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題名:休閒水肺潛水運動觀光遊客旅遊動機、滿意度與阻礙因素之研究
書刊名:運動與遊憩研究
作者:葉為谷劉志鈺
作者(外文):Yeh, Wei-kuLiu, Chih-yu
出版日期:2010
卷期:5:1
頁次:頁82-94
主題關鍵詞:休閒水肺潛水運動觀光旅遊動機旅遊滿意度旅遊阻礙Leisure scuba divingSport tourismTourism motivationTourism satisfactionTourism constraint
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:31
  • 點閱點閱:95
本研究於2009年7月4日至8月30日暑假期間進行正式問卷發放與回收,共發放問卷478份,剔除無效問卷後得有效問卷計409份,有效率爲85.6%。根據研究的最後結果並提出結論與建議。本研究結果如下:一、女性遊客旅遊動機的「壓力紓解」因素高於男性遊客,女性遊客滿意度的「服務品質」因素高於男性遊客,女性遊客阻礙因素的「個人內在阻礙」因素高於男性遊客;二、未婚族群的旅遊動機之「體驗實現」、「身體健康」、「壓力抒解」、「人際關係」因素高於結婚族群,未婚族群的滿意度之「地點環境」、「服務品質」、「教學品質」、「心靈體驗」因素方面高於結婚族群,已婚族群的阻礙構面之「個人內在阻礙」、「結構性阻礙」因素方面高於未婚族群;三、3天(含)以下遊客旅遊動機的「壓力紓解」因素高於4至6天遊客與7天(含)以上,3天(含)以下遊客旅遊滿意度的「服務品質」與「心靈體驗」因素高於4至6天遊客與7天(含)以上,3天(含)以下遊客與4至6天遊客阻礙構面的「人際間阻礙」與「親友間阻礙」因素高於7天(含)以上遊客;四、以潛水爲主觀光度假其次遊客之滿意度「服務品質」因素高於以觀光爲主潛水其次遊客。
The subjects of this study were sent out four hundred and seventy-eight questionnaires (N=478) between July 4 and August 30 of 2009. 409 questionnaires were valid retrieved, which is 85.6% of all questionnaires. the results of this study were discussed the conclusions and recommendations. The results in this study were as follows: 1. The female tourists had a higher "stress relaxation" factor of tourism motivation than male tourists. The female tourists had a higher "service quality" factor of tourism satisfaction than male tourists. The female tourists had a higher "intrapersonal constraint" factor of tourism constraint than male tourists. 2. The single tourists had higher "experience achievement," "physical fitness," "stress relaxation" and "interpersonal relationships" factors of tourism motivation than married tourists. The single tourists had higher "environment," "service quality," "teaching quality" and "spiritual experience" factors of tourism satisfaction than married tourists. The married tourists had higher "intrapersonal constraints" and "structural constraints" factors of tourism constraint than single tourists. 3. The below 3 days tourists had higher "stress relaxation" factors of tourism motivation than four to six days tourists and over seven days tourists. The below 3 days tourists had higher "service quality" and "spiritual experience" factors of tourism satisfaction than four to six days tourists and over seven days tourists. The below 3 days tourists and four to six days tourists had higher "interpersonal constraints" and "relative and friend constraints" factors of tourism constrains than over seven days tourists. 4. The "scuba diving is the main purpose, tourism is a secondary purpose" tourists had a higher "service quality" factor of tourism satisfaction than the "tourism is the main purpose, scuba diving is a second purpose" tourists.
期刊論文
1.Gibson, H.、Attle, S.、Yiannakis, A.(1998)。Segmenting the sport tourist market: A life span perspective。Journal of Vacation Marketing,4(1),52-64。  new window
2.陳欣宏(20090600)。水域活動教育重要性之探討。學校體育,19(3)=112,9-13。  延伸查詢new window
3.宋一夫、湯慧娟、宋壬夫(20081200)。初級潛水員水肺潛水活動的參與動機與滿意度之研究。人文與社會學報,2(3),99-118。new window  延伸查詢new window
4.鄒桂禎、陳鏡清(20031100)。一項亟待開發的體育教學--潛水。雲科大體育,6,94-99。  延伸查詢new window
5.李明儒、陳元陽、陳宏斌(20030600)。休閒潛水者的風險管理之研究。戶外遊憩研究,16(2),49-67。new window  延伸查詢new window
6.陳延季(2004)。觀光遊憩產業的投入與產出分析--以綠島為例。社會科教育硏究,9,217-234。  延伸查詢new window
7.蘇成田(1996)。綠島觀光發展現況與展望。觀光教育,14(3),33-40。  延伸查詢new window
8.Wilson, K.(1998)。Market/industry confusion in tourism economic analyses。Annals of Tourism Research,25(4),803-817。  new window
9.World Tourism Organization.(1997)。Travel to Surge in 21st Century。World Tourist News,1-2。  new window
10.Tsartas, P.(1992)。Socioeconomic impacts of tourism on two Greek isles。Annals of Tourism Research,19,516-533。  new window
會議論文
1.王瑞麟、黃慧琦(2004)。台灣運動觀光發展趨勢初探。2004年國際運動與休閒研討會。桃園縣:國立體育學院。  延伸查詢new window
學位論文
1.郭秀玲(2007)。運動觀光潛水假期參與者動機、期望與滿意度之研究(碩士論文)。國立台灣體育學院,臺北市。  延伸查詢new window
2.劉得佐(2005)。冒險旅遊活動參與態度、動機、阻礙與行為之研究(碩士論文)。國立體育學院,台中市。  延伸查詢new window
3.曾嘉珍(2006)。臺北市運動舞蹈消費者參與動機、滿意度及阻礙因素之研究(碩士論文)。臺北市立教育大學,臺北市。  延伸查詢new window
4.鍾怡芳(2007)。國人赴海外滑雪假期參與動機與滿意度之研究(碩士論文)。國立體育學院。  延伸查詢new window
5.彭宗弘(2005)。台灣地區水肺潛水參與動機與休閒阻礙調查之研究(碩士論文)。臺北巿立體育學院。  延伸查詢new window
圖書
1.Morrison, Alastaiar M.(1989)。Hospitality and travel marketing。Albany, New York:Delmar Publishers Inc。  new window
2.Standeven, Joy、de Knop, Paul(1999)。Sport Tourism。Human Kinetics。  new window
3.陳水源(1987)。觀光遊憩計畫論。臺北:淑馨出版社。  延伸查詢new window
4.Standeven, J.、Tomlinson, A.(1994)。Sport and tourism in South East England。London:South East Council for Sport and Recreation。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
6.張婉菁(2001)。旅遊心理學。臺北。  延伸查詢new window
 
 
 
 
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