| 期刊論文1. | Gandal, N.(1994)。Hedonic Price Indexes for Spreadsheets and an Empirical Test of Network Externalities。RAND Journal of Economics,25(1),160-170。 | 2. | Ehrlich, Susan F.(1987)。Strategies for Encouraging Successful Adoption of Office Communication Systems。ACM Transactions on Office Information Systems,5(4),340-357。 | 3. | Choi, Jay P.(1994)。Network Externality, Compatibility Choice, and Planned Obsolescence。Journal of Industrial Economics,42(2),167-182。 | 4. | Malhotra, Y.、Galletta, D. F.(2004)。Building Systems That Users Want to Use。Communications of the ACM,47(12),89-94。 | 5. | Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing On-line Consumers: An Extended Technology Perspective。Information and Management,39(8),705-719。 | 6. | Schilling, Melissa A.(2002)。Technology Success and Failure in Winner-Take-All Markets: The Impact of Learning Orientation, Timing, and Network Externalities。Academy of Management Journal,45(2),387-398。 | 7. | Cheong, J. H.、Park, M.-C.(2005)。Mobile Internet Acceptance in Korea。Internet Research,15(2),125-140。 | 8. | Shen, Chung-Chi、Chiou, Jyh-Shen(2009)。The Effect of Community Identification on Attitude and Intention toward a Blogging Community。Internet Research,19(4),393-407。 | 9. | Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。 | 10. | Strader, Troy J.、Ramaswami, Sridhar N.、Houle, Philip A.(2007)。Perceived Network Externalities and Communication Technology Acceptance。European Journal of Information Systems,16(1),54-65。 | 11. | Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly,29(1),87-111。 | 12. | Oliver, Pamela E.、Marwell, Gerald、Teixeira, Ruy(1985)。A theory of the critical mass: Interdependence, group heterogeneity, and the production of collective action。American Journal of Sociology,91(3),522-556。 | 13. | Barua, A.、Kriebel, C. H.、Mukhopadhyay, T.(1995)。Information Technologies and Business Value: An Analytical and Empirical Investigation。Information Systems Research,6(1),3-23。 | 14. | Smith, J. Brock(1997)。Selling Alliances: Issues and Insights。Industrial Marketing Management,26(2),149-161。 | 15. | Barnett, L. A.(1990)。Playfulness: Definition, design, and measurement。Play & Culture,3,319-336。 | 16. | Katz, M. L.、Shapiro, C.(1986)。Technology adoption in the presence of network externalities。Journal of Political Economy,94(4),822-841。 | 17. | Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。 | 18. | Markus, M. Lynne(1987)。Toward a "Critical Mass" Theory of Interactive Media Universal Access, Interdependence and Diffusion。Communication Research,14(5),491-511。 | 19. | Farrell, Joseph、Saloner, Garth(1985)。Standardization, Compatibility, and Innovation。Rand Journal of Economics,16(1),70-83。 | 20. | Taylor, S.、Todd, P. A.(1995)。Assessing IT usage: The role of prior experience。Management Information Systems Quarterly,19(4),561-570。 | 21. | Adams, Dennis A.、Nelson, R. Ryan、Todd, Peter A.(1992)。Perceived usefulness, ease of use, and usage of information technology: A replication。MIS Quarterly,16(2),227-247。 | 22. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。 | 23. | Kankanhalli, Atreyi、Tan, Bernard C.-Y.、Wei, Kwok-Kee(2005)。Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation。MIS Quarterly,29(1),113-143。 | 24. | Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly,29(1),35-57。 | 25. | Chin, Wynne W.、Todd, Peter A.(1995)。On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution。MIS Quarterly,19(2),237-246。 | 26. | Westland, J. Christopher(2010)。Critical Mass and Willingness to Pay for Social Networks。Electronic Commerce Research and Applications,9(1),6-19。 | 27. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 28. | Markus, M. Lynne(1994)。Electronic Mail as the Medium of Managerial Choice。Organization Science,5(4),502-527。 | 29. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 30. | Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology,26(6),507-516。 | 31. | Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems,9(2),91-103。 | 32. | Van Slyke, C.、Ilie, V.、Lou, H.、Stafford, T.(2007)。Perceived critical mass and the adoption of a communication technology。European Journal of Information Systems,16(3),270-283。 | 33. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 | 34. | Sledgianowski, D.、Kulviwat, S.(2009)。Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context。Journal of Computer Information Systems,49(4),74-83。 | 35. | Grudin, Jonathan(1994)。Groupware and Social Dynamics: Eight Challenges for Developers。Communications of the ACM,37(1),92-105。 | 36. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。 | 37. | Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。 | 38. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。 | 39. | Ajzen, Icek、Fishbein, Martin(1977)。Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research。Psychological Bulletin,84(5),888-918。 | 40. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 | 41. | Lin, C. P.、Bhattacherjee, A.(2008)。Elucidating individual intention to use interactive information technologies: The role of network externalities。International Journal of Electronic Commerce,13(1),85-108。 | 42. | Shumaker, A. S.、Brownell, A.(1984)。Toward a theory of social support: Closing conceptual gaps。Journal of Social Issues,40(4),11-36。 | 會議論文1. | Markus, M. Lynne、Connolly, Terry(1990)。Why CSCW Applications Fail: Problems in the Adoption of Interdependent Work Tools。1990 ACM CSCW。Los Angeles, California。371-380。 | 2. | Phuangthong, Dulyalak、Malisawan, Settapong(2005)。A Study of Behavioral Intention for 3G Mobile Internet Technology: Preliminary Research on Mobile Learning。The Second International Conference on eLearning for Knowledge-Based Society,(會議日期: 2005/08/04-08/07)。Bangkok。(17)1-(17)7。 | 圖書1. | Shy, O.(1996)。Industrial Organization。Cambridge, Massachusetts:The MIT press。 | 2. | Maciag, G.A.(200012)。Web Portals Usher in, Drive Away Business。National Underwriter Property and Casualty-Risk and Benefits Management。 | 3. | Strauss, Judy、Frost, Raymond(2009)。E-Marketing。Upper Saddle River, NJ:Pearson。 | 4. | Pahnila、Seppo(2006)。Assessing the Usage of Personalized Web Information Systems。Faculty of Science, Department of Information Processing Science, University of Oulu。 | 5. | Oliver, R. L.(1997)。Satisfaction: A Behavioral Perspective on the Consume。Boston:Irwin:McGrew-Hill。 | 6. | Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY:Simon & Schuster。 | 7. | Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA:BMDP Statistical Software。 | 8. | Davenport, Thomas H.、Prusak, Laurence(1998)。Working Knowledge: How Organizations Manage What They Know。Harvard Business School Press。 | 其他1. | (2005)。85% of college students use Facebook,http://www.twchcrunch.eom/2005/09/07/85-of-college-studnets-use-facebook, 2011/08/04。 | 2. | (2010)。2010年台灣100大網站揭曉!Facebook首度入榜險奪冠軍,http://www.bnext.com.tw/focus/view/cid/103/id/14057, 2011/08/04。 | 3. | (2003)。Facebook Reports First Quarter 2013 Results,http://investor.fb.com/releasedetail.cfm?ReleaseID=761090, 2013/06/15。 | 4. | 創市際市場研究顧問公司(2009)。開心農場是最多台灣網友使用的Facebook應用程式,http://www.insightxplorer.com/news/news_09_17_09.html, 2011/08/04。 延伸查詢 | 5. | (2010)。臉書進攻E-mail市場,您的決定是?,http://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=1250, accessed on August 4, 2011。 | |