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題名：行動廣告內容、廣告價值、隱私權保護對消費者採用意願之影響
書刊名：電子商務學報
作者：施翠倚／楊力旗
作者(外文)：Shih, Tsui-yii／Yang, Li-chi
出版日期：2011
卷期：13:3
頁次：頁625-647
主題關鍵詞：許可性廣告；誘因性廣告；定位性廣告；廣告價值；隱私權保護；Permission advertising；Incentive advertising；Location-based advertising；Advertising value；Privacy protection
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:20
  • 點閱點閱:91
期刊論文
1.Xu, D.J.、Liao, S.S.、Lia, Q.(2008)。Combing empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications。Decision Support Systems，44(3)，710-724。  new window
2.Barwise, P.、Strong, C.(2002)。Permission-based mobile advertising。Journal of Interactive Marketing，16(1)，14-24。  new window
3.Barwise, P.(2001)。TV, PC, or mobile? Future media for consumer e-commerce。Business Strategy Review，12(1)，35-42。  new window
4.Cleff, E. B.(2008)。Regulating mobile advertising in the European Union and the United States, Computer Law and Security Review。The International Journal of Technology and Practice，24(5)，421-436。  new window
5.Facchetti, A.、Rangone, A.、Renga, F. M.、Savoldelli, A.(2005)。Mobile marketing: An analysis of key success factors and the European value chain。International Journal of Management and Decision Making，6(1)，65-80。  new window
6.Fareena, S.、Adrew, J. R.(2008)。How to market to generation mobile。MIT Sloan Management Review，49(4)，34-41。  new window
7.King, N. J.(2008)。When mobile phones are RFID-Equipped-finding E.U.- U.S. solutions to protect consumer privacy and facilitate mobile commerce。Michigan Telecommunications and Technology Law Review，15(1)，107-213。  new window
8.Leppaniemi, M.、Karjaluoto, H.、Salo, J.(2004)。The success factors of mobile advertising value chain。E-Business Review，4(1)，93-97。  new window
9.Liu, C.、Marchewka, J. T.、Lu, J.、Yu, C. S.(2005)。Beyond concern: Privacy-trust-behavioral intention model of electronic commerce。Information & Management，42(2)，289-304。  new window
10.Okazaki, S.(2005)。Mobile advertising adoption by multinationals: Senior executives initial responses。Internet Research，15(2)，160-180。  new window
11.Park, Yangil、Chen, Jengchung V.(2007)。Acceptance and adoption of the innovative use of smartphone。Industrial Management & Data Systems，107(9)，1349-1365。  new window
12.Robins, F.(2003)。The marketing of 3G marketing。Intelligence & Planning，21(6)，370-378。  new window
13.Soroa-Koury, S. K.、Yang, K. C. C.(2010)。Factors Affecting Consumers' Responses to Mobile Advertising from a Social Norm Theoretical Perspective。Telematics and Informatics，27(1)，103-113。  new window
14.劉文良、湯宗泰(20070900)。消費者對行動加值服務之付費意願。電子商務學報，9(3)，577-598。new window  延伸查詢new window
15.紀信光、章孟宸、余秋慧(20081200)。服務品質與行為意向間的中介模型研究--以行動加值服務為例。商管科技季刊，9(4)，575-596。new window  延伸查詢new window
16.Urbany, J. E.、Bearden, W. O.、Kaicker, A.、De Borrero, M. S.(1997)。Transaction utility effects when quality is uncertain。Journal of the Academy of Marketing Science，25(1)，45-55。  new window
17.郭英峰、游景文(20080900)。我國博碩士論文在行動商務上之研究現況與發展趨勢。電子商務學報，10(3)，573-593。new window  延伸查詢new window
18.Brackett, Lana K.、Carr, Benjamin N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research，41(5)，23-32。  new window
19.Houston, F. S.、Gassenheimer, J. B.(1987)。Marketing and Exchange。Journal of Marketing，51(4)，3-18。  new window
20.Cialdini, R. B.、Petty, R. E.、Cacippo, J. T.(1981)。Attitude and Attitude change。Annual Review of Psychology，32(1)，357-404。  new window
21.Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
22.Barnes, S. J.(2002)。The mobile commerce value chain: Analysis and future developments。International Journal of Information Management，22(2)，91-108。  new window
23.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
24.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
25.Kaiser, Henry F.(1970)。A second generation little jiffy。Psychometrika，35(4)，401-415。  new window
26.Kim, Hee-Woong、Chan, Hock Chuan、Gupta, Sumeet(2007)。Value-based adoption of mobile internet: An empirical investigation。Decision Support Systems，43(1)，111-126。  new window
27.Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery，42(4)，80-85。  new window
28.Cho, C.-H.、Cheon, H. J.(2004)。Why do people avoid advertising on the Internet?。Journal of Advertising，33(4)，89-97。  new window
29.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
30.Mehta, A.(2000)。Advertising attitudes and advertising effectiveness。Journal of Advertising Research，40(3)，67-72。  new window
31.江義平、湯少華(2008)。臺灣行動行銷產業發展趨勢之探索性研究。電子商務學報，10(4)，1009-1040。new window  延伸查詢new window
32.Myles, G.、Friday, A.、Davies, N.(2003)。Preserving privacy in environments with location-based applications。IEEE Pervasive Comput，2(1)，56-64。  new window
33.Aungkana, W.(2002)。Adoption intention of banks: Customers on internet bankin service。ABAC Journal，22(3)，63-80。  new window
34.Claudio, A.A.、Marco, C.、Gabriele, G.(2009)。Landscape-aware location-privacy protection in location-based services。Journal of Systems Architecture，55(4)，243-254。  new window
35.Khalifa, M.、Shen, K.N.(2008)。Drivers for transitional B2C m-commerce adoption: Extended theory of planned。The Journal of Computer Information Systems，48(3)，111-117。  new window
36.Liu, X.W.、Kee, K.(2003)。An empirical study of product differences in consumers, e-commerce adoption behavior。Electronic Commerce Research and Applications，2(3)，229-239。  new window
37.Pourhosseini, P.、Korrapati, R.(2009)。A study of the relationship of financial incentives and consumers' willingness to disclose information to e-commerce marketers。Allied Academies International Conference - Proceedings of the Academy of Information and Management Sciences，13(2)，60-62。  new window
38.Tsang, M.M.、Ho, S.、Liang, T.(2004)。Consumer attitudes towards mobile advertising: An empirical study。International Journal of Electronic Commerce，8(3)，65-78。  new window
39.Evelyne, B.C.(2007)。Implementing the legal criteria of meaningful consent, in the concept of mobile advertising。Computer Law & Security Report，23，262-269。  new window
40.Han, S.B.、Chen, S.K.、Ebrahimpour, M.(2007)。The impact of ISO 9000 on TQM and business performance。The Journal of Business and Economic Studies，13(2)，1-25。  new window
41.Varshney, U.(2003)。Location management support for mobile commerce application in wireless internet environment。ACM Transactions on Internet Technology，3(3)，236-255。  new window
會議論文
1.李慶章、余心馨(2007)。多媒體行動廣告價值之研究。第十八屆國際資訊管理學術研討會。  延伸查詢new window
2.Sheng, H.、Nah, F. F. H.、Siau, K.(2006)。An experimental study on u-commerce adoption: Impact of personalization and privacy concerns。Milwaukee。80-84。  new window
研究報告
1.Zoller, E.、Housen, V.L.、Matthews, J.(2001)。Wireless Internet business models: Global perspective, regional focus。U.K.。  new window
學位論文
1.胡安妮(2008)。多媒體簡訊行動廣告效果之研究(碩士論文)。國立彰化師範大學，彰化縣。  延伸查詢new window
2.王君豪(2003)。行動廣告表現方式對廣告效果影響之探討(碩士論文)。國立成功大學。  延伸查詢new window
3.曾孟蘭(2002)。消費者對行動廣告態度之研究(碩士論文)。國立中山大學。  延伸查詢new window
4.黃梅芳(2009)。行動廣告類型及其商業模式之研究(碩士論文)。世新大學。  延伸查詢new window
5.王緒雯(2007)。行動自我效能與行動廣告之研究。國立高雄第一科技大學。  延伸查詢new window
6.余心馨(2006)。多媒體行動廣告價值之研究。國立高雄第一科技大學。  延伸查詢new window
7.林佳儀(2007)。消費者對於行動廣告許可意願之研究。國立臺灣大學。  延伸查詢new window
8.薛佩雙(2004)。行動廣告結合多元媒體對消費者廣告態度之影響。國立交通大學。  延伸查詢new window
圖書
1.Wells, William D.、Moriarty, Sandra E.、Burnett, John、陳尚永、蕭富峰(2006)。廣告學。臺北：華泰文化事業股份有限公司。  延伸查詢new window
2.Godin, Seth(1999)。Permission Marketing: Turning Strangers into Friends, and Friends into Customers。New York, NY：Simon & Schuster。  new window
3.Kotler, P.、Armstrong, G.(2000)。Principles of Marketing。New Jersey：Prentice Hall。  new window
4.Inness, Julie C.(1992)。Privacy, Intimacy, and Isolation。New York。  new window
5.張劭勳(2001)。研究方法。台中：滄海書局。  延伸查詢new window
6.邱皓政(2005)。量化研究法（二）：統計原理與分析技術。臺北市：雙葉書廊。  延伸查詢new window
7.蕭文龍(2007)。多變量分析最佳入門實用書：SPSS+LISREL（SEM）。臺北：碁峰資訊。  延伸查詢new window
8.DeVellis, Robert F.(1998)。Scale Development: Theory and Applications。Sage。  new window
9.Robertson, Thomas S.(1971)。Innovative Behavior and Communication。New York, NY：Holt, Rinehart and Winston。  new window
10.拓樸產業研究所(2008)。手機大未來--行動多媒體、智慧手機為發展軸心，探究手機產業大未來。臺北。  延伸查詢new window
11.Maquail, D.(1983)。Mass Communication Theory。London。  new window
12.Salo, J.、Tahtinen, J.(2005)。Retailer Use of Permission-Based Mobile Advertising, Electronic Marketing。New York。  new window
13.Zheng, P.、Ni, L.M.(2006)。Mobile security and privacy。Smart Phone and Next Generation Mobile Computing。San Francisco。  new window
其他
1.國家通訊傳播委員會(2009)。行動通信業務客戶統計數，http://www.ncc.gov.tw/chinese/news.aspx?site_content_sn=1135&is_history=0， 20090400。  延伸查詢new window
2.Gallen, C.(2009)。Asia-Pacific Leads Mobile Marketing and Advertising: Nearly $7.7 Billion to Be Spent in 2011，http://www.abiresearch.com， 20090700。  new window
3.IMAP(2003)，http://www.imapproject.org/imapproject/downloadroot/public1/D2.1.b， 20090600。  new window
4.Anonymous(2008)，http://business.， 20090600。  new window
5.Craft Digital(2003)，http://www.craftdigital.com/mobile_marketing.htm， 20090600。  new window
6.Forrester Research(2002)，http://www.forrester.com/ER/Press/Release/0,1769,680,00.html， 20090600。  new window
圖書論文
1.Rotzoll, K.、Haefner, J. E.、Sandage, C. J.(1989)。Advertising and the classical liberal world view。Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society。Lincolnwood, Illinois：NTC Publishing Group。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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