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題名:鬼滅之刃文創商品行銷策略、涉入程度、與購買意願間關係之研究
書刊名:政策與人力管理
作者:王訪嘉
作者(外文):Wang, Fang-chia
出版日期:2021
卷期:12:2
頁次:頁29-60
主題關鍵詞:行銷策略涉入程度購買意願文創鬼滅之刃Marketing strategyInvolvementPurchase intentionCultural creativeKimetsu no YaibaDemon Slayer
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:113
  • 點閱點閱:3
期刊論文
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21.釋知賢、邱聖真(20111200)。行銷組合策略與品牌聯想對購買意願之影響關係--以傢俱業為例。經營管理論叢,7(2),1-12。new window  延伸查詢new window
22.Harrigan, P.、Evers, U.、Miles, M. P.、Daly, T.(2018)。Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent。Journal of Business Research,88,388-396。  new window
23.Peng, Lifang、Zhang, Weiguo、Wang, Xiaorong、Liang, Shuyi(2019)。Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement。Information & Management,56(2),317-328。  new window
24.Wu, Y. L.、Li, E. Y.(2018)。Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective。Internet Research,28(1),74-104。  new window
25.楊文廣、楊舒婷、楊欽城(20160900)。以理性行為理論探討Line貼圖購買意圖之研究。運動休閒管理學報,13(3),94-106。new window  延伸查詢new window
26.朱永蕙(20160900)。文創商品故事行銷與產品涉入對購買意願之影響。休閒事業研究,14(3),73-89。new window  延伸查詢new window
27.Angelini, F.、Castellani, M.(2019)。Cultural and Economic Value: a Critical Review。Journal of Cultural Economics,43(2),173-188。  new window
28.Arnould, E. J.、Cayla, J.(2015)。Consumer Fetish: Commercial Ethnography and the Sovereign Consumer。Organization Studies,36(10),1361-1386。  new window
29.Arora, R.(1982)。Validation of an SOR Model for Situation, Enduring, and Response Components of involvement。Journal of Marketing Research,19(4),505-516。  new window
30.Arslanagic-Kalajdzic, M.、Kadic-Maglajlic, S.、Miocevic, D.(2020)。The Power of Emotional Value: Moderating Customer Orientation Effect in Professional Business Services Relationships。Industrial Marketing Management,88,12-21。  new window
31.Cakir, M. P.、Çakar, T.、Girisken, Y.、Yurdakul, D.(2018)。An Investigation of the Neural Correlates of Purchase Behavior through fNIRS。European Journal of Marketing,52(1/2),224-243。  new window
32.Dekker, E.(2015)。Two Approaches to Study the Value of Art and Culture, and the Emergence of a Third。Journal of Cultural Economics,39(4),309-326。  new window
33.Foroudi, P.、Jin, Z.、Gupta, S.、Foroudi, M. M.、Kitchen, P. J.(2018)。Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention。Journal of Business Research,89,462-474。  new window
34.González-Mansilla, Ó.、Berenguer-Contri, G.、Serra-Cantallops, A.(2019)。The Impact of Value Co-creation on Hotel Brand Equity and Customer Satisfaction。Tourism Management,75,51-65。  new window
35.Gupta, S.、Gallear, D.、Rudd, J.、Foroudi, P.(2020)。The Impact of Brand Value on Brand Competitiveness。Journal of Business Research,112,210-222。  new window
36.Hollebeek, L. D.、Macky, K.(2019)。Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications。Journal of Interactive Marketing,45,27-41。  new window
37.Jin, X.、Xiang, Y.、Weber, K.、Liu, Y.(2019)。Motivation and Involvement in Adventure Tourism Activities: A Chinese Tourists' Perspective。Asia Pacific Journal of Tourism Research,24(11),1066-1078。  new window
38.Khare, A.、Sadachar, A.、Manchiraju, S.(2020)。Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market。Journal of International Consumer Marketing,32(3),228-242。  new window
39.Otto, A. S.、Szymanski, D. M.、Varadarajan, R.(2020)。Customer Satisfaction and Firm Performance: Insights from Over a Quarter Century of Empirical Research。Journal of the Academy of Marketing Science,48(3),543-564。  new window
40.Roggeveen, A. L.、Grewal, D.、Schweiger, E. B.(2020)。The DAST Framework for Retail Atmospherics: The Impact of In-and Out-of-store Retail Journey Touchpoints on the Customer Experience。Journal of Retailing,96(1),128-137。  new window
41.Sun, T.、Horn, M.、Merritt, D.(2004)。Values and Lifestyles of Individualists and Collectivists: A Study on Chinese, Japanese, British and US Consumers。Journal of Consumer Marketing,21(5),318-331。  new window
42.Trivedi, R.、Teichert, T.、Hardeck, D.(2019)。Effectiveness of Pull-based Print Advertising with QR Codes: Role of Consumer Involvement and Advertisement Appeal。European Journal of Marketing,54(1),145-167。  new window
43.Wu, T. J.、Xu, T.、Li, L. Q.、Yuan, K. S.(2020)。"Touching with Heart, Reasoning by Truth"! The Impact of Brand Cues on Mini-film Advertising Effect。International Journal of Advertising,39(8),1322-1350。  new window
44.Zhang, G.、Chen, X.、Law, R.、Zhang, M.(2020)。Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention。Sustainability,12(21),91-99。  new window
45.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
會議論文
1.葉永青、陳悅琴(2007)。中小企業之產品創新、行銷策略與市場導向間關係對經營策略影響探討--以臺灣手工具鋸子產業之龍頭:KW公司為例。第八屆管理學領域學術研討會,23-41。  延伸查詢new window
學位論文
1.黃婷淇(2006)。文化轉化產品之設計發展模式--以海安路街道家具設計為例(碩士論文)。國立成功大學。  延伸查詢new window
2.李金旆(2008)。行銷策略與商品大眾化--以康儷SOD-Like為例(碩士論文)。國立中山大學。  延伸查詢new window
3.李嘉峰(2008)。以行銷觀點剖析醫師癌症用藥行為之研究(碩士論文)。義守大學。  延伸查詢new window
4.陳鈺期(2021)。網路迷因、從眾行為對購買意願關係之研究--以《鬼滅之刃》電影為例(碩士論文)。崑山科技大學。  延伸查詢new window
5.薛予柔(2009)。國內新興文創品牌之品牌行銷策略探討(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。  new window
2.蕭富峰(1991)。廣告行銷讀本。台北市:遠流。  延伸查詢new window
3.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1968)。Consumer Behavior。New York:Holt, Rinehart and Winston。  new window
4.Kotler, P.、Armstrong, G.(2010)。Principles of marketing。New Jersey:Pearson Prentice Hall。  new window
5.廖世璋(20110000)。文化創意產業。臺北市:巨流。new window  延伸查詢new window
6.Kotler, Philip(2003)。Marketing Management。Prentice-Hall。  new window
7.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH:South-Western Thomson Learning。  new window
 
 
 
 
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