本研究為一初探性研究，針對大型多人線上角色扮演遊戲中獨佔鰲頭的《魔獸世界》，探討在遊戲歷程中哪些遊戲行為需要想像去促動；以及哪些遊戲環境因素能夠影響玩家的想像。本研究將遊戲行為分為：成就者、探險家、社交家、殺手四類，並歸納文獻列出玩家之遊戲行為；而網路遊戲環境則分成物理環境、玩家角色、遊戲社會三個因素。研究者針對其因素設計問卷量表，復經信效度、項目分析等檢驗得知：玩家最需要想像來協助完成探索的行為，換言之，當玩家為滿足好奇心，不斷探索陌生環境的同時，也持續在刺激玩家的想像，這不斷想像的過程對影響想像是有極大的幫助；而引導玩家沉浸的劇情任務內容與角色，是影響玩家想像的最佳來源（尤其又以女性玩家的想像影響較劇）。而視覺效果的呈現，則是促動玩家想像的助力，因此一款遊戲，適時的運用劇情架構與燈光、色彩、場景等視覺設計，來營造世界觀的氛圍，可以確實的引導玩家沉浸在角色的扮演行為上，進而影響玩家的想像。但本研究亦發現，「遊戲社會」的影響雖然略低於「物理環境」與「玩家角色」，不過其影響性還是不容忽視。

This study is aim at exploring what are the game behaviors in role-play games that facilitated by imagination and what are the environmental factors that stimulate the World of Warcraft player's imagination. The playing behavior facilitated by imagination could be classified as achiever, explorer, socialize, and killer. The game environment concerns three factors: physical environment, player roles, and game society. The study found that the character of explorer relies on imagination the most. In other words, when players keep exploring the unknown environment to satisfy their curiosity, this behavior stimulates player's imagination at the same time. The constant imagination process is extremely helpful for stimulating imagination. The task that guides the player to immerse in the story plot, mission, and character is the best source for stimulating player's imagination, especially for stimulating female player's imagination. Besides, the display of visual effect is a boost to prompt player's imagination. As a result, a game using drama, lighting, colors, scenes and other visual design to create a view of the world's atmosphere, can certainly guide player to immerse in role-playing behavior, and further stimulate the player's imagination. On the other hand, this study also found that the degree of the impacts of game society is slightly lower than that of physical environment and player roles; however, the influential factors cannot be underestimated.