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題名：創業精神、創業機會與零售業態創新：以燦坤3C連鎖店為例
書刊名：創業管理研究
作者：許英傑 引用關係／黃慧玲／劉鳳冠
作者(外文)：Hsu, Yin-Chiech／Huang, Hui-Ling／Liu, Feng-Kuan
出版日期：2007
卷期：2:1
頁次：頁165-196
主題關鍵詞：創業精神；業態創新；3C連鎖店；Entrepreneurship；Format innovation；3C chain store
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:5
  • 點閱點閱:85
創業精神是指創造及指揮一個「組織」迎向創新，主要致力於在企業的經濟或社會潛能裡創造出重大且聚焦的變革。本研究主要藉由相關文獻探討，指出創業精神三項構面，創新性、承擔風險與預警性；以及影響業態創新六種創業機會，包括經濟變化、技術變化、生活型態變化、消費者行為變化、行銷變化與經營者角色變化，並進而探討當企業家擁有哪些特性下，一個新業態將如何被創新開發出來。 本個案研究以燦坤3C自建零售通路之歷程為研究標的。研究結果發現，燦坤3C連鎖在國內零售服務業快速發展之下，之所以能夠脫穎而出，主要有以下原因。第一，吳燦坤董事長本身具備的創業精神，以及洞察各種造成創業契機的能力，導致燦坤3C歷經七次改造，並發展至今日的七代店。第二，在企業的不同發展時期，經常會出現不同型態的創業機會，經營者必須掌握創業機會，並搭配適當的策略，才能夠使創業精神發揮成效，創造出成功的新業態。第三，企業經營者除了對市場資訊要保持相當高的警覺性，以掌握創業機會之外，也必須實際進行改良行動，才能獲得成功的創新。
Entrepreneurship means to create and command one “organization“ toward innovation, and devotes to creating that and focuses on the economic or social latent energy of enterprises. This study reviews relevant literature with entrepreneurship construct and points out three literary compositions surface of entrepreneurship-including innovativeness, risk-taking, and proactiveness-and six factors of enterprise opportunity which would influence the format innovation in retail, including economy changes, technology changes, life-style changes, consumer behavior changes, marketing changes, and manager role changes. Then we future probe into as which kind of entrepreneurs have under characteristics, a new retail format will be developed. This case study aims at the process of Tsann Kuen 3C building its own distribution channel. The results of our study suggest that three are three reasons for leading Tsann-Kuen 3C to success. First, it's the entrepreneurship and the competence to insight all kinds of opportunities that Mr. Tsann-Kuen owned to make the revolutions of Tsann Kuen 3C successfully and evolves into the seventh generation of Tsann Kuen 3C chain stores. Second, there and are distinct opportunities exist in every different stage of enterprise's development process. Enterprisers have to grasp all opportunity and design appropriate strategy to let entrepreneurship display the best efficacy and build successful new retail format. Third, in addition to keeping high alertness to the information in connection with the market to grasp opportunities, enterprisers have to put the improvement into action to create successful innovations.
期刊論文
1.鄭季虹、林玫馨(19960900)。燦坤3C流通市場--「挑戰臺灣第一便宜」的戰略。戰略生產力，487，23-32。  延伸查詢new window
2.Brockhaus, T. H.(1986)。Risk-Taking Property of Entrepreneurs。Academy of Management Journal，23(3)，509-520。  new window
3.Eckhardt, T. J.、Shane, A. S.(2003)。Opportunities and Entrepreneurship。Journal of Management，29(3)，333-349。  new window
4.Khilstrom, R.、Laffont, J.(1979)。A General Equilibrium Entrepreneurship Theory of Firm Formation Based on Risk Aversion。Journal of Political Economic，87，719-748。  new window
5.Lee, S. M.、Peterson, S. J.(2000)。Culture, Entrepreneurial Orientation, and Global Competitiveness。Journal of World Business，35(4)，401-416。  new window
6.Padey, J.、Tewary, N. B.(1979)。Locus of Control and Achievement of Values of Entrepreneur。Journal of Occupational Psychology，50，107-111。  new window
7.Pitt, L. F.、Kanncmcyer, R.(2000)。The Role of Adaptation in Microenterprice Development, A Marketing Perspective。Journal of Management，5(2)，137-155。  new window
8.Schere, J.(1982)。Tolerance of Ambiguity as a Discriminating Variable between Entrepreneurs and Managers。Academy of Management Best Paper Proceedings，42，404-408。  new window
9.Vecchio, P. R.(2003)。Entrepreneurship and Leadership: Common Trends and Common Threads。Human Resource Management Review，13，303-327。  new window
10.Zahra, S. A.、Marcel, Jeremy、O'Neill, H.、Hayton, James(2001)。Fostering Entrepreneurship During International Expansion: Managing key Challenges。European Management Journal，19(4)，359-369。  new window
11.Alvareza, S. A.、Busenitz, L. W.(2001)。The entrepreneurship of resource--based theory。Journal of Management，27，155-115。  new window
12.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
13.Knight, G.(2000)。Entrepreneurship and Marketing Strategy: The SME Under Globalization。Journal of International Marketing，8(2)，12-32。  new window
14.Barringer, Bruce R.、Bluedorn, Allen C.(1999)。The Relationship between Corporate Entrepreneurship and Strategic Management。Strategic Management Journal，20(5)，421-444。  new window
15.Bluedorn, A. C.、Johnson, R. A.、Cartwright, D. K.、Barringer, B. R.(1994)。The interface and convergence of the strategic management and organizational environment domains。Journal of Management，20(2)，201-262。  new window
16.Hambrick, Donald C.(1981)。Specialization of environmental scanning activities among upper level executives。Journal of Management Studies，18(3)，299-320。  new window
17.Gartner, William B.(1985)。A Conceptual-Framework for Describing the Phenomenon of New Venture Creation。Academy of Management Review，10(4)，696-706。  new window
18.Shane, Scott A.、Venkataraman, Sankaran(2000)。The promise of entrepreneurship as a field of research。Academy of Management Review，25(1)，217-226。  new window
19.Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal，9(S1)，41-58。  new window
20.Tushman, Michael L.、Anderson, Philip(1986)。Technological Discontinuities and Organizational Environments。Administrative Science Quarterly，31(3)，439-465。  new window
21.Covin, J. G.、Slevin, D. P.(1989)。Strategic Management of Small Firms in Hostile and Benign Environments。Strategic Management Journal，10(1)，75-87。  new window
會議論文
1.Alderson, W.(1958)。The Analytical Framework for Marketing。Conference of Marketing Teachers from Far Western States。Berkeley, CA：School of Business Administration, University of California Press。15-28。  new window
圖書
1.許英傑(2006)。流通經營管理。台北：新陸書局。  延伸查詢new window
2.Acs, Z.、Audretsch, D.(1990)。Innovation and Small Firms。Cambridge, MA：MIT Press。  new window
3.Levy, M.、Weitz, B. A.(2006)。Retailing Management。McGraw-Hill：Irwin。  new window
4.MacCrimmon, K. R.、Wehrung, A.、Donald, D.、Stanbury, W. T.(1988)。Taking Risks: the Management of Uncertainty。New York：Free Press。  new window
5.McNair, M. P.、May, E. G.(1976)。The Evolution of Retail Institutions in the United States。Cambridge, Massachusetts：Marketing Science Institute。  new window
6.Mill, J. S.(1948)。Principles of Political Economy with Some of Their Applications to Social Psychology。London：John W. Parker。  new window
7.Schumpeter, Joseph A.(1934)。The theory of economic development。New Brunswick, New Jersey：Transaction Publishers。  new window
8.Schumpeter, J. A.(1997)。Essays on Entrepreneurs, Innovations, Business Cycles, and the Evolution of Capitalism。Transaction Publishers。  new window
9.Stern, L. W.、El-Ansary, A. I.(1988)。Marketing Channels。New Jersey：Prentice-Hall, Inc.。  new window
10.Wilkin, P. H.(1979)。The Nature of Entrepreneurship: A Comparative and Historical Study。New Jersey：Ablex。  new window
11.許英傑(2004)。零售創新：7-ELEVEN成功之秘。臺北：中國生產力。new window  延伸查詢new window
12.Knight, Frank H.(1921)。Risk, Uncertainty, and Profit。Houghton Mifflin。  new window
13.Drucker, Peter Ferdinand(1985)。Innovation and Entrepreneurship: Practice and Principles。New York：Harper and Row Publishers。  new window
14.Shane, S. A.(2003)。A General Theory of Entrepreneurship: The Individual-Opportunity Nexus。Edward Elgar Publishing。  new window
15.Schumpeter, Joseph Alois(1942)。Capitalism, Socialism, and Democracy。New York：Harper and Brothers。  new window
16.Kirzner, I.(1973)。Competition and Entrepreneurship。Chicago：University of Chicago Press。  new window
17.McClelland, David C.(1961)。The Achieving Society。Van Nostrand Reinhold Co.。  new window
18.Hannan, Michael T.、Freeman, John Henry(1989)。Organizational Ecology。Cambridge, MA：Harvard University Press。  new window
19.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
其他
1.資策會(199912)。MICTIS計畫。  延伸查詢new window
圖書論文
1.Alvarez, S. A.、Barney, J. B.(2000)。Entrepreneurship Capabilities: Aresource-based view。Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge。Thousand Oaks, CA：Sage Publications。  new window
2.Hitt, M. A.、Ireland, R. D.、Camp, S. M.、Sexton, D. L.(2002)。Strategic Entrepreneurship: Integrating Entrepreneurial and Strategic Management Perspectives。Strategic Entrepreneurship: Creating a New Mindset。Oxford：Blackwell。  new window
3.Nielsen, O.(1966)。Development in Retailing。Readings in Danish Theory of Marketing。North Holland Publishing Co.。  new window
4.Schumpeter, J. A.(1965)。Economic Theory and Entrepreneurial History。Explorations in Enterprise。Cambridge：Harvard University Press。  new window
5.Venkataraman, S.(2019)。The Distinctive Domain of Entrepreneurship Research。Seminal ideas for the next twenty-five years of advances。JAI Press。  new window
6.Welsh, J. A.、White, J. F.(1981)。Converging on Characteristic of Entrepreneurs。Frontiers of Entrepreneurship Research。Wellesley, MA：Babson Center for Entrepreneurial Studies。  new window
 
 
 
 
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