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題名：旅遊與美食部落格使用者參與意圖之研究
書刊名：臺灣企業績效學刊
作者：陳建文／駱達彪 引用關係／王文欣
作者(外文)：Chen, Chien-wen／Lock, D. B.／Wan, Wen-hsin
出版日期：2011
卷期：5:1
頁次：頁41-59
主題關鍵詞：部落格；系統品質；資訊品質；主觀規範；科技接受模型；Blog；System quality；Information quality；Subjective norm；Technology acceptance model
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:24
隨著資訊科技的發展與進步，使用網路社群人口的比率也逐年增加，使得企業經營者也開始重視部落格帶來的風潮。由於網際網路的便利性，使得使用者可以在網路上輕易的取得所需資訊，部落格版主與部落格提供者若沒有提供良好的使用環境，持續強化使用者使用的認知，部落格使用者很快就會流失。本研究以科技接受行為的觀點來探討使用者參與部落格的意圖，並加入資訊品質與系統品質兩個外部變數，嘗試了解對使用者認知的影響；此外，由於部落格使用者會受到好友影響而去使用部落格，因此本研究將主觀規範納入研究模型，一併來探討影響部落格使用者意圖的因素。本研究以閱讀過美食或旅遊類部落格的使用者為對象，探討部落格平台特性與使用者意圖間的關係；經由研究結果顯示：主觀規範對使用者之使用意圖有顯著影響；部落格的資訊品質及系統品質，可藉由影響使用者對部落格的認知，間接影響使用者的態度與使用意圖。
With the development of information technology, the numbers of virtual community users have dramatically increased. This leads entrepreneurs to pay close attention to what is current in blogs. To fully harness the power of the Internet, the bloggers and blog providers need to provide good-quality user environment to motivate people to participate in blog activities. This study incorporates information and system quality with technology acceptance model to investigate blog user intention. Moreover, since the subject norm has shown to possess effects for individuals, we integrate it into our study to resolve the influential factors of blog user intention. This study takes as research subjects users of tourism blogs, and discusses the relationship between the characteristics of blogs and user intention. The result appears that subjective norm affects user intentions significantly; information quality and system quality affect user cognition. Also affected are user attitudes, albeit in an indirect way.
期刊論文
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其他
1.創市際市場研究顧問(200711)。部落格編輯與瀏覽偏好，http://www.insightxplorer.com/specialtopic/self_blog200711.html， 20110312。  延伸查詢new window
2.數位時代雙週刊(20060425)。部落客旅行團。  延伸查詢new window
3.創市際市場研究顧問(20050428)。台灣部落格觀察，http://www.insightxplorer.com/news/news_04_28_05.html。  延伸查詢new window
4.數位文化誌(2007)。部落格10年每秒1.4則網誌上線，http://mag.udn.com/mag/dc/storypage.jsp?f_MAIN_ID=2&f_SUB_ID=6&f_ART_ID=63463。  new window
5.蕃薯藤。2005年台灣網路調查，http://survey.yam.com/survey2005/index2.html。  延伸查詢new window
6.創市際市場研究顧問(20051031)。「部落格使用意見調查」研究報告（二），http://www.insightxplorer.com/specialtopic/blog_1031_05.html， 2012/03/12。  延伸查詢new window
圖書論文
1.Ajzen, I.(1985)。From intentions to actins: A theory of planned behavior。Action-control: From cognition to behavior。Springer-Verlag。  new window
 
 
 
 
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