While the public pays more and more attention to the talent cultivation of digital publication, this project expects to develop the performance assessment of expertise suitable for the digital content industry by realizing the standards regarding production competence of full-text eBooks in the digital content industry as the basis of producing eBooks, and helps cultivate professionals for the industry. Through the literature review and expert questionnaire review, the study developed the content of the web-based performance assessment by analyzed the required competence of eBooks production. The competences can be categorized into 9 items and 35 questions. This research will propose relevant suggestions for future talent training and as references to cultivation of producing eBooks in the digital content industry. And the research constructed a web based performance assessment system to survey the competence performances of eBook production of technical and vocational college students, the result shows that ”tool operation competence” gets the highest score, ”fonts setting competence” gets the lowest score.