本研究最想得知的是兒童在何種情況下得以觀看卡通，研究目的條列如下：1.瞭解兒童的個人特質與兒童收視卡通習慣的相關程度。2.瞭解兒童的家庭背景與兒童收視卡通習慣的相關程度。3.瞭解兒童的環境因素與兒童收視卡通習慣的相關程度。本研究共發出480份問卷，共回收有效問卷440份，問卷有效率爲91.7%。研究發現：1.個人特質對兒童觀看卡通有顯著相關，2.家庭背景對兒童觀看卡通有顯著相關，3.環境因素對兒童觀看卡通有顯著相關。本研究最後依研究結果對家庭、學校及未來學者作建議。

This research is to study on what condition kids watch cartoon. The objectives of this study are: 1. to understand the relationship between the personal characteristics and the watch cartoon behavior of kids, 2. to understand the relationship between the family background and the watch cartoon behavior of kids, 3. to understand the relationship between the environment factors and the watch cartoon behavior of kids. This study distributes 480 copies of questionnaire and the 440 of them are valid. The valid repondance rate is 91.7%. This study finds that: 1. kids' personal characteristics influence their watch cartoon behavior, 2. kids' family background influence their watch cartoon behavior, 3. kids' environment factors influence their watch cartoon behavior. Based on the above findings, this study makes suggestions to kids' family school and the future researchers.