餐廳內擁擠程度、選擇與時間限制對大學生知覺價值與消費意願之影響_

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題名：	餐廳內擁擠程度、選擇與時間限制對大學生知覺價值與消費意願之影響
書刊名：	餐旅暨觀光
作者：	孫瑜華／劉美侖／林欣慧
作者(外文)：	Sun, Christine Yu-hua／Liu, Mei-lun／Lin, Shin-huei
出版日期：	2011
卷期：	8:2
頁次：	頁127-144
主題關鍵詞：	社會密度；知覺人擁擠；知覺控制；知覺價值；消費意願；Social density；Choice；Time limit；Perceived human crowding；Perceived control；Perceived value；Purchase intentions
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:46

本研究以消費者能否選擇餐廳、有無時間限制與餐廳不同的社會密度為操弄之自變項，探討知覺控制、知覺人擁擠、知覺價值與消費意願間的關係，並檢驗擁擠容忍度於知覺人擁擠和知覺價值間的干擾效果。研究對象為國立臺灣師範大學生，採3×2×2因子設計的實驗研究法檢驗假設，共獲有效問卷493份，以變異數與結構方程模式進行分析，研究結果顯示，社會密度會正向影響知覺人擁擠；知覺控制會負向影響知覺人擁擠及正向影響知覺價值；知覺人擁擠會正向影響知覺價值，其會正向影響消費意願。本研究結果可做為餐廳經營者在設計行銷方案時之參考。

以文找文

The purposes of this study were to investigate how social density, choice and time limit affect consumers' perceived value and purchase intentions. Independent variables of this study included choice, social density, and time limit. Mediating variables included perceived human crowding, perceived control, and perceived value. Finally, purchase intentions were measured as dependent variable in the study. Objects were 493 undergraduate students studying at National Taiwan Normal University. A 3×2×2 factorial experimental design was adopted. Statistical methods employed included analysis of variance and structural equation modeling. The results indicated that social density can positively influence perceived human crowding. Perceived control negatively influence perceived human crowding, while positively influence perceived value. Perceived value mediates the influence of perceived human crowding on purchase intentions. Implications of this study can help restaurant managers to develop more effective marketing programs to increase consumers' dining intentions.

以文找文

期刊論文
1.	Ok, C. H.、Back, K. J.、Shanklin, C. W.(2005)。Modeling roles of service recovery strategy: a relationship-focused view。Journal of Hospitality and Tourism Research，29(4)，484-507。
2.	Machleit, K. A.、Kellaris, J. J.、Eroglu, S. A.(1994)。Human versus Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Effect on Shopper Satisfaction。Marketing Letters，5(2)，183-194。
3.	Al-Sabbahy, H. Z.、Ekinci, Y.、Riley, M.(2004)。An Investigation of Perceived Value Dimensions: Implications for Hospitality Research。Journal of Travel Research，42(3)，226-234。
4.	Langer, E. J.、Saegert, S.(1977)。Crowding and cognitive control。Journal of Personality and Social Psychology，35(3)，175-182。
5.	Fleming, India、Baum, Andrew、Weiss, Linda(1987)。Social density and perceived control as mediators of crowding stress in high-density residential neighborhoods。Journal of Personality and Social Psychology，52(5)，899-906。
6.	邱志聖(19990400)。The Effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumers' Purchase Intentions: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information。Proceedings of the National Science Council. Part C, Humanities and Social Sciences，9(2)，298-308。
7.	Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。The Effects of Prices, Brand and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。
8.	Bateson, J. E. G.(1985)。Self-Service Consumer: An Exploratory Study。Journal of Retailing，61(3)，49-76。
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10.	Oh, Haemoon(2000)。Diners' perceptions of quality, value, and satisfaction: A practical viewpoint。Cornell Hotel and Restaurant Administration Quarterly，41(3)，58-66。
11.	Averill, James R.(1973)。Personal control over aversive stimuli and its relationship to stress。Psychological Bulletin，80(4)，286-303。
12.	Ryu, K.、Han, H.、Jang, Soocheong Shawn(2010)。Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry。International Journal of Contemporary Hospitality Management，22(3)，416-432。
13.	Harrell, Gillbert D.、Hutt, Michael D.、Anderson, James C.(1980)。Path Analysis of Buyer Behavior Under Conditions of Crowding。Journal of Marketing Research，17(1)，45-51。
14.	Stockdale, J. E.(1978)。Crowding: Determinants and effects。Advances in Experimental and Social Psychology，11，197-247。
15.	Stokols, Daniel(1972)。On the Distinction between Density and Crowding: Some Implications for Future Research。Psychological Review，79(3)，275-278。
16.	Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing，66(2)，120-141。
17.	Taylor, Valerie A.、Bearden, William O.(2002)。The effects of price on brand extension evaluations: the moderating role of extension similarity。Journal of the Academy of Marketing Science，30(2)，131-140。
18.	Hui, Michael K.、Bateson, John E. G.(1991)。Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience。Journal of Consumer Research，18(2)，174-184。
19.	Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。
20.	Eroglu, S. A.、Machleit, K. A.(1990)。An empirical examination of retail crowding: Antecedents and consequences。Journal of Retailing，66，201-221。
21.	Machleit, K. A.、Eroglu, S.、Mantel, S. P.(2000)。Perceived retail crowding and shopping satisfaction: What modifies this relationship。Journal of Consumer Psychology，9，29-42。
22.	Tse, A. C. B.、Sin, L.、Yin, F. H. K.(2002)。How a crowded restaurant affects consumers' attribution behavior?。International Journal of Hospitality Management，21(4)，449-454。

學位論文
1.	李祥銘(2003)。不同商店通路下消費者手機購買意願之評估(碩士論文)。國立成功大學。延伸查詢
2.	王秀惠(2004)。計程車業服務品質、顧客滿意與再消費意願關係之研究：以高雄都會區為例(碩士論文)。義守大學。延伸查詢

圖書
1.	Kline, Rex B.(2010)。Principles and Practice of Structural Equation Modeling。New York, NY：The Guilford Press。
2.	吳萬益、林清河(2001)。企業研究方法。臺北：華泰圖書出版公司。延伸查詢

其他
1.	經濟部統計處(2010)。批發、零售及餐飲業動態統計月報。延伸查詢
2.	J. Baker, D. Grewel & M. Levy(1992)。An experimental approach to making retailing store environmental decisions。
3.	J. E. C. Bateson(1985)。Perceived control and the service encounter。
4.	J. E. G. Bateson(2000)。Perceived control and the service experience。
5.	A. Baum & S. Valins(1979)。Architectural Mediation of Residential Density and Control: Crowding and The Regulation Of Social Contact。
6.	C. Chen(2008)。Transportation Research Part A。
7.	A. Duhachek(2005)。Coping: A multidimensional hieracrchical framework of responses to stressful consumption episodes。
8.	T. Duman & A. S. Mattila(2005)。Tourism Management。
9.	S. A. Eroglu, K. Machleit & T. F. Barr(2005)。Perceived retail crowding and shopping satisfaction: The role of shopping values。
10.	S. Eroglu & G. D. Harrell(1986)。Retail crowding: Theoretical and strategic implications。
11.	M. Hume & G. S. Mort(2010)。The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts。
12.	B. Y. Kim, H. Oh & M. Gregoire(2006)。Effect of firms relationship-oriented behaviors on finacial performance: A case of the restaurant industry。
13.	J. Lee & A. Allaway(2002)。Effects of personal control on adoption of self-service technology innovation。
14.	S. Milgram, L. Bickman & L. Berkowitz(1969)。Note on the drawing power of crowds of different size。
15.	B. M. Noone & A. S. Mattila(2009)。Consumer reaction to crowding for extended service encounters。
16.	A. Rapoport(1975)。Toward a redefinition of density。
17.	J. Rodin, K. Soloman & J. Metcalf(1978)。Role of control in mediating perceptions of density。
18.	Schellinck, Douglas A(1983)。Cue choice as a function of time pressure and perceived risk。
19.	D. E. Schmidt & J. P. Keating(1979)。Human crowding and personal control: An integration of research。
20.	J. Sokolowska & A. Pohorille(2000)。Model of risk and choice: Challenge or danger。
21.	E. Sundstrom(1978)。Crowding as a sequential process: Review of research on the effects of population density on humans。
22.	C. B. Wortman(1975)。Some determinants of perceived control。
23.	K. Yildirima & A. A. Baskaya(2007)。Perceived crowding in a café/restaurant with different seating densities。

圖書論文
1.	Darden, W. R.、Erdem, O.、Darden, D. K.(1983)。A comparison and test of three causal models of patronage intentions。Patronage Behavior and Retail Management。New York：North-Holland。

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