本文嘗試從發展文化創意產業的重要性，指出博物館應當積極採用文化創意產業的策略。本文同時強調博物館的文化創意產業，兼具提升文化教育與充實文化產業兩方面的功能，因此所有博物館都應加以重視。同時，由於文化創意產業是活化民生，提振國際競爭力的經營趨勢，所以成為各國產、官、學三方面的共識。本文從實際的例子出發，討論以歷史文化與以流行文化為主題的特展，出現了民眾在參訪程度上的明顯落差。面對這個差別，博物館除了應當接受商業化的經營策略之外，更應當發揚創意，培養商品產業化的能力。另外，在說明創造力的過程中，本文先強調「在地全球化」的概念。然後進一步從活化與創新文化傳統的觀點，提出「相互汲取養分」、「文化創新能力」，以及「創意城市」三個觀念說明，結合在地文化與發揮創意之間的關係。本文最後提出結論，認為博物館應當針對發展文化創意產業，提出因應時代需求、文化訴求以及商業要求的三項策略，作為提升展覽品質、發揚文化實力以及厚植國家經濟軟實力的基礎。

This essay tries to point out the importance of the development of museum cultural creative industry and suggests that museum should actively engage in the practice of this development. it also calls museum's attention to the functions of the cultural creative industry which can both elevate the cultural education and enrich the content of cultural industry. The tendency of cultural creative industry activates people's life and boosts the international competition ability of the country, and it turns out to be the commitment of the industry, government and academy. Starting with a case study, we discuss the apparent difference of the number of visitors between the historic exhibition and the popular-culture exhibition. According to such a huge number difference, museum must not only accept the commercialized strategy but also carry the creativity forward and foster the capability of industrialization commodity. Besides, in the process of clarifying the creative originality, we emphasize first the concept of“loglobalization＂. Then further from the active tradition and the creative culture point of view, we propose the ideas of“cross-fertilization＂,“creative capacity of culture＂and“creative city＂so as to revive the local culture and bring the creativity into full play. in conclusion, we deem that the museum should focus on the development of the cultural creative industry and suggest strategies of the need of time, of the claim of culture and of the demand of commerce in order to lift the quality of exhibition, exalt the culture strength and deepen the foundation of the national economic soft strength.