臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：有線電視新聞臺的賽局競爭分析
書刊名：新聞學研究
作者：曾國峰 引用關係
作者(外文)：Tseng, Kuo-feng
出版日期：2010
卷期：103
頁次：頁83-131
主題關鍵詞：有線電視頻道；電視新聞；賽局理論；納許均衡；競爭分析；Cable television channel；Television news；Game theory；Nash equilibrium；Competition
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:57
  • 點閱點閱:62
本研究以賽局理論為分析基礎，訪談六家有線電視新聞台18位製作人、採訪中心與編輯主任，同時以兩天晚間新聞與廣告內容為討論範例。結果發現，由於共享收視率、參考報紙、人員互通與新聞監看等因素，各台能完全掌控彼此的訊息，為了不漏新聞，造成所有內容同質性高；長期競爭的均衡結果，晚間新聞的開播時間與廣告破口也趨於一致，以獲得最大的收視率報酬；而由於從業人員系出同門，對新聞價值觀念一致，認同影音畫面與戲劇張力的故事，就是共同選擇的優勢策略；因此，最後新聞內容的差異化，就只剩下編排rundown前後順序的不同而已。如果不能改變目前的互動規則與報酬，讓新聞台有誘因改變選擇其他策略的可能，則目前的社會困境仍將會持續。
Theoretically, competition increases the total social welfare; and more competitors in the supply side should be able to promote more efficiency and welfare. Among the multi-channel television industry in Taiwan, there are over hundreds of channels and eight 24-hours news channels. However, the reality indicated that more competitions between numerous news channels elicit worse performance, such as low production cost and less diversity. This paper specifically focuses on the dilemma of the prisoners in the game theory to explain the reasons of the news channels corporation could not select their dominant strategy but the dominated strategy in the Nash equilibrium. It suggests the academics and the government should try to modify the rule of the game, payoff and information set, in order to change the outcome of the dilemma among the cable television news channels.
期刊論文
1.Moorthy, K. Sridhar(1985)。Using Game Theory to Model Competition。Journal of Marketing Research，22(3)，262-282。  new window
2.霍鵬程、楊清田(20070400)。臺灣電視新聞播報視覺亂象之研究。藝術學報，80(綜合類)，85-107。new window  延伸查詢new window
3.Bergstrom, T.、Bills, A.、Cancian, M.(1995)。Hotelling location problems with directional constrains: an application to television news scheduling。Journal of Industrial Economics，43(1)，121-124。  new window
4.唐士哲(20050700)。在速度的廢墟中挺進：電子媒介新聞的唯物批判觀點。新聞學研究，84，79-118。new window  延伸查詢new window
5.Bek, Mine Gencel(200408)。Research Note: Tabloidization of News Media: An Analysis of Television News in Turkey。European Journal of Communication，19(3)，371-386。  new window
6.Liu, Y.、Putler, D. S.、Weinberg, C. B.(2004)。Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters。Marketing Science，23(1)，120-133。  new window
7.朱全斌(19990100)。有線電視新聞頻道觀眾接收分析。廣播與電視. 政大，13，41-61。new window  延伸查詢new window
8.王泰俐(20041000)。電視新聞節目「感官主義」之初探研究。新聞學研究，81，1-41。new window  延伸查詢new window
9.唐士哲(20050700)。新聞現場的經濟意涵。廣播與電視. 政大，25，1-25。new window  延伸查詢new window
10.蔡念中(19991100)。提昇電視新聞節目品質--電視社會新聞羶色腥現象之探討。廣播與電視. 政大，14，167-187。new window  延伸查詢new window
11.Fox, J. R.、Lang, A.、Chung, Y.、Lee, S.、Schwartz, N.、Potter, D.(2004)。Picture this: Effects of graphics on the processing of television news。Journal of Broadcasting and Electronic Media，48(4)，646-674。  new window
12.王泰俐(20060100)。電視新聞「感官主義」對閱聽人接收新聞的影響。新聞學研究，86，91-133。new window  延伸查詢new window
13.Bae, H.(1999)。Product differentiation in cable programming: the case in the cable national all-news networks。Journal of Media Economics，12(4)，265-277。  new window
14.Behnke, R.,、Miller, P.(1992)。Viewer reactions to content and presentational format of television news。Journalism Quarterly，69(3)，659-665。  new window
15.Bourreau, M.(2003)。Mimicking vs. counter-programming strategies for television programs。Information Economics and Policy，15(1)，35-54。  new window
16.Brosius, H.(1991)。Format effects on comprehension of television news。Journalism Quarterly，68(3)，396-401。  new window
17.Caudill, S.,、Mixon, F.(1998)。Do network news agencies play their dominant strategies? Empirical evidence from lead news stories。Applied Economics Letters，5，623-629。  new window
18.Danaher, Peter J.、Mawhinney, D.(2001)。Optimizing television program schedules using choice modeling。Journal of Marketing Research，38(3)，298-312。  new window
19.Danaher, P.(1995)。What happens to television ratings during commercial breaks?。Journal of Advertising Research，35，37-47。  new window
20.Epstein, G.(1988)。Network competition and the timing of commercial。Management Science，44(3)，370-387。  new window
21.Gabszewicz, J., Laussel, D.,、Sonnac, N.(2004)。Programming and advertising competition in the broadcasting industry。Journal of Economics & Management Strategy，13(4)，657-669。  new window
22.Graber, D.(1987)。Television news without pictures?。Critical Studies in Mass Communication，4(1)，74-78。  new window
23.Gross, M.(1988)。Television: some thoughts on flipping。Marketing and Media Decisions，23(10)，94-97。  new window
24.Horen, J.(1980)。Scheduling of network television program。Management Science，26(4)，354-370。  new window
25.林哲正、陳重友、李慶章(2006)。〈模糊專家系統在新聞編排推薦之應用--以三立電視新聞臺為例〉。《高雄師大學報》，20，1-12。  延伸查詢new window
26.Kent, R.(2002)。Second by second looks at the television commercial audience。Journal of Advertising Research，42，71-78。  new window
27.Lang, A., Bolls, P., Potter, R.,、Kawahara, K.(1999)。The effects of production pacing and arousing content on the information processing of television messages。Journal of Broadcasting & Electronic Media，43，451-475。  new window
28.Lang, A., Potter, D.,、Grabe, M.(2003)。Making news memorable: Applying theory to the production of local television news。Journal of Broadcasting & Electronic Media，47(1)，113-123。  new window
29.Levin, H.(1971)。Program duplication, diversity and effective viewer choice: some empirical findings。American Economic Review，61，81-88。  new window
30.Litman, B., Shrikhande, S.,、Ahn, H.(2000)。A portfolio theory approach to network program selection。Journal of Media Economics，13(2)，57-79。  new window
31.Meurs, L.(1998)。Zapp! A study on switching behavior during commercial breaks。Journal of Advertising Research，38，43-53。  new window
32.Milgrom, P.,、Roberts, J.(2001)。Informational asymmetries, strategic behavior, and industrial organization。Game Theory and Industrial Organziation，77(2)，184-193。  new window
33.Nilessen, T.,、Sørgard, L.(2002)。A public firm challenged by entry: duplication or diversity。Regional Science and Urban Economics，32，pp. 259-274。  new window
34.Nitz, M., Reichert, T., Aune, A.,、Velde, A.(2007)。All the news that's fit to see? The sexualization of television news journalists as a promotional strategy。Journal of Promotion Management，13(1/2)，13-33。  new window
35.Reddy, S., Aronson, J.,、Stam, A.(1998)。SPOT: Scheduling programs optimally for television。Management Science，44(1)，83-102。  new window
36.Rojas-Méndez, J.、Davies, G.(2005)。Avoiding television advertising: some explanations from time allocation theory。Journal of Advertising Research，45(1)，34-48。  new window
37.Shachar, R.,、Emerson, J.(2001)。Cast demographics, unobserved segments, and heterogeneous switching costs in a television viewing choice model。Journal of Marketing Research，37，173-186。  new window
38.Siddarth, S.,、Chattopadhyay, A.(1998)。To zap or not to zap: a study of the determinants of channel switching during commercials。Management Science，17(2)，124-138。  new window
39.Speck, P. S.、Elliott, M. T.(1997)。Predictors of advertising avoidance in print and broadcast media。Journal of Advertising，26(3)，61-76。  new window
40.Tiedge, J.,、Ksobiech, K.(1987)。Counterprogramming primetime network television。Journal of Broadcasting & Electronic Media，31(1)，41-55。  new window
41.Tse, A.,、Lee, W.(2001)。Zapping behavior during commercial breaks。Journal of Advertising Research，41(3)，25-29。  new window
42.Waldrop, J.(1993)。And now, a break from the sponsor。American Demographics，15(8)，16-18。  new window
43.Zhou, W.(2004)。The choice of commercial breaks in television programs: the number, length and timing。The Journal of Industrial Economics，52，315-326。  new window
圖書
1.Dixit, Avinash K.、Nalebuff, Barry J.(1991)。Thinking strategically。New York, NY：W. W. Norton & Company。  new window
2.McCain, Roger A.(2004)。Game Theory: A Non-technical Introduction to the Analysis of Strategy。Mason, OH：South-Western Cengage Learning。  new window
3.Owen, Bruce M.、Wildman, Steven S.(1992)。Video economics。Harvard University Press。  new window
4.Rasmusen, E.(2003)。Ganes & information-an introduction to game theory。UK。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：605（臺灣：580，外國：25） ／ 本年度總使用人次：1563831 ／ 訪客人次（自102年09月）：67365821
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上