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題名:時尚購物中心之促銷、商店印象、顧客滿意度與忠誠度關係研究--以臺北京站為例
書刊名:亞太經濟管理評論
作者:張仁豪雷立芬 引用關係吳志文 引用關係黃聖茹 引用關係
出版日期:2017
卷期:20:2
頁次:頁73-92
主題關鍵詞:促銷商店印象顧客滿意度顧客忠誠度結構方程式模型Sale promotionStore imageCustomers satisfactionCustomers loyaltyStructural equation modelingSEM
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:122
  • 點閱點閱:7
期刊論文
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2.Zimmer, M. R.、Golden, L. L.(1988)。Impressions of retail stores: A content analysis of consumer images。Journal of Retailing,64(3),265-293。  new window
3.Lessig, V. Parker(1973)。Consumer Store Images and Store Loyalties。Journal of Marketing,37(4),72-74。  new window
4.Pan, Y.、Zinkhan, G. M.(2006)。Determinants of retail patronage: A meta-analytical perspective。Journal of Retailing,82(3),229-243。  new window
5.王美慧、陳瑞龍、蘇元含(20060900)。運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響--以中油加油站為例。顧客滿意學刊,2(2),47-86。new window  延伸查詢new window
6.Osman, M. Z.(1993)。A conceptual model of retail image influences on loyalty patronage behavior。International Review of Retail, Distribution and Consumer Research,3,149-166。  new window
7.Liu, T. C.、Wu, L. W.(2009)。Customer Retention and Cross-buying in the Banking Industry: An integration of Service Attributes, Satisfaction and Trust。Journal of Financial Services Marketing,12(2),132-145。  new window
8.Strang, Roger A.(1976)。Sales Promotion: Fast Growth, Faulty Management。Harvard Business Review,54,1114-1124。  new window
9.Tang, Wei-Wei(2007)。Impact of corporate image and corporate reputation on customer loyalty: A review。Management Science and Engineering,1(2),57-62。  new window
10.張嘉雯、王惠玄、李敏瑋(20100100)。品牌形象、知覺價值與顧客忠誠度關係之探究。興國學報,11,23-36。new window  延伸查詢new window
11.Grønholdt, L.、Martensen, Anne、Kristensen, K.(2000)。The relationship between customer satisfaction and loyalty: Cross-industry differences。Total Quality Management,11(4-6),509-514。  new window
12.Nguyen, N. O.、LeBlanc, G.(2001)。Corporate image and corporate reputation in customer's retention decision in services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
13.Kunkel, J. H.、Berry, L. L.(1968)。A behavioral conception of retail image。Journal of Marketing,32(4),21-27。  new window
14.Birtwistle, G.、Clarke, I.、Freathy, P.(1999)。Store image in the UK fashion sector: consumer versus retailer perceptions。The International Review of Retail, Distribution and Consumer Research,9(1),1-16。  new window
15.吳美珍(20070400)。探討服務品質對顧客滿意度與忠誠度之影響--以北部便利商店為例。崇右學報,13,63-82。  延伸查詢new window
16.崔萱、雷立芬、黃聖茹(20160300)。依蕾特伴手禮之品牌形象、顧客滿意度及顧客忠誠度研究。亞太經濟管理評論,19(2),1-24。new window  延伸查詢new window
17.陳律睿、曹為忠、劉妍郁(20160200)。服務品質、企業回應顧客抱怨能力、顧客滿意度、顧客口碑與顧客忠誠度之關係。中華管理評論,19(1),(1)1-(1)21。  延伸查詢new window
18.Bao, Y. C.、Bao, Y. Q.、Sheng, S. B.(2011)。Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation。Journal of Business Research,64,220-226。  new window
19.Anderson, E. W.、Sullivan, M. W.(1993)。The Antecedent and Consequences of Customer Satisfaction for Firms。Journal of the Academy of Management Science,12(2),125-143。  new window
20.Farris, P. W.、Quelch, J. A.(1987)。In Defense of Price Promotion。Sloan Management Review,29(1),63-69。  new window
21.Gioia, G. A.、Isquith, P. K.、Retzlaff, P. D.、Espy, K. A.(2002)。Confirmatory Factor Analysis of the Behavior Rating Inventory of Executive Function (BRIEF) in a Clinical Sample。Child Neuropsychology,8(4),249-257。  new window
22.Francken, D. A.(1983)。Postpurchase Consumer Evaluation, Complaintactions and Repurchase Behavior。Journal of Economic Psychology,19(4),273-290。  new window
23.Oliver, R. L.、Macmillan, I. C.(1992)。An Investigation of Attribute Suggestions for a Stage-special Satisfaction Framework。Advance in Customer Research,19,237-244。  new window
24.Lee, J.、Lee, J.、Feick, L.(2001)。The Impact of Switching Coston the Customer Satisfaction--Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。  new window
25.錢銘貴、謝國榮、邱淳富(20110900)。促銷策略、顧客滿意度與消費者行為之實證研究--以小琉球民宿為例。運動休閒餐旅研究,6(3),133-147。new window  延伸查詢new window
26.Aaker, David A.(1996)。Measuring brand equity across product and markets。California Management Review,38(3),102-120。  new window
27.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
28.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
29.Sirohi, Niren、McLaughlin, Edward W.、Wittink, Dick R.(1998)。A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer。Journal of Retailing,74(2),223-245。  new window
30.Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal,19(1),30-39。  new window
31.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
32.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
33.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
34.呂惠富(20080400)。促銷活動對於運動鞋品牌評價及購買意願之影響。休閒暨觀光產業研究,3(1),1-14。new window  延伸查詢new window
35.Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science,22(4),328-339。  new window
36.黃芳銘、楊金寶、許福生(20051000)。在學青少年生活痛苦指標發展之研究。師大學報.教育類,50(2),97-119。new window  延伸查詢new window
37.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
38.何雍慶、李怡慶(20130200)。顧客忠誠度與其前置因素間之關係影響研究--以醫療服務業為例。中華管理評論,16(1),(6)0-(6)26。  延伸查詢new window
39.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research,27(3),785-804。  new window
40.Hunt, Kenneth A.、Keaveney, Susan M.、Lee, Moonkyu(1995)。Involvement, attributions, and consumer responses to rebates。Journal of Business and Psychology,9(3),273-297。  new window
41.Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
42.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。  new window
43.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
圖書
1.黃俊英(2003)。行銷學的世界。台北:天下遠見。  延伸查詢new window
2.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows User's Guide。Los Angeles, CA:BMDP Statistical Software。  new window
3.Davis, K. R.(1981)。Marketing Management。New York:John Wiley & Sons。  new window
4.Kotler, P.(2003)。Marketing Management。New Jersey:Pearson Prentice Hall。  new window
5.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
6.Rust, R. T.、Oliver, R. L.(1994)。Service Quality: New Directions in Theory and Practice。SAGE。  new window
7.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
8.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis--Structural Equation Modeling。Prentice-Hall International, Inc.。  new window
 
 
 
 
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