國人的外食消費之需求面及供給面可觀察到近年來國人在餐廳外食消費支出在17年間家庭外食消費支出成長近3倍，而國人外食比的例更超過了七成，在餐館業營業額與年增率持攀升中。因此有必要針對食客的觀點來探討其在美食消費行動的內在認知與態度進行瞭解，以作為餐廳經營者之區隔消費市場、新市場的進入以及永續經營等策略擬定之參考。然而，本研回顧目前臺灣關於對以食客行動為主題的研究及理論知識仍有待發展的空間，因此本研究試圖以美食餐廳食客的觀點來探討其誘發其飲食行動之動機、行動價值、行動品質之內在行動面向的知覺看法，透過食客的心理變數作為市場區隔的變數。誠然，國内有關食客方面的研究與量表更付闕如，因此本研究主要根據Mathwick、Malhotra和Rigdon （2001）、Gracea及O'Cass （2004／2005）、Yuan et.al. （2005）、湯幸芬、吳楨、張俊彥（2007）等學者作為本研究食客消費行動之立論依據並進行量表問卷發展與前測，透過信度分析與效度分析之題項鑑別度檢驗，本研究之食客行動量表信度與鑑別度結果達良好的程度，適宜進行正式施測。

People who eating outside of food consumption expenditure was growth of nearly 3 times in recent 17 years and the restaurant industry annual growth rate is still rising. For segmentation the gourmet insight or enter new markets, there is a necessary to explore or understand its perception and attitude of food consumption behavior. This research attempts to explore food consumption behavior of its diet motivation, experience value, experience quality of gourmet restaurant consumer perception. By the gourmet variables of its psychological as market segmentation variables. Indeed, we also not found the relevant domestic research or scale, primarily the basis of this study on Mathwick et.al. (2001), Gracea and O’Cass (2004/2005), Yuan et.al. (2005) and Tane et.al. (2007). For scale development and pre-test questionnaire, through the reliability analysis and validity analysis of the discrimination test items. The result found diet motivation, experience value, experience quality scale have nice discrimination situation.