臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：探討購買涉入、品牌權益、服務品質與顧客滿意度之關係--以DHL為例
書刊名：航運季刊
作者：曾柏興 引用關係／石雯珍
作者(外文)：Tseng, Po-shine／Shih, Wen-chen
出版日期：2018
卷期：27:4
頁次：頁1-29
主題關鍵詞：海運承攬業；品牌權益；服務品質；顧客滿意度；結構方程模式；Ocean freight forwarders；Purchasing involvement；Brand equity；Service quality；Customer satisfaction；Structural equation modeling
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:54
  • 點閱點閱:11
臺灣海運承攬業者眾多家，在非常有限的市場環境下，造就激烈的競爭環境。本研究使用結構方程模式來分析託運人對海運承攬業在購買涉入、品牌權益、服務品質及顧客滿意度之交互影響。透過225份問卷進行分析結果後發現「購買涉入」對「品牌權益」的影響是正向的；「品牌權益」對「服務品質」的影響也是正向的；而「服務品質」對「顧客滿意度」亦存有正向之影響；而「購買涉入」及「品牌權益」對「顧客滿意度」間的影響，因受到「服務品質」扮演著間接效果的角色，故並沒有得到顯著的支持。本研究依據結果提出相關之建議與管理意涵，並可供海運承攬業與相關業者擬定決策時參考。
It is well known that there are many forwarders competing in an extremely limited market in Taiwan. Using structural equation modeling, this study investigates the relationships among purchasing involvement, brand equity, service quality, and customer satisfaction between shippers and forwarders. Based on 225 effective questionnaires, results show that purchasing involvement had a positive effect on brand equity. In addition, that brand equity had a positive effect on service quality. However, purchasing involvement was found to have no significant effect on customer satisfaction, and nor did brand equity have any tangible effect on customer satisfaction. Based on findings, suggestion and managerial implications are discussed. It is hoped that results can assist forwarders and related operators when implementing decision making.
期刊論文
1.Knox, Simon、Walker, David(2003)。Empirical Developments in the Measurement of Involvement, Brand Loyalty and Their Relationship in Grocery Markets。Journal of Strategic Marketing，11(4)，271-286。  new window
2.趙時樑、呂錦隆、張承先、陳伯全(20130600)。以結構方程模式驗證轉換障礙對顧客忠誠度影響之研究--以海運承攬運送業為例。航運季刊，22(2)，1-17。new window  延伸查詢new window
3.許龍池、鄭峰茂(20081200)。遊客休閒涉入、參與滿意度與遊後行為之研究--以2008年高雄市龍舟競賽活動為實證。休閒產業管理學刊，1(3)，57-71。new window  延伸查詢new window
4.孫美蓮、王俊人、張家銘(20101200)。運動主題餐廳吸引力與消費者滿意度對再消費意願之影響研究。運動休閒管理學報，7(2)，16-29。new window  延伸查詢new window
5.Hussain, R.、Al Nasser, A.、Hussain, Y. K.(2015)。Service quality and customer satisfaction of a UAE-based airline: An empirical investigation。Journal of Air Transport Management，42，167-175。  new window
6.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing，12(4)，11-20。  new window
7.Ranagaswamy, A.、Burke, R.、Oliva, T. A.(1993)。Brand Equity and Extendibility of Brand Names。International Journal of Research in Marketing，10(1)，61-75。  new window
8.池文海、陳瑞龍、潘美雪(20090800)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討--以臺灣中油加油站為例。品質學報，16(4)，291-309。new window  延伸查詢new window
9.Brown, Tom J.、Churchill, Gilbert A. Jr.、Peter, J. Paul(1993)。Research Note: Improving the Measurement of Service Quality。Journal of Retailing，69(1)，127-139。  new window
10.Berry, L. L.(2000)。Cultivating service brand equity。Journal of the Academy of Marketing Science，28(1)，128-137。  new window
11.宋永坤、張國謙、胡維芯(20131200)。餐廳品牌權益、顧客滿意度與行為意圖之研究。餐旅暨觀光，10(4)，179-201。new window  延伸查詢new window
12.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple Item Scale for Measuring Consumer Perception of Service Quality。Journal of Retailing，64(1)，12-40。  new window
13.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research，30(4)，7-12。  new window
14.宋永坤、連建章(20150900)。選擇傳統或廉價航空乘客其影響因素之研究：以「臺北-大阪」航線為例。運輸學刊，27(3)，311-344。new window  延伸查詢new window
15.Krugman, H. E.(1965)。The impact of television advertising: Learning without involvement。Public Opinion Quarterly，29(3)，349-356。  new window
16.Juran, J. M.(1986)。The quality trilogy: a universal approach to managing for quality。Quality Progress，19(8)，19-24。  new window
17.MacCallum, Robert Charles、Hong, Sehee(1997)。Power analysis in covariance structure modeling using GFI and AGFI。Multivariate Behavioral Research，32(2)，193-210。  new window
18.陶治中、范傑智(20150600)。公共運輸無縫轉乘服務品質、滿意度與忠誠度之關聯模式構建：以臺北都會區轉運站為例。運輸學刊，27(2)，249-279。new window  延伸查詢new window
19.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。Communication and Control Processes in the Delivery of Service Quality。Journal of Marketing，52(2)，35-48。  new window
20.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science，23(4)，246-251。  new window
21.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
22.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
23.朱永蕙、劉嘉麒、王儒堅(2018)。服務品質與知覺價值對滿意度與再購意願之研究--以陶板屋為例。休閒事業研究，16(4)，22-37。  延伸查詢new window
24.周美利、林政憲、蔣丞哲(20080000)。臺灣Häagen-Dazs消費者之顧客滿意度研究。觀光餐旅評論，2(1)，37-50。  延伸查詢new window
25.簡君倫、洪雪華(2018)。探討國際酒店集團品牌知名度與品牌形象對顧客滿意度的影響：服務品質的中介效果。休閒與遊憩研究，10(1)，35-69。  延伸查詢new window
26.Affara, S. A.、Dawood, M. N.、Akroush, I. B.(2016)。Service quality, customer satisfaction and loyalty in the Yemeni mobile service market。International Journal of Services, Economics and Management，7(1)，53-73。  new window
27.Berg, R.、Langen, P. W.(2014)。Assessing the intermodal value proposition of shipping lines: attitudes of shippers and forwarders。Maritime Economic and Logistics，17(1)，32-51。  new window
28.Chen, L.、Li, Y. Q.、Liu, C. H.(2018)。How airline service quality determines the quantity of repurchase intention -- mediate and moderate effects of brand quality and perceived value。Journal of Air Transport Management，75(C)，185-197。  new window
29.Chou, Tsung-yu(20160800)。A Study on International Trade Risks of Ocean Freight Forwarders。Journal of Marine Science and Technology，24(4)，771-779。  new window
30.Chou, Tsung-yu(20180400)。Identifying Techniques for Improving Chinese Guanxi Quality of Ocean Freight Forwarders in Taiwan。Journal of Marine Science and Technology，26(2)，207-216。  new window
31.Swan, John E.、Combs, Linda Jones(1976)。Product performance and consumer satisfaction: a new concept。Journal of Marketing，40(2)，25-33。  new window
32.Durvasula, S.、Lysonski. S.、Mehta. S. C.(2000)。Business-to-business marketing service recovery and customer satisfaction issues with ocean shipping lines。European Journal of Marketing，34(3/4)，433-452。  new window
33.Ho, Tien-chun、Chiu, Rong-her、Chung, Cheng-chi、Lee, Hsuan-shih(20170600)。Key Influence Factors for Ocean Freight Forwarders Selecting Container Shipping Lines Using the Revised Dematel Approach。Journal of Marine Science and Technology，25(3)，299-310。  new window
34.Majid, E.、Sahebeh, B.(2016)。The effect of corporate image on customer satisfaction through brand equity。Advance in Management and Applied Economics，6(4)，95-109。  new window
35.Majid, E.、Mohamadi, Z.、Azade, R.(2016)。Effect of dimensions of service quality on the brand equity in the fast food industry。Studies in Business and Economics，11(3)，30-46。  new window
36.Putro, R. N. C. A.、Rachmat, B.(2019)。Effect of brand image and service quality on customer satisfaction and loyalty at bank Jatim Syariah Surabaya。Russian Journal of Agricultural and Socio-Economic Sciences，87(3)，152-165。  new window
37.Shin, Y.、Thai, V. V.、Grewal, D.、Kim, Y.(2017)。Do corporate sustainable management activities improve customer satisfaction, word of mouth intention and repurchase intention? Empirical evidence from the shipping industry。International Journal of Logistics Management，28(2)，555-557。  new window
38.Tamas, J.(2017)。The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions。International Review on Public and Nonprofit Marketing，14(3)，391-408。  new window
39.Tanveer, Z.、Lodhi, R. N.(2016)。The effect of brand equity on customer satisfaction: an empirical study based on David Aaker's brand equity model。IUP Journal of Brand Management，13(3)，43-54。  new window
40.Wen, C. H.、Lin, W. W.(2016)。Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan-Southern China trade lane。Maritime Policy and Management，43(4)，420-435。  new window
41.Yang, Y. C.、Nguyen, H. H.(2011)。Comparison of customer relationship management systems perceptions among container shipping companies in Vietnam and Taiwan。African Journal of Business Managements，515，6515-6526。  new window
42.Yin, H.、Chen, Z.、Xiao, Y.(2019)。Risk perception affecting the performance of shipping companies: the moderating effect of China and Korea。Maritime Policy and Management，46(3)，295-308。  new window
43.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
44.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
45.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
46.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
47.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
48.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
49.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
50.胡凱傑、任維廉、陳建元(20091200)。服務保證與知覺等候經驗對旅客滿意度與再購意願之影響：以臺鐵為例。運輸學刊，21(4)，355-383。new window  延伸查詢new window
51.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
52.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing，49(4)，41-50。  new window
53.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
54.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research，32(6)，6-12。  new window
55.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing，17(9)，761-782。  new window
56.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research，28(4)，26-30。  new window
57.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
58.Grönroos, Christian(1988)。Service Quality: The Six Criteria of Good Perceived Service Quality。Review of Business，9(3)，10-13。  new window
59.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
60.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
61.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
62.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
63.Traylor, Mark B.(1981)。Product Involvement and Brand Commitment。Journal of Advertising Research，21(6)，51-56。  new window
學位論文
1.林淑真(2001)。生活型態與購買涉入對品牌權益的影響研究--以電子字典為例(碩士論文)。國立政治大學。  延伸查詢new window
2.毛國荃(2002)。供應鏈中製造商對第三方物流服務品質知覺之研究--以四項產業為例(碩士論文)。國立成功大學。  延伸查詢new window
3.洪苙溱(2013)。服務品質、滿意度與顧客忠誠度間關聯性之研究--以台南地區茶飲料業者為例(碩士論文)。國立成功大學。  延伸查詢new window
4.林宜蓉(2009)。跨國性服務業體驗行銷、品牌權益與顧客滿意度的關聯性之研究--以IKEA為例(碩士論文)。長榮大學。  延伸查詢new window
5.林宜磬(2013)。智慧型手機的涉入程度與品牌權益對消費者購買意願影響之研究(碩士論文)。嶺東科技大學。  延伸查詢new window
6.陳冠宇(2008)。電影觀賞前的涉入程度在消費情緒對顧客滿意度與口碑傳播影響的干擾效果(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Hair, J. F. Jr.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(2010)。Multivariate Data Analysis。Prentice-Hall。  new window
2.Aaker, D. A.(1995)。Building strong brands。The Free Press。  new window
3.吳萬益(2015)。企業研究方法。華泰文化。  延伸查詢new window
4.Sherif, M.、Cantril, H.(1947)。The psychology of ego involvement。New York：John Wiley & Sons, Inc.。  new window
5.Goetsch, D. L.、Davis, S.(1994)。Introduction to Total Quality: Quality, Productivity, Competitiveness。New York, NY：Macmillan。  new window
6.Zeithaml, V. A.、Bitner, M. J.(2000)。Services marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
7.Aaker, D. A.(1991)。Managing Brand Equity。New York, NY：The Free Press。  new window
8.Deming, W. E.(1986)。Out of Crisis。Cambridge, MA：MIT Press。  new window
9.林光、張志清(2016)。航業經營與管理。臺北市：航貿文化。  延伸查詢new window
10.Howard, J. A.、Sheth, J. N.(1969)。The Theory of Behavior。New York：John Wiley & Sons。  new window
11.Juran, J. M.(1989)。Juran on Leadership for Quality。New York：Free Press。  new window
12.Lovelock, C. H.(1979)。Service Marketing。New Jerry：Prentice-Hall。  new window
13.Mill, R. K.(1986)。Managing Service Industries。New York：McGraw-Hill。  new window
14.Assael, Henry L.(1984)。Consumer Behavior and Marketing Action。Boston, MA：Kent。  new window
15.陳順宇(2005)。多變量分析。華泰文化事業股份有限公司。  延伸查詢new window
其他
1.Top 50 Ocean Freight Forwarders，http://hub.controlpay.com/h/i/339086184-top-50-ocean-freight-forwarders。  new window
圖書論文
1.Rust, Roland T.、Oliver, Richard L.(1994)。Service quality: insights and managerial implications from the frontier。Service quality: new directions in theory and practice。Sage Publications, Inc.。  new window
2.Rothschild, M. X.(1979)。Advertising Strategies for High and Low involvement Situations。Attitude Research Plays for High Stakes。Chicago：America Marketing Association。  new window
3.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
4.Lewis, Robert C.、Booms, Bernard H.(1983)。The marketing aspects of service quality。Emerging Perspectives on Services Marketing。American Marketing Association。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：711（臺灣：706，外國：5） ／ 本年度總使用人次：1520404 ／ 訪客人次（自102年09月）：67312541
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上