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題名：非營利組織勸募計畫績效的影響因素
書刊名：公共行政學報. 政大
作者：涂瑞德
作者(外文)：Twu, Ruey-der
出版日期：2010
卷期：37
頁次：頁1-35
主題關鍵詞：勸募管理；績效評估；公益勸募條例；非營利組織；組織理論；Fundraising management；Performance measurement；Charitable Fundraising Act；Nonprofit organizations；Organization theory
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非營利組織經由各種不同類型的勸募活動，來吸引捐款與喚起大眾對於特定議題的重視。目前關於非營利組織勸募績效研究的核心議題，主要包括：（1）績效之衡量層次及方式與（2）績效的決定因素。然而，先前的研究結果有一些方法上的限制，並且缺乏一個完整的架構來解釋勸募績效的決定因素。因此，本研究藉由從次級資料中，選取台灣非營利組織在 2008年所進行的 97個勸募計畫，探討環境特徵、組織特性與勸募策略如何影響勸募計畫績效。研究結果顯示：機構所在地的慈善資源富裕程度和競爭情況對勸募計畫績效並沒有顯著的影響。然而，組織年齡、組織類型、勸募專業人員、方案特質以及企業合作則明顯影響勸募計畫績效。
Nonprofit organizations conduct various types of fundraising activities to attract donations and increase public awareness on specific charitable causes. Existing research on nonprofit fundraising performance has paid attention to (1) the level of measurement and (2) determinants. Nevertheless, prior work has some methodological constraints and did not provide a framework explaining the determinants of fundraising performance. Hence, by using a sample consisting of 97 fundraising campaigns conducted by Taiwan nonprofit organizations during the year of 2008, this study used secondary data sources to empirically investigate the effect of environmental forces, organizational characteristics, and solicitation tactics on the performance of fundraising campaigns. Research findings show that private generosity and competition in areas where nonprofits locate do not have significant influence on the performance of fundraising campaigns. However, organization age, organizational type, development professionals, campaign type, and collaboration with businesses significantly affect the performance of fundraising campaigns.
期刊論文
1.Brooks, A. C.(2000)。Public subsidies and charitable giving: Crowding out, crowding in, or both?。Journal of Policy Analysis and Management，19(3)，451-464。  new window
2.鄭如孜、李佩憶(20050300)。非營利組織商業活動對捐款收入之影響。第三部門學刊，3，81-106。  延伸查詢new window
3.Barman, E. A.(2002)。Asserting difference: The strategic response of nonprofit organiza-tions to competition。Social Forces，80(4)，1191-1222。  new window
4.林江亮、謝昶成(2007)。我國非營利組織捐款收入影響因素之實證研究。第三部門學刊，7，45-71。  延伸查詢new window
5.林江亮(20090100)。資訊透明度對捐款收入影響之實證研究--以臺灣公益團體為例。經濟研究．臺北大學經濟學系，45(1)，65-102。new window  延伸查詢new window
6.Callen, J. L.(1994)。Money donations, volunteering and organizational efficiency。Journal of Productivity Analysis，5(3)，215-228。  new window
7.Krishnan, Ranjani、Yetman, Michelle H.、Yetman, Robert J.(2006)。Expense misreporting in nonprofit organizations。The Accounting Review，81(2)，399-420。  new window
8.Tinkelman, D.、Mankaney, K.(2007)。When is administrative efficiency associated with charitable donations?。Nonprofit and Voluntary Sector Quarterly，36(1)，41-64。  new window
9.Weisbrod, Burton A.、Dominguez, Nestor D.(1986)。Demand for Collective Goods in Private Nonprofit Markets: Can Fundraising Expenditures Help Overcome Free-rider Behavior?。Journal of Public Economics，30(1)，83-96。  new window
10.Froelich, Karen A.(1999)。Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations。Nonprofit and Voluntary Sector Quarterly，28(3)，246-268。  new window
11.Baum, J. A. C.、Singh, J. V.(1994)。Organizational Niches and the Dynamics of Organizational Founding。Organization Science，5(4)，483-501。  new window
12.Meyer, J. W.、Rowan, B.(1977)。Institutional organizations: Formal structure as myth and ceremony。American Journal of Sociology，83(2)，340-363。  new window
13.DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review，48(2)，147-160。  new window
14.Hannan, Michael T.、Freeman, John H.(1977)。The population ecology of organization。American Journal of Sociology，82(5)，929-964。  new window
15.馮燕(20010600)。從部門互動看非營利組織捐募的自律與他律規範。臺大社會工作學刊，4，203+205-242。new window  延伸查詢new window
16.鄭怡世(20010600)。民間福利服務輸送型組織與企業組織合作募款經驗之探討。社會政策與社會工作學刊，5(1)，171-210。new window  延伸查詢new window
17.翁慧圓(2009)。社會福利機構運用企業資源與挑戰。社區發展季刊，126，34-47。new window  延伸查詢new window
18.陳文良(2006)。「公益勸募條例」。立法推動歷程與觀察，133，17-27。  延伸查詢new window
19.曾中明、陳彥承、吳慧貞(2007)。「公益勸募條例」。立法與未來展望，118，8-21。  延伸查詢new window
20.Andreoni, J.、Payne, A. A.(2003)。Do government grants to private charities crowd out giving or fund-raising?。American Economic Review，93(3)，792-812。  new window
21.Bowman, W.(2006)。Should donors care about overhead costs? Do they care?。Nonprofit and Voluntary Sector Quarterly，35(2)，288-310。  new window
22.Brooks, A. C.(2004)。Evaluating the effectiveness of nonprofit fundraising。Policy Stud-ies Journal，32(3)，363-374。  new window
23.Froelich, K. A.,、T. W. Knoepfle(1996)。Internal revenue service 990 data: Fact or fic-tion?。Nonprofit and Voluntary Sector Quarterly，25(1)，40-52。  new window
24.Frumkin, P.,、M. T. Kim(2001)。Strategic positioning and the financing of nonprofit organizations: Is efficiency rewarded in the contributions marketplace?。Public Administration Review，61(3)，266-275。  new window
25.Greenlee, J. S.,、K. L. Brown(1999)。The impact of accounting information on contri-butions to charitable organizations。Research in Accounting Regulation，13，111-125。  new window
26.Hughes, P. N.,、W. A. Luksetich(1999)。The relationship among funding sources for art and history museums。Nonprofit Management and Leadership，10(1)，21-37。  new window
27.Luksetich, W.,、P. N. Hughes(1997)。Efficiency of fund-raising activities: An applica-tion of data envelopment analysis。Nonprofit and Voluntary Sector Quarterly，26(1)，73-84。  new window
28.Sargeant A.、J. Kähler(1999)。Returns on fundraising expenditures in the voluntary sector。Nonprofit Management and Leadership，10(1)，5-19。  new window
29.Thornton, J.(2006)。Nonprofit fund-raising in competitive donor markets。Nonprofit and Voluntary Sector Quarterly，35(2)，204-224。  new window
30.Webber, D.(2004)。Understanding charity fundraising events。International Journal of Nonprofit and Voluntary Sector Marketing，9(2)，122-134。  new window
31.Wymer, W. W. Jr.,、S. Samu(2003)。Dimensions of business and nonprofit collabora-tive relationships。Journal of Nonprofit & Public Sector Marketing，11(1)，3-22。  new window
學位論文
1.高翠璣(2001)。民間身心障礙福利機構團體募款方式之初探，南投。  延伸查詢new window
圖書
1.Grønbjerg, Kirsten A.(1993)。Understanding nonprofit funding: Managing revenues in so-cial services and community development organizations。San Francisco, CA：Jossey-Bass。  new window
2.Scott, Wood Richard(1995)。Institutions and Organizations。Sage Publications。  new window
3.Pfeffer, Jeffrey、Salancik, Gerald Richard(1978)。The external control of organizations: A resource dependence perspective。Harper & Row。  new window
4.Hannan, Michael T.、Freeman, John Henry(1989)。Organizational Ecology。Cambridge, MA：Harvard University Press。  new window
5.Greenfield, J. M.(1996)。Fund-Raising cost effectiveness: A self-assessment workbook。New York。  new window
6.Phills, J. A. Jr.(2005)。Integrating mission and strategy for nonprofit organizations。New York, NY。  new window
7.Seiler, T. L.(2003)。Developing and articulating a case for support。Hank rosso’s achieving excellence in fund-raising (2nd Ed.)。San Francisco。  new window
8.Steinberg, R.(1986)。Should donors care about fundraising?。The economics of nonprofit institutions。New York。  new window
9.Steinberg, R.(1991)。The economics of fundraising。Taking fundraising seriously。San Francisco。  new window
10.Wendroff, A. L.(2004)。Special events: Proven strategies for nonprofit fundraising (2nd Ed.)。Hoboken, N.J.。  new window
11.Wolpert, J.(1993)。Patterns of generosity in America: Who's holding the safety net。New York：Twentieth Century Fund Press。  new window
其他
1.Center on Philanthropy at Indiana University and Urban Institute(2004)。The pros and cons of financial efficiency standards。  new window
圖書論文
1.涂瑞德(2009)。非營利組織募款與慈善捐贈。非營利組織部門：組織與運作。台北：巨流。new window  延伸查詢new window
 
 
 
 
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