:::

詳目顯示

回上一頁
題名:手眼vs.口耳:探索聽障者參與國外團體旅遊之價值意涵
書刊名:戶外遊憩研究
作者:彭西鄉和家慧 引用關係詹定宇 引用關係
作者(外文):Peng, Hsi-hsiangHo, Chia-hueiChan, Ding-yu
出版日期:2013
卷期:26:2
頁次:頁103-127
主題關鍵詞:聽障者旅遊國外團體旅遊顧客價值方法目的鏈理論階梯式訪談Hearing-impaired tourismOutbound group package tourConsumer valueMeans-end chain theoryMECLaddering interview
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:30
  • 點閱點閱:119
聽覺障礙者(簡稱聽障者)除了聽力受損,其他生理狀況與一般正常聽力者(簡稱聽人)無異,但其參與國外團體旅遊之價值需求有別於一般旅遊者。本研究以方法目的鏈(Means-End Chain, MEC)理論為基礎,由消費者價值的觀點對28位重度聽障者進行一對一階梯式深度訪談。藉由方法目的鏈之屬性、結果及價值層級,逐步導引聽障者探索旅遊的最終目的,並建立價值階層圖,以瞭解聽障者參與國外團體旅遊消費行為之整體連結特性。研究發現溝通翻譯為首要屬性,連結聽講清楚、瞭解文化、好玩及不會遺憾之結果,最終價值為愉快旅遊;與聽障者同行,因有其專有的溝通方式而能互相照顧,進而獲得安全感的高度價值。研究結果除提供旅行業者規劃聽障者旅遊行程之行銷策略外,期能提升聽障者之旅遊價值。
This study aimed to explore the consumer values of hearingimpaired persons as manifested during an outbound group package tour (GPT). Based on means-end chain (MEC) theory, we applied the laddering methodology to conduct in-depth one-to-one interviews with twenty-eight hearing-impaired individuals. Based on the interviews, we established an attribute-consequencevalue chain model and explored the ultimate consumer values of hearingimpaired people. The results showed that communication through translation is the primary attributes. Understanding comments, experiencing local culture, having fun, and lacking regrets are the consequences. Ultimately, the main value during the GPT is pleasurable travel. The findings can not only provide the tourism industry with useful information when planning hearing-impaired tours, but also enhance the consumer values of the hearing-impaired.
期刊論文
1.Mactavish, J. B.、McKay, K. J.、Iwasaki, Y.、Betteridge, D.(2007)。Family Caregivers of Individuals with Intellectual Disability: Perspectives on Life Quality and the Role of Vacations。Journal of Leisure Research,39(1),127-155。  new window
2.Bizjak, B、Knežević, M、Cvetrežnik,S(2011)。Attitude change towards guests with disabilities: reflections from tourism students。Annals of Tourism Research,38(3),842-857。  new window
3.Darcy, S.、Cameron, B.、Pegg, S.(2010)。Accessible tourism and sustainability: a discussion and case study。Journal of Sustainable Tourism,18(4),515-537。  new window
4.Barrena,R(2009)。Consumption frequency and degree of abstraction: a study using the laddering technique on beef consumers。Food Quality and Preference,20(2),144-155。  new window
5.Bengisu, M.、Balta, S.(2011)。Employment of the workforce with disabilities in the hospitality industry。Journal of Sustainable Tourism,19(1),35-57。  new window
6.Burns, R.C、Graefe, A.R。Constraints to outdoor recreation: Exploring the effects of disabilities on perceptions and participation。Journal of Leisure Research,39(1),156-181。  new window
7.Chang, R. C. Y(2011)。Attributes that influence the evaluation of travel dining experience: when east meets west。Tourism Management,32(2),307-316。  new window
8.Darcy, S.(2010)。Inherent complexity: Disability, accessible tourism and accommodation information preferences。Tourism Management,31(6),816-826。  new window
9.Daruwalla, P.、Darcy, S.(2005)。Personal and societal attitudes to disability。Annals of Tourism Research,32(3),549-570。  new window
10.Lee, B. K、Agarwal, S、Kim, H. J(2012)。Influences of travel constraints on the people with disabilities’ intention to travel: An application of Seligman’s helplessness theory。Tourism Management,33(3),569-579。  new window
11.Lee, Y. L.、Sparks, B.(2007)。Appraising tourism and hospitality service failure events: A Chinese perspective。Journal of Hospitality and Tourism Research,31(4),504-529。  new window
12.McBoyle, G.、McBoyle, E.(2008)。Distillery marketing and the visitor experience: A case study of Scottish malt whisky distilleries。International Journal of Tourism Research,10(1),71-80。  new window
13.Ozturk, Y、Yayli, A、Yesiltas, M(2008)。Is the Turkish tourism industry ready for a disabled customer’s market? The view of hotel and travel agency managers。Tourism Management,29(2),382-389。  new window
14.Poria, Y、Reichel, A、Brandt, Y(2010)。Dimensions of hotel experience of people with disabilities: An exploratory study。International Journal of Contemporary Hospitality Management,23(5),571-591。  new window
15.Shi, Y.(2006)。The accessibility of Queensland visitor information centres’ websites。Tourism Management,27(5),829-841。  new window
16.Shi, L、Cole, S(2012)。Understanding leisure travel motivations of travelers with acquired mobility impairments。Tourism Management,33(1),228-231。  new window
17.Small, J、Darcy, S(2012)。The embodied tourist experiences of people with vision impairment: Management implications beyond the visual gaze。Tourism Management,33(4),941-950。  new window
18.Smith, R. W.(1987)。Leisure of disabled tourist: barriers to travel。Annals of Tourism Research,14(3),376-389。  new window
19.Sorenson, D、Henchion, M(2011)。pressure processing: A means-end chain application to the chilled ready meals category.。Food Quality and Preference,22(3),271-280.。  new window
20.Tantawy, A、Kim, W. G(2004)。Evaluation of hotels to accommodate disabled visitors。Journal of Quality Assurance in Hospitality & Tourism,5(1),91-101。  new window
21.Watkins, L. J(2011)。Japanese tourism values: A means-end investigation。Journal of Travel Research,50(6),654-668。  new window
22.Williams, R、Rattray, R(2006)。Meeting the on-line needs of disabled tourists: An assessment of UK-based hotel websites。International Journal of Tourism Research,8(1),59-73。  new window
23.Yau, M. K. S、McKercher, B(2004)。Traveling with a disability more than an access issue。Annals of Tourism Research,31(4),946-960。  new window
24.詹定宇、彭西鄉(20100400)。蜜月旅行價值內涵之研究:方法目的鏈之應用。戶外遊憩研究,23(1),1-25。new window  延伸查詢new window
25.Klenosky, D. B.、Gengler, C. E.、Mulvey, M. S.(1993)。Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach。Journal of Leisure Research,25(4),362-379。  new window
26.Gutman, Jonathan(1991)。Exploring the Nature of Linkages between Consequences and Values。Journal of Business Research,22(2),143-148。  new window
27.Sparks, B.、Bradley, G.、Jennings, G.(2011)。Consumer value and self-image congruency at different stages of timeshare ownership。Tourism Management,32(5),1176-1185。  new window
28.Kaciak, E.、Cullen, C. W.、Sagan, A.(2010)。The quality of ladders generated by abbreviated hard laddering。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),159-166。  new window
29.López-Mosquera, N.、Sánchez, M.(2011)。The influence of personal values in the economic-use valuation of peri-urban green spaces: An application of the means-end chain theory。Tourism Management,32(4),875-889。  new window
30.Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management,27(3),437-452。  new window
31.McIntosh, A. J.、Thyne, M. A.(2005)。Understanding tourist behavior using means-end chain theory。Annals of Tourism Research,32(1),259-262。  new window
32.Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。  new window
33.Daniels, M. J.、Drogin Rodgers, E. B.、Wiggins, B. P.(2005)。"Travel Tales": an interpretive analysis of constraints and negotiations to pleasure travel as experienced by persons with physical disabilities。Tourism Management,26(6),919-930。  new window
34.Wong, S.、Lau, E.(2001)。Understanding the behavior of Hong Kong Chinese tourists on group tour packages。Journal of Travel Research,40(1),57-67。  new window
35.McKercher, Bob、Packer, Tanya、Yau, Matthew K.、Lam, Patrick(2003)。Travel Agents As Facilitators or Inhibitors of Travel: Perceptions of People with Disabilities。Tourism Management,24(4),465-474。  new window
36.Reynolds, Thomas J.、Gutman, Jonathan(1988)。Laddering Theory, Method, Analysis, and Interpretation。Journal of Advertising Research,28(1),11-31。  new window
37.Kang, M.、Gretzel, U.(2012)。Effects of podcast tours on tourist experiences in a national park。Tourism Management,33(2),440-455。  new window
38.Holbrook, Morris B.(1996)。Customer Value: A Framework for Analysis and Research。Advances in Consumer Research,23(1),138-142。  new window
39.Jang, SooCheong、Wu, Chi-Mei Emily(2006)。Seniors' Travel Motivation and the Influential Factors: An Examination of Taiwanese Seniors。Tourism Management,27(2),306-316。  new window
40.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management,31(1),29-35。  new window
41.Ray, N. M.、Ryder, M. E.(2003)。"Ebilities" Tourism: An Exploratory Discussion of the Travel Needs and Motivations of the Mobility-disabled。Tourism Management,24(1),57-72。  new window
42.嚴秀茹、李有仁、蕭丞傑、李國書(20060100)。顧客關係利益之階層探析:方法目的鏈之應用。管理評論,25(1),95-119。new window  延伸查詢new window
43.Ruddell, J.、Shinew, K.(2006)。The Socialization Process for Women with Physical Disabilities: The Impact of Agents and Agencies in the Introduction to an Elite Sport。Journal of Leisure Research,38(3),421-444。  new window
44.Shaw, G.、Coles, T.(2004)。Disability, Holiday Making and the Tourism Industry in the UK: A Preliminary Survey。Tourism Management,25(3),397-403。  new window
45.Mort, G. S.、Rose, T.(2004)。The Effect of Product Type on Value Linkages in the Means-End Chain: Implications for Theory and Method。Journal of Consumer Behavior,3(3),221-234。  new window
46.Nunkoo, R.、Ramkissoon, H.(2009)。Applying the Means-End Chain Theory and the Laddering Technique to the Study of Host Attitudes to Tourism。Journal of Sustainable Tourism,17(3),337-355。  new window
其他
1.內政部社會司(2012)。身心障礙者人數--障礙、縣市及年齡別,http://sowf.moi.gov.tw/stat/month/list.htm。  延伸查詢new window
2.內政部身心障礙服務入口網(2012)。身心障礙等級,http://dpws.moi.gov.tw/commonch/home.jsp?menudata=null&contlink=ap/idfbook_vi ew.j sp&da t a s e rno=200810290002&ms e rno=200805260011&s e rno=200805260018, 2013/01/25。  new window
3.Ministry of the Interiorof Taiwan of Disability Services Portal(2012)。Disabilitysegment level,http://dpws.moi.gov.tw/commonch/home.jsp?menudata=null&contlink=ap/idfbook_view.jsp& dataserno=200810290002&mserno=200805260011&serno=200805260018, 20130125。  new window
4.中華民國聽障人協會(2012)。與聽障者相處方式,http://www.cnad.org.tw/ap/news_list.aspx?bid=25, 2013/01/25。  延伸查詢new window
5.Chinese National Association of the Deaf. R. O. C.(2012)。Get along with the hearing impaired,http://www.cnad.org.tw/ap/news_list.aspx?bid=25, 2013/01/25。  new window
6.交通部觀光局(2012)。2011年歷年國人出國按性別統計,http://admin.taiwan.net.tw/statistics/year.aspx?no=134Tourism Bureau of Taiwan. (2012). 2011 Civilian tourism survey report, Retrieved January 25, 2013, from http://admin.taiwan.net.tw/statistics/year.aspx?no=134, 2013/01/25。  new window
7.全國法規資料庫(2012)。內政部身心障礙者權益保障事項運作及權益受損協調處理辦法,http://dpws.moi.gov.tw/commonch/home.jsp?menudata=DisbMenu&contlink=ap/law_view.jsp&dataserno=201012310008&mserno=200805220007&serno=200805220110, 2013/01/25。  延伸查詢new window
8.Laws and Regulations Database of Taiwan(2012)。Interior disability rights protectionmatters operation and damage to the interests coordinated approach,http://dpws.moi.gov.tw/commonch/home.jsp?menudata=DisbMenu&contlink=ap/law_view.jsp&dataserno=201012310008&mserno=200805220007&serno=200805220110, 20130125。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE