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題名:跨層次組織價值鏈關係治理--以智慧型手機及運動鞋產業為例
書刊名:產業與管理論壇
作者:張建利林玉娟 引用關係陳世哲 引用關係
作者(外文):Chang, Jang-liLin, Yu-chuanChen, Shyh-jer
出版日期:2014
卷期:16:2
頁次:頁44+46-65
主題關鍵詞:智慧型手機業跨層次組織價值鏈關係運動鞋產業價值鏈關係治理競爭與合作關係Smart phone industryValue chain relationships in cross-level organizationsSport shoemaking industryValue chain relationship governanceCompetitive and cooperative relationship
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1
  • 點閱點閱:49
傳統組織價值鏈研究主要偏重在「組件商-製造商-品牌商」三者上、下游之間的二元、靜態與單向互動關係。然而,本文運用個案研究法並訪問14位智慧型手機及運動鞋產業專家,分別從「組件商」、「製造商」及「品牌商」的不同觀點與角度來觀察,結果發現:(1)當製造商無法滿足品牌商與組件商生存所需的關鍵資源時,品牌商與組件商會跨過製造商直接建立事業關係,因此,在傳統的垂直價值鏈治理關係之下,還同時存在另一種「品牌商-組件商」間跨層次組織價值鏈關係;(2)三者彼此之間形成網絡式組織價值鏈的關係治理;(3)當跨層次組織價值鏈發生時,製造商將與品牌商或組件商形成動態競爭與合作關係;(4)製造商會有更積極的作為,以擴展在生產價值鏈的價值及減少品牌商與組件商直接建立跨層次的組織價值鏈關係。本文所發現的組織間多元、動態與雙向之互動關係,可補充過去研究缺口之不足。
Traditional organizational value-chain relationship research focuses on the dyadic, static and unidirectional organizational relationship among upstream component suppliers, manufacturers and downstream brands. In this study, however, with case study, interviewing 14 experts who are familiar with smart phone industry and sport shoemaking industry, and respectively observing from the different viewpoints of the above three kinds of firms, we find: 1. when manufacturers cannot satisfy the other two€ needs for key resources, upstream component suppliers and downstream brands will build direct business relationship. Therefore, besides traditional vertical value-chain relationship, some cross-level organizational relationship exists between brands and component suppliers. 2. the value-chain relationship governance type would be the network model among the component suppliers, manufacturers and brands. 3. when cross-level value-chain happens, dynamic competitive and cooperative relationship will appear between manufacturers and brands or component supplies. 4.manufacturers will work harder to expand their value in value-chain and suppress the direct cross-level value-chain between brands and component suppliers. The findings of this study that the cross-level interact and organizational value-chain relation are characterized as triadic, dynamical competitive and multi-directional intent fill the research gap of traditional organizational value-chain relationship governance.
期刊論文
1.李郁怡、羅玳珊(2013)。擁抱供應鏈跨階管理。哈佛商業評論,80,138-141。  延伸查詢new window
2.Choi, T.、Linton, T.(2011)。Don't let your supply chain control your business。Harvard Business Review,89(12),112-117。  new window
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學位論文
1.連書賢(2004)。運動鞋產業垂直分工之起源(碩士論文)。國立中央大學。  延伸查詢new window
2.張雯然(2012)。供應鏈中的跨階管理:以焦點廠商、一階供應商、二階供應商的三方關係為例(博士論文)。國立政治大學。new window  延伸查詢new window
3.黃家渝(2012)。以理性行為理論探討大賣場自有品牌的再購行為(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.黃思明、張文愷、陳豐盟(2012)。大王菜舖子:志業或是商業?。台北:光華管理策進基金會。  延伸查詢new window
2.黃思明、黃蘭茵(2012)。永豐餘生技:有機食材的安心宣言。台北:光華管理策進基金會。  延伸查詢new window
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4.Iacobucci, D.(1996)。Networks in marketing。Thousand Oaks, CA:Sage。  new window
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8.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.黃俊超(2013)。越南設鞋「走」垣途,鞋廠雨露均沾:豐泰、百和營運看俏,http://www.investor.com.tw/onlineNews/freeColArticle.asp? articleNo=2107。  延伸查詢new window
2.楊又肇(2013)。全球智慧手機年成長52.3% 三星仍為龍頭,http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=468301。  延伸查詢new window
3.楊仁杰(2011)。蘋果為顯示器產業創新需求牽動廠商及技術陣營版圖,http:// www.digitimes.com.tw/tw/rpt/rpt_slideshow5.asp? cnlid=3&v=20111006-532&n=l。  延伸查詢new window
4.葉代芝(2009)。Android手機俏:台中華電發表自有品牌,http://www.epochtimes.com/b5/9/11/18/n2726709.htm。  延伸查詢new window
5.鄭彙翰(2010)。台灣大推自有品牌手機:會以Android為主,http://www.epochtimes. com/b5/9/ll/18/n2726709.htm。  延伸查詢new window
6.Keizer, G.(2013)。Teardowns reveal Apple's customary high margins for both iPhone 5S and 5C,http://dsc1.weebly.com/9679-34315265242485930219-5-2516327231-iphone-5s-5c-36090244562282365281.html。  new window
7.Olson, P.(2013)。Samsung's beefed-up Galaxy S4 display drives bill of material up to 6,http://www.forbeschina.com/review/201303/0024449_en.shtml。  new window
 
 
 
 
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