In recent years, the luxury fever is all the rage the whole world. In Asia, because of the fast economic growth, the cult of luxury brand becomes a universal phenomenon. Under this condition, addition to their instinct interest of fashion, the young tribal group often turns into the target of many brand companies. However, most of them do not have enough financial ability to afford the purchases of luxury brands. Therefore, the low price fashion markets aimed their needs. In this research, we interviewed 9 young people who expertise in low price fashion buying, and we categorized those data into five questions. These are 1. How they conquer the dilemma of to be in fashion and the economic limitation. 2. How they get the fashion information and use it. 3. What are their perceptions about the low price fashion buying behavior? 4. How they view the brand buying behavior. 5. Whether or not they will change their buying behavior after their income had increased. Then the results of our research could be simply concluded as follow: At daily consumption, they do it with rigid budget and meticulous calculation. They are well informed and capable of transforming fashion message into their own styles. They prefer low price fashion markets because they could pay little expense to satisfy their capricious needs. But to be dressed neatly, they need the experience to identify value goods from massive stuffs and the ability to associate all the stuffs in a fashionable and unique way. These challenges instead become a pleasure. Related to the brand consumption, they adopt the prestige symbol of brand but do not agree the excessive expenditure just for showing off. So they will not change their preference to low price fashion buying even when they get more income. From the analysis which has mentioned above, we could discover a very different image of the low price fashion market which people commonly have.