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題名：新瓶裝「假」酒？：有關新媒體置入性行銷的分析與批判
書刊名：中華傳播學刊
作者：林照真 引用關係
作者(外文)：Lin, Chao-chen
出版日期：2011
卷期：20
頁次：頁95-114
主題關鍵詞：新媒體；數位新聞；置入性行銷；聚合；New media；Digital journalism；Product placement；Convergence
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:103
新聞中的置入性行銷在傳統媒體中引發極大爭議，卻鮮少人關注置入性行銷現象同樣已在新媒體中發生。本論文透過新媒體的內容分析與深度訪問新媒體工作者等研究方法，試圖剖析新媒體中的置入性行銷現象。本論文發現，新媒體藉著新媒體的數位特性，出現了傳統媒體未曾出現的置入行銷模式。本論文同時採取批判立場，認為置入性行銷將傷害新媒體正在發展中的數位專業倫理。
The important issue of product placement has been debated extensively in traditional news media, but is a topic that is rarely discussed in new media. By analyzing the content of new media and in-depth interviews on new media practitioners, this study examines how product placement is used in new media. The results indicate that product placement has been applied in a different manner in new media. This paper shows the major digital forms of product placement in new media, in addition to providing a critique of product placement in new media, which we believe will deteriorate the development of digital professional ethics.
期刊論文
1.李康莉(2011)。埃及2.0革命教父是「部落客」！。30雜誌，82，102-104。  延伸查詢new window
會議論文
1.Lin, C. C.(2011)。More than just technology: Convergence and critique of the news content of traditional media and new media。Taipei,Taiwan。  new window
圖書
1.Pavlik, John V.(2001)。Journalism and new media。Columbia University Press。  new window
2.Levinson, P.(2009)。New New Media。Boston：Allyn & Bacon。  new window
3.Herbert, John(2000)。Journalism in the Digital Age: Theory and Practice for Broadcast, Print and On-line Media。Oxford：Focal Press。  new window
4.Pool, I. S.(1983)。Technologies of Freedom。Cambridge, MA：Belknap Harvard。  new window
5.Jenkins, Henry(2006)。Convergence culture: Where old and new media collide。New York University Press。  new window
6.林麗冠、Doctor,K.(2010)。消息經濟來了——數位內容正這樣改寫世界 $a不參與、就淘汰。台北市。  延伸查詢new window
7.Dennis, E. E.、Merrill, J. C.(2006)。Media debates: Great issues for the digital age。Belmont, CA。  new window
8.Lasia, J. D.(2008)。There should be rules when bloggers are paid for endorsements。Blogs。Detroit, MI。  new window
9.Freedman, D.(2010)。The political economy of the “new” news environment。New media, old news: Journalism & democracy in the digital age。London。  new window
其他
1.陳俊諺(2011)。埃及改寫歷史 $a「一代強人」失勢關鍵，http://www.tvbs.com.tw/news/news_list.asp?no=sunkiss20110207222337， 20111026。  延伸查詢new window
2.陳正杰(2011)。南韓新規部落客收財物要披露。  延伸查詢new window
3.蘋果日報(2011)。美女部落客試用文造假，http://tw.nextmedia.com/applenews/article/art_id/33126743/IssueID/20110120， 20110817。  延伸查詢new window
4.唐鎮宇(2009)。行銷香港互動式把妹吸引宅男。  延伸查詢new window
5.康杰修(2011)。替國光石化護航？政府砸十萬買部落客美言，http://e-info.org.tw/node/62707， 20110817。  延伸查詢new window
6.今日新聞網(2011)。另類置入？ 部落客：中油的煙囪排放水蒸氣，http://www.nownews.com/2011/01/11/301-2681028.htm#ixzz1AiXfoDpQ， 20110817。  延伸查詢new window
7.Farhi, P.(2010)。Twitter breaks story on Discovery Channel gunman，http://www.washingtonpost.com/wp-dyn/content/article/2010/09/01/AR2010090105987.html， 20101020。  new window
圖書論文
1.Fagerjord, A.、Storsul, T.(2007)。Questioning convergence。Ambivalence towards convergence: Digitalization and media change。Göteborg：Nordicom。  new window
2.Gordon, R.(2003)。The meaning and implications of convergence。Digital journalism: Emerging media and the changing horizons of journalism。Lanham, MD：Rowman and Littlefield。  new window
3.van der Wurff, R.(2008)。The impact of the Internet on media content。The Internet and the mass media。Los Angeles：London, UK：SAGE。  new window
4.Phillips, A.、Couldry, N.、Freedman, D.(2010)。An ethical deficit? Accountability, norms and the material conditions of contemporary journalism。New media, old news: Journalism & democracy in the digital age。Sage。  new window
5.Kawamoto, K.(2003)。Digital journalism: Emerging media and the changing horizons of journalism。Digital journalism: Emerging media and the changing horizons of journalism。Lanham, MD：Rowman and Littlefield。  new window
6.Fenton, N.(2010)。Drowning or waving? New media, journalism and democracy。New media, old news: Journalism & democracy in the digital age。Sage。  new window
7.Storsul, T.、Stuedahl, D.(2007)。Introduction: Ambivalence toward convergence。Ambivalence towards convergence: Digitalization and media change。Goteborg, Sweden：Nordicom。  new window
 
 
 
 
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