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題名:A System Dynamics Approach to E-Service Recovery and E-Trust
書刊名:資訊管理學報
作者:張瑋倫 引用關係張慧琪張德民 引用關係
作者(外文):Chang, Wei-lunChang, Hui-chiChang, Te-min
出版日期:2013
卷期:20:2
頁次:頁193-217
主題關鍵詞:系統動力學電子服務失敗電子服務補救電子信任System dynamicsE-service failureE-service recoveryE-trust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:23
雖然過去的文獻指出信任在電子商務中扮演的調節角色,但是並沒有太多的文獻討論電子信任與電子服務補救的關聯。因此,本研究就此關聯作進一步的探討,引用系統動力學方法建立電子服務補救的架構,並使用模擬評估電子服務補救的績效。研究發現電子信任對於成功的服務補救是不可或缺的,且可以大幅提升企業長期獲利。本研究續對事前認知服務品質、服務失敗嚴重性與顧客參與度作進一步的分析,結果顯示顧客事前認知服務品質對事前電子信任有正向的影響;並且事前認知服務品質低的顧客在電子服務補救後會對企業產生更多的獲利。另一方面,經歷高服務失敗嚴重性的顧客在問題被解決後也會對企業貢獻更多的獲利。而對於顧客參與度,研究顯示顧客參與更深入的服務補救過程,將會產生更高的事後電子信任。本研究結果可以幫助解釋電子信任在動態電子服務補救環境中的重要角色。
Researchers have highlighted the mediating role of trust in electronic circumstances. However, relatively few studies examine the links between e-trust and e-service recovery. This study explores e-service recovery in terms of e-trust. We utilize a system dynamics approach to building an e-recovery framework and subsequently conducting simulations to evaluate the recovery performance. The results of this study reveal that trust is indispensable to a successful recovery, which can boost long term firm profitability. Further sensitivity analysis is conducted regarding prior perceived quality, failure severity and customer participation. Results show that customers' perceived service quality have positive effects on their prior e-trust. Also, customers with low perceived quality will generate more profit for firms after service recovery. Interestingly, customers who have experienced high failure severity but ultimately have their problems solved will generate more profit for the firm. With respect to customer
期刊論文
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2.DeWitt, T.、Nguyen, D. T.、Marshall, R.(2008)。Exploring customer loyalty following service recovery, the mediating effects of trust and emotions。Journal of Service Research,10(3),269-281。  new window
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5.Michel, S.、Bowen, D.、Johnston, R.(2009)。Why service recovery fails: Tensions among customer, employee, and process perspectives。Journal of Service Management,20(3),253-273。  new window
6.Sanchez-Franco, M. J.(2009)。The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking。Journal of Interactive Marketing,23(3),247-258。  new window
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10.Urban, G. L.、Amyx, C.、Lorenzon, A.(2009)。Online trust: state of the art, new frontiers, and research potential。Journal of Interactive Marketing,23(2),179-190。  new window
11.Wang, Y. S.、Wu, S. C.、Lin, H. H.、Wang, Y. Y.(2010)。The relationship of service failure severity, service recovery justice and perceived switching costs with customer loyalty in the context of e-tailing。International Journal of Information Management,31(4),350-359。  new window
12.Holloway, Betsy B.、Beatty, Sharon E.(2003)。Service Failure in Online Retailing: A Recovery Opportunity。Journal of Service Research,6(1),92-105。  new window
13.Weun, S.、Beatty, S. E.、Jones, M. A.(2004)。The impact of service failure severity on service recovery evaluations and post-recovery relationships。Journal of Service Marketing,18(2),133-147。  new window
14.Kim, C.、Zhao, W.、Yang, K. H.(2008)。An empirical study on the integrated framework of e-CRM in online shopping: evaluating the relationships among perceived value, satisfaction, and trust based on customers, perspectives。Journal of Electronic Commerce in Organizations,6(3),1-19。  new window
15.Corritore, C. L.、Kracher, B.、Wiedenbeck, S.(2003)。On-line trust: Concepts, evolving themes, a model。International Journal of Human-Computer Studies,58(6),737-758。  new window
16.Kim, Jiyoung、Jin, Byoungho、Swinney, Jane L.(2009)。The Role of Etail Quality, E-satisfaction and E-trust in Online Loyalty Development Process。Journal of Retailing and Consumer Services,16(4),239-247。  new window
17.Maxham, J. G.(2001)。Service Recovery's Influence on Consumer Satisfaction, Positive Word-of-Mouth and Purchase Intentions。Journal of Business Research,54(1),11-24。  new window
18.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
19.Miller, Janis L.、Craighead, Christopher W.、Karwan, Kirk R.(2000)。Service Recovery: A Framework and empirical Investigation。Journal of Operations Management,18(4),387-400。  new window
20.Meuter, Matthew L.、Ostrom, Amy L.、Roundtree, Robert I.、Bitner, Mary J.(2000)。Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters。Journal of Marketing,64(3),50-64。  new window
21.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。  new window
22.Gefen, David S.、Straub, Detmar W.(2004)。Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services。Omega: The International Journal of Management Science,32(6),407-424。  new window
23.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。  new window
24.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
25.Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal,14(6),446-456。  new window
26.Dong, Beibei、Evans, Kenneth R.、Zou, Shaoming(2008)。The effects of customer participation in co-created service recovery。Journal of the Academy of Marketing Science,36(1),123-137。  new window
27.Bart, Yakov、Shankar, Venkatesh、Sultan, Fareena、Urban, Glen L.(2005)。Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study。Journal of Marketing,69(4),133-152。  new window
圖書
1.Sterman, John D.(2000)。Business Dynamics: Systems Thinking and Modeling for a Complex World。Irwin McGraw-Hill。  new window
2.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
其他
1.American Marketing Association(1997)。CAMA Dictionary,http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=B, 20080720。  new window
2.B2B News(2010)。Amazon has suffered a temporary web service failure,http://www.modemb2b.com/amazon-have-suffered-a-temporary-web-service-failure/342106/, 20111125。  new window
3.(2010)。Google financial table,http://investor.google.com/financial/tables.html, 20111125。  new window
4.Skaanning, C.(2005)。The costs and benefits of customer self-service,http://www.thewisemarketer.com/features/read.asp?id=83, 20080720。  new window
5.Wu, A.(2011)。Bank of America website down, leaving customers unhappy,http://www.theepochtimes.com/n2/content/view/49326/, 20120301。  new window
 
 
 
 
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