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題名:雙親介入方式對學齡前幼兒廣告認知力之影響
書刊名:廣告學研究
作者:蕭湘文 引用關係蔡蓉蓉
作者(外文):Hsiao, Hsiang-wenTsai, Jung-jung
出版日期:2009
卷期:32
頁次:頁1-25
主題關鍵詞:雙親介入方式學齡前幼兒廣告認知力Commercial cognitionParental mediationPre-school children
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:11
  • 點閱點閱:34
期刊論文
1.Livingstone, S.、Helsper, E. J.(2006)。Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice。Journal of Communication,56(3),560-584。  new window
2.Bybee, C. R.、Robinson, D.、Turow, J.(1982)。Determinants of parental guidance of children's television viewing for a special subgroup: Mass media scholars。Journal of Broadcasting and Electronic Media,26(3),697-710。  new window
3.Desmond, R. J.、Singer, L.、Singer, D. G.、Calam, R.、Colimore, K.(1985)。Family mediation patterns and television viewing: young children's use and grasp of the medium。Human Communication Research,11(4),461-480。  new window
4.吳翠珍(19981200)。兒童收看電視卡通行為研究--兼論媒體素養。教育資料文摘,42(6)=251,48-75。new window  延伸查詢new window
5.John, Deborah Roedder(1999)。Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research。Journal of Consumer Research,26(3),183-213。  new window
6.羅文輝、鍾蔚文(19880200)。家庭傳播形態在兒童對電視廣告的認知、態度及行為上所扮演的角色。新聞學研究,40,111-139。new window  延伸查詢new window
7.莫季雍(1996)。兒童、青少年與傳播媒介:我們所知與不知的閱聽行為。廣電人,13,14-19。  延伸查詢new window
8.Austin, E. W., Roberts, D. F.,、Nass, C. I.(1990)。Influence of family communication on children’s television-interpretation processes。Communication Research,17(4),545-564。  new window
9.Austin, E. W., Bolls, P., Fujioka, Y.,、Engelbertson, J.(1999)。How and why parents take on the tube。Journal of Broadcasting & Electronic Media,43(2),175-192。  new window
10.Buijzen, M.(2007)。Reducing children’s susceptibility to commercials: Mechanisms of factual and evaluative advertising interventions。Media Psychology,9,411-430。  new window
11.Buijzen, M.、Valkenburg, P. M.(2003)。The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research。Applied Developmental Psychology,24,437-456。  new window
12.Buijzen, M.、Valkenburg, P. M.(2005)。Parental mediation of undesired advertising effects。Journal of Broadcasting & Electronic Media,49(2),153-165。  new window
13.Butter, E. J., Popovich, P. M., Stackhouse, R. H., Garner, R. K.(1981)。Discrimination of television programs and commercials by preschool children。Journal of Advertising Research,21(2),53-56。  new window
14.Donohue, T. R., Henke, L. H.、Donohue, W. A.(1980)。Do kids know what TV commercials intend?。Journal of Advertising Research,20,51-57。  new window
15.Fujioka, Y.、Austin, E. W.(2003)。The implications of vantage point in parental mediation of television and child’s attitudes toward drinking alcohol。Journal of Broadcasting & Electronic Media,47,418-434。  new window
16.Huston, A. C., Wright, J. C.、Green, S. B.(1999)。How young children spend their time: Television and other activities。Developmental Psychology,35,912-925。  new window
17.Khatibi, A., Haque, A.、Ismallm, H.(2004)。Gaining a competitive advantage from advertising。Journal of American Academy of Business,4(2),126-140。  new window
18.Kunkel, D.、Roberts, D.(1991)。Young minds and marketplace values: Issues in children’s television advertising。Journal of Social Issues,47(1),57-72。  new window
19.Lawrence, F.,、Wozniak, P. H.(1989)。Children’s television viewing with family members。Psychological Reports,65(2),395-400。  new window
20.Lin, C. A.、Atkin, D. J.(1989)。Parental mediation and rulemaking for adolescent use of television and VCRs。Journal of Broadcasting and Electronic Media,33(1),53-67。  new window
21.Lindell, K.(2001)。Prohibit。Diffusion,Spring,36。  new window
22.Macklin, C.(1987)。Preschoolers’ understanding of the informational function of Advertising。Journal of Consumer Research,27,31-48。  new window
23.Manchanda, R. V.、Elezabeth, S. M. S.(1996)。The effects of parental style, gender and materialism on children’s choice of influence strategy。American Marketing of Association,81-90。  new window
24.Nathanson, A.(2001)。Parent and child perspectives on the presence and meaning of parental television mediaton。Journal of Broadcasting & Electronic Media,45(2),121-131。  new window
25.Neeley, S. M.、Schumann, D. W.(2004)。Using animated spokes-characters inadvertising to young children。Journal of Advertising,33(3),7-23。  new window
26.Oates, C., Blades, M., Gunter, B.,、Don, J.(2003)。Children’s understanding of television advertising: a qualitative Approach。Journal of Marketing Communications,9(2),59-72。  new window
27.Reid, L. N.(1979)。The impact of family group interaction on children’s understanding of television advertising。Journal of Advertising,8,13-19。  new window
28.Reid, L. N.、Frazer, C. F.(1980)。Television at play。Journal of Communication,30,66-73。  new window
29.Robertson, T. S.、Rossiter, J. R.(1974)。Children and commercial persuasion: Anattribution theory analysis。Journal of Consumer Research,1,12-20。  new window
30.Rossiter, J. R、Robertson, T. S.(1974)。Children’s TV commercials: Testing and defenses。Journal of Communication,24(Autumn),137-144。  new window
31.Valkenburg, P. M., Krcmar, M., Peeters, A. L.、Marseille, N. M.(1999)。Developing as cale to assess three styles of television mediation: Instructive mediation, restrictive mediation, and social coviewing。Journal of Broadcasting & Electronic Media,43,52-56。  new window
32.Ward, S.(1972)。Children’s reactions to commercial。Journal of Communication,27,138-151。  new window
33.Warren, R.(2003)。Parental mediation of preschool children’s television viewing。Journalof Broadcasting and Electronic Media,47(2),394-417。  new window
34.Wartella, E.、Ettema, J. S.(1974)。A cognitive developmental study of children’s attention to television commercials。Communication Research,1,46-69。  new window
35.Wiman, A. R.(1983)。Parental influence and children’s responses to television advertising。Journal of Advertising,12,12-18。  new window
學位論文
1.周慧美(1999)。國小學童電視識讀能力之探討及電視識讀教學成效分析(碩士論文)。臺南師範學院。  延伸查詢new window
2.蕭育純(1999)。青少年電視觀看歷程之探討,台北市。  延伸查詢new window
圖書
1.廖瑞鳳(1995)。收視行為與親子互動的關係研究報告。台北:電視文化研究委員會。  延伸查詢new window
2.吳知賢(1998)。兒童與電視。台北:桂冠圖書股份有限公司。  延伸查詢new window
3.Comstock, G. A.、Paik, H.(1991)。Television and the American Child。Academic Press。  new window
4.郭麗玲(1987)。我國兒童觀看電視行為及技巧之研究。台北。  延伸查詢new window
5.翁秀琪、陳世敏(1989)。國小、國中和高中學生的公視收視行為、滿意程度和休閒活動區隔化分析。台北。  延伸查詢new window
6.Abelman, R.(1990)。Determinants of parental mediation of children’s television viewing。Television and the American family。Hillsdale, NJ。  new window
7.Adler, R. P., Friedlander, B. Z., Lesser, G. S., Meringoff, L., Robertson, T. S., Rossiter, J.R.,、Ward, S.(1979)。Research on the effects of television advertising onchildren。Washington, DC。  new window
8.Anderson, D. R.,、Collins, P. A.(1988)。The impact on children’s education:Television’s influence on cognitive development。Washington, DC。  new window
9.Austin, E. W(2001)。Effects of family communication on children’s interpretation of television。Television and the American family(2nd ed.)。Mahwah, NJ。  new window
10.Barcus, F. E.(1980)。The nature of television advertising to children。Children and the faces of television。NY。  new window
11.Bjurstrom, E.(1994)。Children and television advertising. A critical study of international research concerning the effects of TV commercials on children。Vallingby, Sweden。  new window
12.Gunter, B.、McAleer, J.(1997)。Children and Television (2nd ed)。New York。  new window
13.Libert, R. M.、Sprafkin, J.(1988)。The early window: Effects of television on children and youth。NY。  new window
14.Van Dyck, N. B.(1984)。Families and television。The future of children’s television。Boys Town, NE。  new window
15.Van Evra, J.(1998)。Television and child development (2nd ed)。Mahwah, New Jersey。  new window
16.Young, B. M.(1990)。Television advertising and children。Oxford:Clarendon Press。  new window
 
 
 
 
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