According to the statistics data of the Cruise Lines International Association (CLIA), it forecasts that the number of the passengers taking the cruiser in 2007 will be significantly growing. Compared to 2006, the estimate of the growth will increase 500 thousand person times. In other words, the number of passengers taking the cruise predicted in 2007 will be up to twelve million and sixty thousand and twenty thousand person times. In addition, as the passengers increase 500 thousand person times, the carrying load on the member roster of CLIA indicates that the number of the growth is of steady 4.1 per cent (LAUDERDALE 2007). Based on the review of the growth data in cruise traveling market in North America and the news related to the establishment of wharfs in Asia-Pacific, it can be predicted that the next star industry is ready to glow. CLIA It has been long time that in Taiwan there is no in-depth discussion of cruiser traveling market. That is, with respect to the passengers-carrying volume of international cruiser, less of it has been researched. Hence, this study mainly conducts the exploration of the level of the European and American cruise passengers' impression of Taiwan. The method applied in this research is in the way that we distribute the questionnaires on site. Six variable factors have been used. They are natural charming and grace, architectural visions, shopping areas, gourmet foods, humanistic charming and grace for evaluation. The results reveal that it is worthwhile to both formulate and develop the cruiser traveling market. In addition, it has identified in this study that Kaohsiung port can make the most of its advantages in developing the cruiser tourism which can combine the viewpoint of new journey proposed. In the meantime, the cruiser tourism in American and Hong-Kong is also introduced. Through the study, the authority of government can refer to the findings which may be useful and applicable.