早期豐沛的漁業資源，造就了澎湖興盛的漁業發展，更曾經讓澎湖擁有小香港的美譽。然而，隨著近年來漁業資源日益枯竭，原屬地方經濟命脈的傳統捕撈漁業亦快速沒落，傳統漁村因此陷入發展停滯的窘境，依賴海洋為生的漁民為謀求生計，轉而投入另一項同樣倚重海洋資源的休閒漁業來發展。本研究欲深入瞭解澎湖的休閒漁業發展現況，故挑選近年來參與遊客人數最多，未來發展潛力最大，以及對海洋資源干擾最小的海上平台開始著手。 本研究透過問卷調查，瞭解遊客對澎湖海上平台的服務品質、服務價值、休閒體驗、滿意度與行為意向之看法，希望能夠發現產業現存之問題，期能進一步改善海上平台的營運管理，並對滿足遊客需求及期望有所助益。研究結果發現，澎湖海上平台的服務品質對遊客滿意度及行為意向具部份顯著之影響。澎湖海上平台的服務價值對遊客滿意度及行為意向具顯著之影響。澎湖海上平台的休閒體驗對遊客滿意度及行為意向具顯著之影響。

Food and beverage service and food festivals have been important resources within tourism industry. Kivela and Crotts (2006) noted that culinary tourism is a significant market segment with high loyalty. To development culinary tourism, customer value is a key element to satisfy customer and keep culinary tourist activity innovatively. For Penghu Island, developing culinary tourism is an effective strategy to bring more tourists. This study tries to understand customer value for culinary tourists in order to establish marketing strategy for culinary tourism with ocean features. The finding reveals that experimental customer value is the most important factor for culinary tourists. Moreover, for culinary tourism operators, the word of mouth is a critical channel to promote culinary tourist activities.