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題名:學校行銷法則的暗影及其解碼
書刊名:教育研究月刊
作者:黃乃熒 引用關係
出版日期:2009
卷期:188
頁次:頁76-90
主題關鍵詞:學校行銷學校經營
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:51
期刊論文
1.Abratt, R.、Sacks, D.(1988)。The marketing challenge: Toward being profitable and socially responsible。Journal of Business Ethics,7(7),497-507。  new window
2.Akaah, I. P.、Riordan, E. A.(1989)。Judgments of marketing professionals about ethical issues in marketing research: A replication and extension。Journal of Marketing Research,26,112-120。  new window
3.Campbell, E.(2000)。Professional ethics in teaching: Toward the development of a code of practice。Cambridge Journal of Education,30(2),203-221。  new window
4.Deshpande, R.(1999)。Foreseeing marketing。Journal of Marketing,63(3),164-167。  new window
5.Fourcade, Marion、Healy, Kieran(2007)。Moral views of market society。The Annual Review of Sociology,33,285-311。  new window
6.Funkhouser, G. R.、Parker, R.(1999)。An action-based theory of persuasion in marketing。Journal of Marketing Theory and Practice,7(3),27-40。  new window
7.Good, D. J.、Schultz, R. J.(2004)。Retrospective of: A need for the revitalization of indicants of performance in the marketing organization。Journal of Marketing Theory and Practice,12(4),43-47。  new window
8.Gorard, S.(1998)。The role of nostalgia in school choice。School Leadership and Management,18(4),511-524。  new window
9.Gregg, S.(2004)。Markets, morality, and civil society。The Intercollegiate Review,Spring,23-30。  new window
10.Gummesson, E.(2005)。Qualitative research in marketing: Roadmap for a wilderness of complexity and unpredictability。European Journal of Marketing,39(3),309-327。  new window
11.Harris, L. C.(2002)。Sabotaging market-oriented culture change: An exploration of resistance justifications and approaches。Journal of Marketing Theory and Practice,10(3),58-74。  new window
12.Hartley, D.(1999)。Marketing and the “re-enchantment” of school management。British Journal of Sociology of Education,20(3),309-322。  new window
13.Hesketh, A. J.、Knight, P. T.(1998)。Secondary school prospectuses and educational markets。Cambridge Journal of Education,28(1),21-35。  new window
14.Ingram, T. N.(2004)。Future themes in sales and sales management: Complexity, collaboration, and accountability。Journal of Marketing Theory and Practice,12(4),18-28。  new window
15.Morris, M. H.、Schindehutte, M.、LaForge, R. W.(2002)。Entrepreneurial Marketing: A construct for integrating emerging entrepreneurship and marketing perspectives。Journal of Marketing: Theory and Practice,10(4),1-19。  new window
16.Myyry, L.、Helkama, K.(2002)。The role of value priorities and professional ethics training in moral sensitivity。Journal of Moral Education,31(1),35-50。  new window
17.O’Rourke, F.(2004)。The analysis of markets in marketing: Weakness in marketing theory。Irish Journal of Management,25(2),108-119。  new window
18.Peters, R.(1985)。Reflections on the origin and aim of nostalgia。Journal of Analytical Psychology,30(2),135-148。  new window
19.Radder, L.(1998)。Stakeholder delight: The next step in TQM。The TQM magazine,10,276-280。  new window
20.Tadepalli, R.、Avila, R. A.(1999)。Marketing orientation and marketing strategy process。Journal of Marketing Theory and Practice,7(2),69-82。  new window
21.Terhart, E.(1998)。Formalized codes of ethics for teachers: Between professional autonomy and administrative control。European Journal of Education,33(4),433-444。  new window
22.Zinkhan, George M.(2002)。Relationship marketing: Theory and implementation。Journal of Market-Focused Management,5(2),83-89。  new window
23.Buurma, Hans(2001)。Public Policy Marketing: Marketing Exchange in the Public Sector。European Journal of Marketing,35(11/12),1287-1302。  new window
24.Hargreaves, A.(2001)。Beyond anxiety and nostalgia: Building a social movement for educational change。Phi Delta Kappan,82(5),373-377。  new window
25.Wohlsetter, P.、Smith, J.、Malloy, C. L.(2005)。Strategic alliances in action: Toward a theory of evolution。The Policy Studies Journal,33(3),419-442。  new window
26.Oplatka, I.、Hemsley-Brown, J.、Foskett, N. H.(2004)。The research on school marketing: Current issues and future directions。Journal of Educational Administration,42(3),375-400。  new window
27.Howard, John A.(1983)。Marketing Theory of the Firm。Journal of Marketing,47(4),90-100。  new window
28.Van de Ven, A. H.、Poole, M. S.(1995)。Explaining development and change in Organizations。Academy of Management Review,20(3),510-540。  new window
29.Day, G. S.、Wensley, R.(1983)。Marketing theory with a strategic orientation。Journal of Marketing,47(4),79-89。  new window
30.Kleine, Robert E. III、Kleine, Susan Schultz、Kernan, Jerome B.(1993)。Mundane Consumption and the Self: A Social-Identity Perspective。Journal of Consumer Psychology,2(3),209-235。  new window
31.Baker, Stacey Menzel、Kennedy, Patricia F.(1994)。Death By Nostalgia: a Diagnosis of Context-Specific Cases。NA--Advances in Consumer Research,21(1),169-174。  new window
32.Grojean, Michael W.、Resick, Christian J.、Dickson, Marcus W.、Smith, D. Brent(2004)。Leaders, values, and organizational climate: Examining leadership strategies for establishing an organizational climate regarding ethics。Journal of Business Ethics,55(3),223-241。  new window
33.Lindblom, Charles Edward(1959)。The Science of "Muddling Through"。Public Administration Review,19(2),79-88。  new window
34.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
圖書
1.Abel, R. L.(2003)。English lawyer between market and state: The politics of professionalism。Oxford:Oxford University Press。  new window
2.Blanke, V.(1990)。Understanding organizations。Columbus, OH:The Ohio State University。  new window
3.Blanke, V.(1991)。Education change。Columbus, OH:The Ohio State University。  new window
4.Dichter, E.(1964)。Handbook of consumer motivation: The psychology of the world of objects。New York:McGraw-Hill。  new window
5.Solomon, R. C.(1992)。Ethics and excellence。Oxford:Oxford University Press。  new window
6.Spicer, Michael W.(2001)。Public administration and the state: A postmodern perspective。The University of Alabama Press。  new window
7.Stevenson, H. H.、Roberts, M. J.、Grousbeck, H. I.(1989)。Business ventures and the entrepreneur。Homewood, IL:Richard D Irwin。  new window
8.Fay, B.(1987)。Critical Social Science。New York, NY:Cornell University Press。  new window
9.Schon, D. A.(1983)。The reflective practitioner: How professionals in action。New York:Doubleday Company。  new window
10.Sergiovanni, T. J.(1992)。Moral Leadership。San Francisco, California:Jossey-Bass。  new window
11.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY:Free Press。  new window
12.Morgan, Gareth(1997)。Images of Organization。Sage Publications。  new window
其他
1.Wolf, M.(2003)。The morality of market,http://www.foreignpolicy.com, 2008/07/30。  new window
圖書論文
1.Bates, R.(2003)。Morals and markets: Adam Smith’s moral philosophy as a foundation for administrative ethics。Ethical foundation for educational administration。New York:Routledge。  new window
2.Beatty, B.(2006)。Emotional leadership。The essentials of school leadership。Thousand Oaks, CA:Sage。  new window
3.Downie, R. S.(1999)。Professions and professionalism。Ethics in education。New York:Garland。  new window
4.Hentschke, G. C.、Caldwell, B. J.(2006)。Entrepreneurial leadership。The essentials of school leadership。Thousand, Oaks, CA:Sage。  new window
5.Ruddler, C. F.(1999)。Ethics and educational administration: Are Professional policies ethical?。Ethics in education。New York:Garland Publishing。  new window
 
 
 
 
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