| 期刊論文1. | Nogawa, H.、Yamaguchi, Y.、Hagi, Y.(1996)。An empirical research study on Japanese sport tourism in sport-for-all events: Case studies of a single-night event and a multiple-night event。Journal of Travel Research,35(2),46-54。 | 2. | Kurtzman, J.、Zauhar, J.(1997)。A wave in time: The sports tourism phenomena。Journal of Sport & Tourism,4(2),5-20。 | 3. | Hinch, T. D.、Higham, J. E. S.(2001)。Sport tourism: A framework for research。International Journal of Tourism Research,3(1),45-58。 | 4. | Swaddling, D. C.、Miller, C.(2002)。Don't measure customer satisfaction quality progress。American Society for Quality,35(3),62-67。 | 5. | Grewal, Dhruv、Iyer, Gopalkrishnan R.、Krishnan, R.、Sharma, Arun(2003)。The Internet and the Price-value-loyalty Chain。Journal of Business Research,56(5),391-398。 | 6. | Hemon, Peter、Nitecki, Danuta A.、Altman, Elllen(1999)。Service Quality and Customer Satisfaction: an assessment and future directions。The Journal of Academic Librarianship,25(1),9-17。 | 7. | Tax, S. S.、Brown, S. W.(1998)。Recovery and learning from service failure。Sloan Management Review,55(4),75-88。 | 8. | Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。 | 9. | Gammon, Sean、Robinson, Tom(1997)。Sport And Tourism: A Conceptual Framework。Journal of Sport & Tourism,4(3),11-18。 | 10. | Bagozzi, R. P.、Yi, Y.(1988)。On the Use of Structural Equation Model in Experimental Designs。Journal of Marketing Research,26(1),271-284。 | 11. | Eggert, Andreas、Ulaga, Wolfgang(2002)。Customer perceived value: a substitute for satisfaction in business markets?。The Journal of Business & Industrial Marketing,17(2/3),107-118。 | 12. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 13. | Rust, Roland T.、Zahorik, Anthony J.、Keiningham, Timothy L.(1995)。Return on quality ROQ: Making service quality financially accountable。Journal of Marketing,59(2),58-70。 | 14. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 15. | Kaplan, Robert S.、Norton, David P.(1992)。The Balanced Scorecard: Measures That Drive Performance。Harvard Business Review,70(1),71-79。 | 16. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 | 17. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 18. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 19. | Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。 | 20. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 | 會議論文1. | Czepiel, John A.、Larry, J. Rosenberg、Akerele, Adebayo(1974)。Perspectives on Consumer Satisfaction119-123。 | 圖書1. | Boyett, J. H.、Boyett, J. T.(1999)。The guru guide: The best ideals of the top management thinkers。New York:John Wiley & Sons。 | 2. | Hill, C. W.、Jones, G. R.(2001)。Strategic Management Theory。New York:Houghton Mifflin。 | 3. | Standeven, Joy、de Knop, Paul(1999)。Sport Tourism。Human Kinetics。 | 4. | Burton, R.(1995)。Travel geography。London:Pitman Publishing。 | 5. | Kotler, P.(1995)。Marketing Management Analysis, Planning Implementation, and Control。Prentice-Hall。 | 6. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 | 7. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 | 8. | Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。 | 9. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 圖書論文1. | Hall, C. M.(1992)。Adventure, sport and health Special interest tourism。Special interest tourism。Londo:Belhaven Press。 | |