The main purpose of this study, in the analysis of tourists travel information source for the "Penghu Ocean Firework Festival", and the feel for the quality of service of the Firework Festival situation. In addition, the study also analyzes the impact of travel information sources as well as service quality feel for the behavior intention behavioral intention. This study adopted questionnaire survey, this study used questionnaire survey way to the island of Taiwan go to Penghu watch Ocean Firework Festival of tourists for the object, mining designated convenience sampling method Firework Festival cast on-site, as well as nearby downtown streets conducted surveys, totaling obtained 593 valid questionnaires. Information obtained by descriptive statistics, t-test, one-way ANOVA analysis and multiple regression analysis, the study found: (1) Most of the tourists are first watch Penghu Ocean Firework Festival. (2) Penghu Ocean Firework Festival travel information regarding the source of tourists to Penghu many friends recommended "for the highest. (3) Different marital status and presence of children variables, tourists travel information sources, "service quality" and "behavioral intention factors did not affect. (4) The different gender, education level, age, personal monthly income, as well as career in travel information sources", "service quality" and "behavioral intention factors are averaged exist. (5) Penghu Ocean Firework Festival service quality predicts behavioral intention for tourists. According to the results, the study not only of Penghu's tourism industry with the unit in charge of operations on the recommendations, and also other researchers suggestions for future research.