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H.、Darrell Meuhling(1995)。Gender Roles & Children Television Advertising。Journal of Current Issues and Research in Advertising，17(1)，50-59。 | | 13. | Kolbe, R. H.、Albanese, P. J.(1996)。Man to man: A content analysis of sole-male images in male-audience magazines。Journal of Advertising，25，1-20。 | | 14. | Snow, M. E.、Jacklin, C. N.、Maccoby, E. E.(1983)。Sex-of-child differences in father-child interaction at one year of age。Child Development，54，227-232。 | | 15. | Stern, B. L.、Resnik, A. J.(1991)。Information content in television advertising: A replication and extension。Journal of Advertising Research，30(June/July)，36-46。 | | 16. | Powlishta, K. K.、Serbin, L. A.、Moller, L. C.(1993)。The stability of individual differences in gender typing: Implications for understanding gender segregation。Sex Roles，29(11/12)，723-737。 | | 17. | Schwartz, L. A.、Markham, W. T.(1985)。Sex Stereotyping in Children's Toy Advertisements。Sex Roles，12，157-170。 | | 18. | Kunkel, D.、Roberts, D.(1991)。Young minds and marketplace values: Issues in children's television advertising。Journal of Social Issues，47(1)，57-72。 | | 19. | Larson, M. S.(2001)。Interactions, activities and gender in children's television commercials: A content analysis。Journal of Broadcasting and Electronic Media，45(1)，41-56。 | | 20. | Macldin, M. C.、Kolbe, R. H.(1984)。Sex-role stereotyping in children's advertisng: Current and past trends。Journal of Advertising，13，34-42。 | | 21. | Mayes, S. L.、Valentine, K. B.(1979)。Sex role stereotyping in Saturday morning cartoon shows。Journal of Broadcasting，23(1)，41-50。 | | 22. | McArthur, L.、Eisen, S.(1976)。Television and sex role stereotyping。Journal of Applied Psychology，329-351。 | | 23. | Pike, J. J.、Jennings, N. A.(2005)。The effects of commercials on children's perceptions of gender appropriate toy use。Sex Roles，52(1/2)，83-91。 | | 24. | Welch, R. L.、Huston-Stein, A.、Wright, J. C.、Plehal, R.(1979)。Subtle sex-role cues in children's commercials。Journal of Communication，29，202-209。 | | 25. | Bretl, D. J.、Cantor, J.(1988)。The portrayal of men and woman in U.S television commercials: A recent content analysis and trends over 15 years。Sex Roles，18，595-609。 | | 26. | Caldera, Y. M.、Huston, A. C.、O'Brien, M.(1989)。Social interactions and play patterns of parents and toddlers with feminine, masculine and neutral toys。Child Development，60，70-76。 | | 27. | Fagot, B. I.、Hagon, R.(1991)。Observations of parent reactions to sex-stereotyped behaviors: Age and sex differences。Child Development，62，617-628。 | | 28. | Frey, K. S.、Ruble, D. N.(1992)。Gender constancy and the cost of sex typed behavior: A test of the conflict hypothesis。Developmental Psychology，28(4)，714-721。 | | 29. | Johnson, F. L.、Young, K.(2002)。Gendered voices in children's television advertising。Critical Studies in Media Communication，19，461-480。 | | 30. | Fagot, B. L.、Leinbach, M. D.、Hagan, R.(1986)。Gender labeling and the adoption of sex-typed behaviours。Developmental Psychology，22，440-443。 | 研究報告| 1. | 孫秀蕙(2003)。媒體廣告對青少年性／別認同與性別的形塑與鬆動。 延伸查詢 | 學位論文| 1. | 陳瑩娟(2004)。學齡前兒童性別認知發展之研究(碩士論文)。國立高雄師範大學，高雄市。 延伸查詢 | | 2. | 林秀芬(2000)。國小兒童對電視廣告中意識型態的解讀--以性別刻板印象為例(碩士論文)。國立新竹師範學院，新竹市。 延伸查詢 | | 3. | Sung。Social context and sex-typing in young children: Friendship status and peer affect influences。 | 圖書| 1. | Goffman, E.(1976)。Gender advertisements。Cambridge, MA：Harvard University Press。 | | 2. | Goodman, Norman(1992)。Introduction to Sociology。New York：HarperCollins Publishers, inc。 | | 3. | 劉秀娟、林明寬、Boss, S. A.(1998)。兩性關係--性別刻板化與角色。台北：揚智。 延伸查詢 | | 4. | Ollhoff, J.、Ollhoff, L.(2004)。Getting along: Teaching social skills to children and youth。Eden Prairie, Minnesota。 | | 5. | Bandura, A.(2002)。Social cognitive theory of mass communications。Media effects: Advances in theory and research。Mahwah, NJ。 | | 6. | Berenbaum, S. A.、Hines, M.(1994)。Early androgens are related to childhood sex-typed toy preferences。Experimental Psychology。NY。 | | 7. | Goldstein, J. H.(1995)。Sex differences in toy piay and use of video games。Toys, play, and child development。 | | 8. | Kolbe, R. H.(1990)。Gender roles in children's television advertising: A longitudinal content analysis。Current issues and research in advertising, 1990.。Ann Arbor。 | 其他| 1. | 兒童福利聯盟文教基金會(2005)。TV哪裡有問題，http://www.children.org.tw， 20080213。 延伸查詢 | | 2. | 張嘉芳(2006)。兒童傳播權調查出爐：煽色腥內容不利孩童，http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=56859&t=1， 20080213。 延伸查詢 | |