臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：主題樂園主題明確性與服務體驗對遊客重遊意願影響之研究
書刊名：休閒事業研究
作者：湯雅云 引用關係
作者(外文)：Tang, Ya-yun
出版日期：2015
卷期：13:2
頁次：頁31-46
主題關鍵詞：主題樂園；明確性；服務體驗；整體形象；重遊意願；Theme park；Theme clarity；Overall image；Service experience；Revisit intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:119
  • 點閱點閱:23
主題氛圍的塑造是主題樂園成功的關鍵因素，透過主題情境、活動與遊憩設施塑造明確的主題氛圍，可提高對遊客的吸引力。而主題樂園營造歡樂的氣氛，提供一種體驗消費，服務體驗是影響遊客滿意與否的重要因素。本研究從主題明確性與服務體驗之角度瞭解如何形塑遊樂園之整體形象，並進一步探討對遊客重遊意願之影響。本研究採立意抽樣回收 583位至主題樂園遊玩遊客的有效問卷，採用結構方程模式進行分析。結果顯示，主題明確性確實是提高遊客對於主題樂園整體形象的重要因素，而過去卻忽略此一議題之探討。此外，服務體驗亦是建立整體形象之關鍵。由此可見，主題樂園主題明確性與服務體驗的建立是主題樂園經營管理者需重視的議題。而整體形象越佳的主題樂園，越能引發遊客的重遊意願。根據研究結果進行討論並提出未來研究建議。
Theme atmosphere is the key success factor of theme park. By through theming activities and recreational facilities to develop a consistent atmosphere, theme park can attract more visitors. Moreover, the entertainment atmosphere created by theme park forms a kind of experience consuming, which means service experience plays an important role on visitors’ revisit intention. This study attempts to start from theme clarity and service experience perspective to understand how to form an overall image of the theme park, which further investigates the revisit intention of the tourists. Based on 583 useful questionnaires, this study adopted SEM to analyses the data. The results show that theme clarity as the determinant of enhance overall image of the theme park, but it is neglected by previous study. In addition, service experience also benefit for creating overall image of the theme park. Taken together, the development of theme clarity and service experience is the main issue for theme park managers need to be concerned. Consequently, the overall image of the theme park leads to more revisit intention. Based on the research findings, implications and future research are provided.
期刊論文
1.Erdem, T.、Swait, J.(1998)。Brand equity as a signalling phenomenon。Journal of Consumer Psychology，7(2)，131-157。  new window
2.Grace, D.、O'Cass, A.(2004)。Examining service experience and post-consumption evaluations。Journal of Services Marketing，18(6)，450-461。  new window
3.Beardsworth, A.、Bryman, A.(1999)。Late modernity and the dynamics of quasification: The case of the themed restaurant。The Sociological Review，47(2)，228-257。  new window
4.Narayan, B.、Rajendran, C.、Sai, L. P.(2008)。Scales to measure and benchmark service quality in tourism industry: A second-order factor approach。Benchmarking: An International Journal，15(4)，469-493。  new window
5.Milman, A.(2001)。The Future of the Theme Park and Attraction Industry: A Management Perspective。Journal of Travel Research，40(2)，139-147。  new window
6.Rittichainuwat, B. N.、Qu, H.、Brown, T. J.(2001)。Thailand's Internation Travel Image。Cornell Hotel and Restaurant Administration Quarterly，42(2)，82-95。  new window
7.張淑青(2009)。目的地意象、滿意度與行為意圖的關係--目的地意象的區隔效果。臺灣管理學刊，9(1)，1-22。new window  延伸查詢new window
8.Dong, P.、Siu, N. Y. M.(2013)。Servicescape elements, customer predispositions and service experience: The case of theme park visitors。Tourism Management，36，541-551。  new window
9.Hu, H.、Jasper, C. R.(2006)。Social cues in the store environment and their impact on store image。International Journal of Retail and Distribution Management，34(1)，25-48。  new window
10.Hull, R. B.、Steward, W. P.、Yi, T. K.(1992)。Experience patterns: capturing the dynamics nature of a recreation experience。Journal of Leisure Research，24(3)，240-252。  new window
11.Lee, Y.、Dattilo, J.、Howard, D.(1994)。The complex and dynamic nature of leisure Experience。Journal of Leisure research，26(3)，195-211。  new window
12.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
13.楊文燦、吳佩芬(19970600)。主題園遊客對主題意象認知之研究--以六福村主題遊樂園為例。戶外遊憩研究，10(2)，67-92。new window  延伸查詢new window
14.Bloemer, J.、Ruyter, K. D.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing，32(5/6)，499-513。  new window
15.Vargo, Stephen L.、Lusch, Robert F.(2008)。Service-dominant logic: Continuing the evolution。Journal of the Academy of Marketing Science，36(1)，1-10。  new window
16.Zomerdijk, L. G.、Voss, C. A.(2010)。Service Design for Experience-Centric Services。Journal of Service Research，13(1)，67-82。  new window
17.Liu, Y.、Jang, S. S.(2009)。The effects of dining atmospherics: An extended Mehrabian--Russell model。International Journal of Hospitality Management，28(4)，494-503。  new window
18.Erdem, T.、Swait, J.(2004)。Brand credibility, brand consideration, and choice。Journal of Consumer Research，31(1)，191-209。  new window
19.Freling, T. H.、Crosno, J. L.、Henard, D. H.(2011)。Brand personality appeal: conceptualization and empirical validation。Journal of the Academy of Marketing Science，39(3)，392-406。  new window
20.Siu, N. Y. M.、Wan, P. Y. K.、Dong, P.(2012)。The impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao。International Journal of Hospitality Management，31(1)，236-246。  new window
21.Brunke, K. D.、Hunt, K. M.(2007)。Comparison of two approaches for the measurement of waterfowl hunter satisfaction。Human Dimensions of Wildlife，12(6)，443-457。  new window
22.Echtner, C. M.、Ritchie, J. B.(2003)。The meaning and measurement of destination image。Journal of Tourism Studies，14(1)，37-48。  new window
23.李介祿、Absher, James D.、Zinn, Harry C.、Graefe, Alan R.、Chick, Garry E.(20091200)。A Multi-Ethnic Comparison of Perceptions of Forest Recreation Service Quality。觀光休閒學報，15(3)，213-238。new window  new window
24.Muñoz, C.、Wood, N.、Solomon, M.(2006)。Real or blarney? A cross-cultural study of perceived authenticity in irish pubs。Journal of Consumer Behaviour，5(6)，222-234。  new window
25.Van Ittersum, L.、Pennings, J. M. E.、Wansink, B.、Van Trijp, H. C. M.(2007)。The validity of attribute-importance measurement: A review。Journal of Business Research，60(11)，1177-1190。  new window
26.Wong, K. K. F.、Cheung, W. Y.(1999)。Strategic theming in theme park marketing。Journal of Vocation Marketing，5(4)，319-332。  new window
27.Wood, N. T.、Muñoz, C. L.(2007)。No rules, just right' or is it? The role of themed restaurants as cultural ambassadors。Tourism and Hospitality Research，7(3/4)，242-255。  new window
28.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。new window  延伸查詢new window
29.Milman, A.、Pizam, A.(1995)。The Role of Awareness and Familiarity with a Destination: The Central Florida Case。Journal of Travel Research，33(3)，21-27。  new window
30.Bitner, Mary Jo、Faranda, William T.、Hubbert, Amy R.、Zeithaml, Valarie A.(1997)。Customer contributions and roles in service delivery。International Journal of Service Industry Management，8(3)，193-205。  new window
31.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
32.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
33.Ferguson, R. J.、Paulin, M.、Bergeron, J.(2010)。Customer sociability and the total service experience: Antecedents of positive word-of-mouth intentions。Journal of Service Management，21(1)，25-44。  new window
34.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
35.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management，17(3)，165-174。  new window
36.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
37.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
38.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
39.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
40.Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science，22(4)，328-339。  new window
41.Armstrong, Edward G.、Alhemoud, Abdulla M.(1996)。Image of tourism attractions in Kuwait。Journal of Travel Research，34(4)，76-80。  new window
42.Han, Heesup、Hsu, Li-Tzang Jane、Lee, Jin-Soo(2009)。Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process。International Journal of Hospitality Management，28(4)，519-528。  new window
43.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after purchase behaviour: inter-relationship。Tourism management，22(6)，607-616。  new window
44.Lam, Long W.、Chan, Ka Wai、Fong, Davis、Lo, Freda(2011)。Does the look matter? The impact of casino servicescape on gaming customer satisfaction, intention to revisit, and desire to stay。International Journal of Hospitality Management，30(3)，558-567。  new window
45.Sherman, Elaine、Mathur, Anil、Smith, Ruth Belk(1997)。Store environment and consumer purchase behavior: Mediating role of consumer emotions。Psychology and Marketing，14(4)，361-378。  new window
學位論文
1.Tu, R.(2004)。Beyond service quality and expectation: The critical impact of emotions and service experience on customer satisfaction(博士論文)。University of North Carolina at Chapel Hill。  new window
圖書
1.Fennell, D. A.(2002)。Ecotourism programmed planning。Wallingford, Oxon：CABI。  new window
2.Wylson, A.、Wylson, P.(1994)。Theme Park, Leisure Centers, Zoo and Aquaria。New York, NY：John Wiley and Sons。  new window
3.Smith, S.、Wheeler, J.(2002)。Managing the customer experience: Turning customers into advocates。Upper Saddle River, NJ：Financial Times/Prentice Hall。  new window
4.Beardsworth, Alan、Keil, Teresa(1997)。Sociology on the Menu: An Invitation to the Study of Food and Society。Routledge。  new window
5.Assael, Henry L.(1984)。Consumer Behavior and Marketing Action。Boston, MA：Kent。  new window
6.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
圖書論文
1.Gupta, S.、Vajic, M.(1999)。The contextual and dialectical nature of experiences。New service development。Thousand Oaks, CA：Sage。  new window
2.Otto, J. E.、Ritchie, J. R. B.(2000)。The service experience in tourism。Tourism management: Towards the new millennium。Oxford：Elsevier Science Ltd.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1278（臺灣：1273，外國：5） ／ 本年度總使用人次：1541412 ／ 訪客人次（自102年09月）：67342675
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上