本研究套用消費者行為理論，來探討水域遊憩活動遊客其決策歷程。藉以得知遊客選擇參與水域遊憩活動的原因、考量因素、滿意度，以及後續是否重遊或推薦等結果。研究中於墾丁國家公園之南灣、小灣與後壁湖水域遊憩區進行問卷發放，而研究分析方法主要利用SPSS，並搭配AMOS軟體分析遊客行為中之旅遊動機、資訊搜尋、方案評估及滿意度與後續行為之間的影響關係。研究結果顯示，旅遊動機可以直接影響資訊搜尋行為、方案評估準則、滿意度與行為意向，另可透過滿意度間接影響行為意向，亦可透過資訊搜尋行為影響滿意度再影響行為意向，而資訊搜尋行為對方案評估準則與方案評估準則對行為意向則無顯著影響。

This study applied the decision processes of consumer behavior theory to explore the decision-making process of the water recreation activities visitors. In order to know the intention of tourists choose to participate in water recreation activities, including the reasons, considerations, satisfaction, and whether to revisit or recommendation. The dispatch place of questionnaire is nan-wan, xiao-wan and hou-bi-lake, in Ken-Ding natural park. The analysis method uses SPSS and AMOS to analyze the behavior relations of the tourists, including tourism motivation, information search, program evaluation, satisfaction and subsequent behavior. The result show the tourist motivation can be a direct impact on information search behavior, program evaluation criteria, satisfaction and behavioral intentions; another may indirectly affect behavioral intentions through satisfaction, but also through the information search behavior to affect the satisfaction and then influence the behavioral intention. However, the information search behavior on the program evaluation criteria and program evaluation criteria have no significant effect on behavior intention.