本研究主要以北海岸及觀音山國家風景區的遊客為對象，以了解遊客的旅遊資訊搜尋、旅遊目的地意象及遊客滿意度，以問卷調查方式共回收問卷374 份。研究結果發現1.不同「性別」、「職業」、「教育程度」、「個人收入」及「居住地」的遊客在旅遊資訊搜尋有顯著差異；2.不同「年齡」、「教育程度」及「居住地」的遊客在旅遊目的地意象有顯著差異；3.旅遊資訊搜尋與旅遊目的地意象之間有顯著正相關；4.旅遊資訊搜尋與遊客滿意度之間有顯著正相關；5.旅遊目的地意象對遊客滿意度有顯著正向影響；6.旅遊前對目的地的期望與旅遊後滿意度，則是期望大於滿意，發現兩者之間是有差距的，且在I.P.A 重要-表現分析法研究結果顯示，景觀設計與維護是被列為加強改善之重點。

Using tourism questionnaires from the North Coast & Guanyinshan National Scenic Area, this research is designed to gain insight into the relationship among tourism information search, destination image, and satisfaction. The following results were identified from a sample of 374 questionnaires. First, tourism information search differs by gender, occupation, education, income, and habitation. Second, destination image differs by age, education, and habitation. Third, there exists a positive and significant relationship between tourism information search and destination image. Fourth, there exists a positive and significant relationship between tourism information search and satisfaction. Fifth, there exists a positive and significant relationship between destination image and satisfaction. Finally, tourists’ satisfaction does not match up with their expectations. The IPA analysis suggests that landscape planning and maintenance is the top priority for improvement.