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題名：以眼動路徑探討多義圖形的辨識歷程
書刊名：設計學報
作者：林銘煌 引用關係／王靜儀 引用關係
作者(外文)：Lin, Ming-huang／Wang, Ching-yi
出版日期：2012
卷期：17:2
頁次：頁49-72
主題關鍵詞：錯視；多義圖形；完形理論；選擇性注意力；眼動儀；紮根理論；Visual illusion；Ambiguous figure；Gestalt theory；Selective attention；Eye tracker；Grounded theory
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:332
  • 點閱點閱:61
基於選擇性注意力的理論，為了探討多義圖形的構圖和辨識比對模式的關係，本研究以眼動儀為工具，三幅曖昧圖形和三幅圖地反轉圖形為刺激物，紀錄眼球運動的參數，再藉由質化研究中開放編碼和主軸編碼的程序，把數據與圖形經計算、核對、分類、分層等步驟，提出在多義圖形構圖方面影響辨識的概念，包括：主要區域、次要區域，關鍵特徵和輔助特徵。在解讀兩組圖形的辨識歷程後，歸類五種比對模式，包括：辨識主要區域、主要區域與次要區域相互核對、辨識關鍵區域，看不出目標物和看不到目標物。雖然，此兩組圖形在構圖方面的「欺瞞技巧」不同，使受測者的「搜尋途徑」不同，但「比對行為」無明顯不同。最後，提出多義圖形的搜索與辨識歷程，解釋在心智驅駛（由上而下）與視覺驅使（由下而上）作用下，如何判讀圖形。而在圖形構圖布局的技巧原則亦有所剖析，可提供創作多義圖形之參考。
In order to investigate the relationship between the compositions of ambiguous figures and recognition models under the theory of selective attention, this study takes three equivocal figures and three figure-ground figures as stimuli to carry out the eye tracking. It recodes the eye movement parameters, and applies the procedures of open coding and axial coding in a qualitative research. By the way of the computing, matching, classifying, laying data and pictures, several concepts are submitted to explain the ways of dominating recognition, including primary zone, secondary zone, key feature and secondary feature. The reorganization model is classified into five categories: identifying key areas, verifying primary and secondary zone mutually, identifying critical areas, the inability to perceive the target, and the inability to see the target. Although the "deceptive skills" on the composition are different in these two sets of graphics and lead to the variation in subjects’ vision search models, subjects’ recognition behaviors are not significantly different. Finally, we propose the search and recognition process to explain how it identifies a graphic between mental drive (top-down) and vision drive (bottom-up). We also analyze graphic composition which can provide the references for designing ambiguous figures.
期刊論文
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5.Wong, Joseph F.(2010)。The text of free-form architecture: qualitative study of the discourse of four architects。Design Studies，31(3)，237-267。  new window
6.張子涵、黃雅卿(2010)。福田繁雄平面設計作品中運用圖地反轉之形式研究。商業設計學報，14，135-154。new window  延伸查詢new window
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12.Fu, M. C.、Sun, V. C.(2010)。Pursuing eye movements on Müller-Lyer illusions。Taiwan University of Arts，6(2)，125-141。  new window
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學位論文
1.陳惠珠(2010)。多義圖形設計探討及其應用於兒童圖畫書之創作與研究(碩士論文)。朝陽科技大學。  延伸查詢new window
2.傅銘傳(2010)。錯視圖形之追隨眼動的觀察與分析(博士論文)。中原大學。new window  延伸查詢new window
3.李根在(2001)。複數相加創意思考法的開發與研究--以視覺傳達設計為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.陳學志(1991)。「幽默理解」的認知歷程(博士論文)。國立臺灣大學。new window  延伸查詢new window
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6.李佳珍、蘇茂生、張柏舟(1999)。複合意象圖形在平面廣告中運用與表現之研究：以海報設計為例。國立臺灣師範大學，台北。  延伸查詢new window
7.郭美琦、張柏舟(2000)。影子表現在平面設計之視覺認知的研究與應用。國立臺灣師範大學，台北。  延伸查詢new window
8.Li, J. J.、Sheng, S. M.、Zhang, B. Z.(1999)。The study of the applications and performances of ambiguous figures in the printed advertisements - A case study based on poster design。National Taiwan Normal University，Taipei。  new window
9.Kuo, M. C.、Zhang, B. Z.(2000)。The study and application of visual conception of shadow expression on graphic design。National Taiwan Normal University，Taipei。  new window
10.Su, L. Q.、Lin, Y. Z.(2001)。The icons of non-logical objects for the visually creative expression in western painting。National Pingtung University of Education，Pingtung。  new window
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12.Fu, M. C.、Lin, P. C.(2009)。Pursuit eye movements on visual illusions。Chung Yuan Christian University，Taoyuan。  new window
圖書
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圖書論文
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