Management Strategies and Programs。NY。 |