| 期刊論文1. | Gilbert, D. C.、Van De Weerdt, M.(1991)。The Health Care Tourism Product in Western Europe。Revue de Tourisme,46(2),5-10。 | 2. | García-Altés M.(2005)。The Development of Health Tourism Services。Annals of Tourism Research,32(1),262-266。 | 3. | 林隆儀、曾冠雄(20080300)。廣告代言人與廣告訴求方式對廣告效果影響之比較--自我監控的干擾效果。企業管理學報,76,87-128。 延伸查詢 | 4. | Smith, M.、Kelly, C.(2006)。Wellness tourism。Tourism Recreation Research,31(1),1-4。 | 5. | 周明智(20051100)。論旅遊產業特性及發展策略。應用倫理研究通訊,36,26-34。 延伸查詢 | 6. | Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions。Journal of Advertising,35(2),17-31。 | 7. | Stafford, M. R.、Albers-Miller, N. D.(1999)。An International Analysis of Emotional and Rational Appeals in Services vs. Goods Advertising。The Journal of Consumer Marketing,16(1),42-57。 | 8. | Till, B. D.(1998)。Using Celebrity Endorsers Effectively: Lessons from Associative Learning。Journal of Product and Brand Management,7(5),400-409。 | 9. | Tripp, C.、Jensen, T. D.、Carlson, L.(1994)。The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitude and Intentions。Journal of Consumer Research,20(4),535-547。 | 10. | 林隆儀、林岳民(20050600)。廣告比較策略與廣告訴求方式對購買意願的影響--產品涉入之干擾效果。企業管理學報,65,1-29。 延伸查詢 | 11. | Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。 | 12. | Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction, behavioral intentions。Annals of Tourism Research,27(3),785-804。 | 13. | Lee, C. G.(2010)。Health care and tourism: Evidence from Singapore。Tourism Management,31(4),486-488。 | 14. | Mattila, A. S.(1999)。Do emotional appeals work for services?。International Journal of Service Industry Management,10(3),292-307。 | 15. | Moore, David J.、Mowen, Jonn C.、Reardon, Richard(1994)。Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor。Journal of Academy of Marketing Science,22(3),234-243。 | 16. | Cacioppo, John T.、Petty, Richard E.、Kao, Chuan-Feng、Rodriguez, Regina(1986)。Central and Peripheral Routes to Persuasion: An Individual Difference Perspective。Journal of Personality and Social Psychology,51(5),1032-1043。 | 17. | Chang, Chingching(2004)。The interplay of product class knowledge and trial experience in attitude formation。Journal of Advertising,33(1),83-92。 | 18. | Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。 | 19. | Connell, John(2006)。Medical tourism: Sea, sun, sand and… surgery。Tourism Management,27(6),1093-1100。 | 20. | Boyd, T. C.、Mason, C. H.(1999)。The Link Between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations。Journal of the Academy of Marketing Science,27(3),306-319。 | 21. | Stafford, M. R.、Stafford, T. F.、Day, E.(2002)。A Contingency Approach : The Effects Of Spokesperson Type And Service Type On Service Advertising Perceptions。Journal of Advertising,31(2),17-34。 | 22. | Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。 | 23. | Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。 | 24. | Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising,20(3),23-33。 | 25. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 | 26. | Maslow, Abraham H.(1943)。A Theory of Human Motivation。Psychological Review,50(4),370-396。 | 27. | 高泉豐(19940600)。認知需求的概念與測量。中華心理學刊,36(1),1-20。 延伸查詢 | 28. | Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly,25(1),57-78。 | 29. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 | 30. | Tam, Kar Yan、Ho, Shuk Ying(2005)。Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective。Information Systems Research,16(3),271-291。 | 31. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 32. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 | 33. | 許士軍(2008)。結合醫療與旅遊再創高產值服務--台灣服務業的下一步--觀光醫療產業研討會紀實。產業管理評論,2(2),65-79。 延伸查詢 | 34. | 歐陽金樹、周嵩益(2005)。消費者涉入程度、產品知識對購買決策影響--以體適能健身俱樂部會員卡為例。真理運動知識學報,143-151。 延伸查詢 | 35. | Hannam, K.(2009)。Ayurvedic Health Tourism in Kerala, India。Health and Wellness Tourism,341-344。 | 36. | Huertas, M. K. Z.、Campomar, M. C.(2009)。Rational and Emotional Appeals in Advertising of Prescription Medicines: Study of ASlimming Drug in Brazil。Innovative Marketing,5(4),80-88。 | 37. | Fisher. R. J.、Linda. L. P.(1992)。An Investigation in The Social Context of Early Adoption Behavior。Journal of Consumer Research,19(3),476-486。 | 38. | Folkes, V. S.(1988)。Recent Attribution Research in Consumer Behavior: A Review and New Direction。Journal of Consumer Research,14(1),548-565。 | 39. | Cohen, E.(2010)。Medical Travel--A Critical Assessment。Tourism Recreation Research,35(3),225-238。 | 40. | Daneshvary, R.、Schwer, R. K.(2000)。The Association Endorsement and Consumers, Intention to Purchase。Journal of Consumer Marketing,17(3),203-13。 | 41. | Daniel, H. O.(2011)。Wellness and Tourism: Mind, Body, Spirit, Place。Tourism Management,32(2),462。 | 42. | Davidson, R.(2009)。The Use of Spas by Meetings Participants: The Case of The United States。Health and Wellness Tourism,pp. 373-376。 | 43. | Artz, N.、Tybout, A. M.(1999)。The Moderating Impact of Quantitative Information on The Relationship between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation。Marketing Letters,10(1),51-62。 | 44. | Bülbü, C.、Menon, G.(2010)。The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect on Time-Dependent Decisions。Journal of Advertising Research,50(2),169-180。 | 45. | Cacioppo, J. T.、Petty, R. E.、Kao, C. F.(1984)。The Efficent Assessment of Need for Cognition。Journal of Personality Assessment,48(3),306-307。 | 46. | Chang, C. T.(2007)。Interactive Effects of Message Framing, Product Perceived Risk, and Mood--The Case of Travel Healthcare Product Advertising。Journal of Advertising Researching,47(1),51-65。 | 47. | Page, S. J.(2009)。Current Issue in Tourism: The Evolution of Travel Medicine Research: A New Research Agenda for Tourism?。Tourism Management,30(2),149-157。 | 48. | Petroune, I.、Yachina, E.(2009)。Heritage of Spa and Health Tourism in Russia。Health and Wellness Tourism,277-290。 | 49. | Reisinger, Y.(2008)。Globalization, Tourism and Culture。International Tourism,1-29。 | 50. | Thorson, E.、Chi, A.、Leavitt, C.(1992)。“Attention, Memory, Attitude, and Conation: A Test of The Advertising Hierarchy。Advances in Consumer Research,19(1),366-379。 | 51. | Muller, H.、Kaufmann, E. L.(2001)。Wellness Tourism: Market Analysis of Special Health Tourism Segment and Implications for The Hotel Industry。Journal of Vacation Marketing,7(1),5-17。 | 會議論文1. | 陳世晉、江宜淨(2007)。以ELM 驗證綠色商品對消費者的影響。台北。 延伸查詢 | 2. | 游明鳳、簡筱蓉(2006)。台灣發展保健旅遊之研究--以墾丁為例157-171。 延伸查詢 | 研究報告1. | 楊勝評(2007)。整合休閒、健康、養生及醫療之區域規劃及發展機制。 延伸查詢 | 學位論文1. | 陳映潔(2005)。推敲可能性模式在陽明山國家公園遊憩態度上之研究。國立台灣大學。 延伸查詢 | 2. | 郭藝芳(2004)。消費者混淆對訊息屬性評估與決策品質之影響--以減肥食品為例。輔仁大學。 延伸查詢 | 圖書1. | Ware, J. E.、Snow, K. K.、Kosinski, M.、Gandek, B.(1993)。SF-36 health survey: Manual and interpretation guide。Health Institute, New England Medical Center。 | 2. | Arnold, E.、Price, L.、Zinkhan, G.(2004)。Consumers。New York:McGraw-Hill。 | 3. | Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y:McGramn-Hill。 | 4. | Leong, S. M.、Ang, S. H.、Tan, C. T.(2001)。Marketing in the new Asia。McGraw-Hill。 | 5. | Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer behavior。Upper Saddle River, NJ:New Jersey:Pearson Education International:Prentice-Hall。 | 6. | Swarbrooke, J.、Horner, S.(1999)。Consumer behavior in tourism。Butterworth Heinemann。 | 7. | Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。 | 8. | 林建煌(2002)。消費者行為。臺北:智勝文化事業有限公司。 延伸查詢 | 9. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 | 10. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 | 11. | Bjorner, J. B.、Sondergaard, K. T.、Orth-Gomer, K.、Tibblin, G.、Sullivan, M.、Westerholm, P.(1996)。Self-Rated Health: A Useful Concept in Research, Prevention and Clinical Medicine。Uppsala, Sweden。 | 12. | Mielniczak, A.、Sinaga, S.(2006)。Shall We Go to the Spa? The Spa Trends in Gothenburg and its Region。Swedish。 | 13. | Laws. E.(1996)。Health Tourism: A Business Opportunity Approach。Health and the International Tourist。London:Routledge。 | 其他1. | 行政院公平交易委員會(2005)。行政院公平交易委員會對於薦證廣告之規範說明,http://www.ftc.gov.tw/2000010129991231164.htm。 延伸查詢 | 圖書論文1. | McGuire, W. J.(1969)。The Nature of Attitudes and Attitude Change。Handbook of Social Psychology。Reading:Addison-Wesley Publishing Company。 | 2. | Zeithaml, Valarie A.、Kirmani, Aman(1993)。Advertising, Perceived Quality, and Brand Image。Brand Equity & Advertising: Advertising's Role in Building Strong Brand。Lawrence Erlbaum Associates, Inc.。 | |
| |