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題名:媒體資訊、搜尋成本、品牌形象對消費者委託房屋仲介業意願之研究
書刊名:商管科技季刊
作者:李春長 引用關係
作者(外文):Lee, Chun-chang
出版日期:2009
卷期:10:2
頁次:頁365-394
主題關鍵詞:房屋仲介業搜尋成本媒體資訊品牌形象委託意願Real estate brokerage industrySearch costMedia informationBrand imageAuthorization intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:13
  • 點閱點閱:33
期刊論文
1.Lee, J.、Feick, L.(2001)。The Impact of Switching Cost on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Services Marketing,15(1),35-48。  new window
2.Sridhar, S. S.、Balachandran, B. V.(1997)。Incomplete Information Tasty Assignment, and Managerial Control Systems。Management Science,43,764-778。  new window
3.Salant, Stephen W.(1991)。For Sale by Owner: When to Use a Broker and How to Price the House。Journal of Real Estate Finance and Economics,4(2),157-173。  new window
4.Ratchford, Brian T.(1980)。The Value of Information for Selected Appliances。Journal of Marketing Research,17(1),14-25。  new window
5.王美慧、陳瑞龍、蘇元含(20060900)。運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響--以中油加油站為例。顧客滿意學刊,2(2),47-86。new window  延伸查詢new window
6.Ducoffe, Robert H.(1995)。How consumers assess the value of advertising。Journal of Current Issues and Research in Advertising,17(1),1-18。  new window
7.Srinivasan, Narasimhan、Ratchford, Brian T.(1991)。An empirical test of a model of external search for automobiles。Journal of Consumer Research,18(2),233-242。  new window
8.Abernethy Avert M.、Franke, George R.(1996)。The Information Content of Advertising: A Meta-Analysis。Journal of Advertising,25(2),1-17。  new window
9.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
10.Lynch, John G. Jr.、Ariely, Dan(2000)。Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution。Marketing Science,19(1),83-103。  new window
11.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。  new window
12.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。  new window
13.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
14.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
15.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
16.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
17.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
18.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
19.Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice,7(2),136-146。  new window
20.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
21.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
22.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
23.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
24.Hu, W. L.、Hwang, I. S.(2006)。Measuring the Effects of Consumer Switching Costs on Switching Intention in Taiwan Mobile Telecommunication Services。The Journal of American Academy of Business, Cambridge,9(10),75-85。  new window
25.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
26.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
27.Carrillo, J. D.(1998)。Coordination and externalities。Journal of Economic Theory,78,103-129。  new window
28.Cronin, F. J.(1982)。The efficiency of housing search。Southern Economic Journal,48(1),1016-1030。  new window
29.Diamond, D. W.(1991)。Debt maturity structure and liquidity risk。Quarterly Journal of Economics,106(3),709-737。  new window
30.Hoeffler, S.、Keller, K. L.(2003)。The marketing advantages of strong brands。Journal of Brand Management,10(6),421-445。  new window
31.Johnson, J. M., Nourse, H. O.,、Day, E.(2001)。Factors related to the selection of a real estate agency or agent。Journal of Real Estate Research,3(2),109-118。  new window
32.Lanzetta, J. T.,、Kanareff, V. T.(1962)。Information cost, amount of payoff and level of aspiration as determinants of information seeking in decision making。Journal of Consumer Research,9(2),53-73。  new window
33.Lutz, R. J.,、Swasy, L.(1977)。Integrating cognitive structure and cognitive response approaches to measuring communication effects。Advances in Consumer Research,1(4),63-371。  new window
34.Morris, J. R.(1976)。A model for corporate debt maturity decision。Journal of Financial and Quantitative Analysis,11,339-358。  new window
學位論文
1.王唯鳴(2001)。虛擬社群與虛擬經驗、網路練達性、產品知識與產品資訊搜尋成本對消費者認知風險影響之研究--以電腦遊戲軟體為例(碩士論文)。國立中央大學。  延伸查詢new window
2.沈德裕(2003)。消費者偏好、資訊媒體與政府住宅政策對購屋意向影響之研究-以台中縣市為例。  延伸查詢new window
3.楊勝凱(2004)。媒體資訊、品牌態度與住宅偏好對購屋意圖影響之研究。  延伸查詢new window
4.滕新富(2006)。媒體資訊、接待中心與品牌態度對購屋動機的影響。  延伸查詢new window
圖書
1.Spulber, D. F.(1999)。Market Microstructure: Intermediaries and the Theory of the Firm。Cambridge:Cambridge University Press。  new window
2.Sheth, J. N., Mittal, B.,、Newman, B. I.(1999)。Consumer Behavior。New York, NY:Prentice-Hall, Englewood Cliffs。  new window
3.Solomon, Michael R.(2002)。Consumer Behavior: Buying, Having, and Being。Upper Saddle River, New Jersey:Prentice Hall International。  new window
4.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。  new window
5.許安琪(2001)。整合行銷傳播引論:全球化與在地化行銷大趨勢。臺北:學富文化事業有限公司。  延伸查詢new window
6.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。  new window
7.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
8.黃芳銘(2002)。結構方程模式--理論與應用。臺北市:五南。  延伸查詢new window
9.陳順宇(2005)。多變量分析。華泰文化事業股份有限公司。  延伸查詢new window
10.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
11.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
12.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL:Scientific Software International, Inc.:SPSS Inc。  new window
13.李春長(2002)。不動產仲介市場分析。台北。  延伸查詢new window
14.張維迎(2001)。賽局理論與訊息經濟學。台北。  延伸查詢new window
15.Howard, J. A.(1988)。Consumer behavior in marketing strategy。Englewood Cliffs, NJ。  new window
16.Schiffman, L. G.,、Kanuk, L. L.(1999)。Consumer behavior (7th ed.)。NJ。  new window
17.Walton, G. C.(1976)。Consumer behavior theory practice (6th ed.)。Homewood, IL。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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