綠色廣告訴求、自我參照、綠色品牌態度、綠色購買意願及消費者生態環境承諾程度之研究_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	綠色廣告訴求、自我參照、綠色品牌態度、綠色購買意願及消費者生態環境承諾程度之研究
書刊名：	管理學報
作者：	蔡進發／蕭至惠
作者(外文)：	Tsai, Chin-fa／Hsiao, Chih-hui
出版日期：	2015
卷期：	32:1
頁次：	頁85-108
主題關鍵詞：	綠色廣告訴求；自我參照；綠色品牌態度；消費者生態環境承諾程度；綠色購買意願；Green advertising appeals；Self-reference；Green brand attitude；Consumers' ecological commitment；Green buying intentions
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:7 共同引用:49 點閱:312

本文發放202份問卷，採取2×3受試者間實驗設計檢驗假設。結果顯示：（1）感性廣告訴求會使消費者具有較佳的綠色品牌態度；（2）感性廣告訴求比理性廣告訴求更能透過綠色品牌態度為中介，進而影響消費者的綠色購買意願；（3）有使用自我參照之廣告將讓消費者有著較佳的綠色品牌態度；（4）當理性廣告搭配自我參照分析型以及感性廣告搭配自我參照敘事型時，會導致較佳的綠色品牌態度；（5）當消費者的生態環境承諾程度低時，感性廣告會比理性廣告獲致較佳的綠色品牌態度；反之，當消費者的生態環境承諾程度高時，感性廣告或理性廣告在綠色品牌態度的影響上，並無顯著差異。（6）綠色品牌態度與消費者的生態環境承諾程度分別正向影響綠色購買意願；（7）消費者的生態環境承諾程度正向影響綠色品牌態度；（8）綠色品牌態度對綠色購買意願的影響不受消費者的生態環境承諾程度干擾。

以文找文

202 participants are recruited in this study. This study adopts 2×3 between-subjects experimental design to test the proposed hypotheses. This results show that (1) Compared to rational advertising appeals, emotional advertising appeals lead to higher green brand attitude. (2) Compared to rational advertising appeals, emotional advertising appeals have more mediated effect on the relationship between purchase intention of green products and green brand attitude. (3) Compared to not using self-reference advertising, advertising with self-reference will lead to higher green brand attitude. (4) It will lead to higher green brand attitude if rational advertising matches with analytical self-reference or emotional advertising matches with narrative self-reference. (5) When consumers' ecological commitment is low, emotional advertising appeals lead to higher green brand attitude than rational advertising appeals. When consumers' ecological commitment is high, however, there is no significant difference in green brand attitude between emotional advertising appeals and rational advertising appeals. (6) Green brand attitude and consumers' ecological commitment positively affect consumers' buying intentions of green products respectively. (7) Consumers' ecological commitment positively affects green brand attitude. (8) Consumers' ecological commitment dose not moderate the relationship between green brand attitude and buying intentions.

以文找文

期刊論文
1.	Mostafa, Mohamed M.(2007)。A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer。Psychology & Marketing，24(5)，445-473。
2.	Lee, K. C.、Fernandez, N.、Martin, B.(2002)。Using Self-referencing to Explain the Effectiveness of Ethnic Minority Models in Advertising。International Journal of Advertising，21(3)，367-379。
3.	Davis, Joel J.(1993)。Strategies for Environmental Advertising。Journal of Consumer Marketing，10(2)，19-36。
4.	祝鳳岡、鄭吉宏(20100300)。綠色行銷與購買意願之研究--以綠能薄型數位電視為例。中小企業發展季刊，15，73-110。延伸查詢
5.	黃義俊、潘龍瑞、林玉凡(20080900)。綠色品牌定位與綠色購買意願之實證研究：以綠色品牌態度為中介變數。行銷評論，5(3)，371-408。延伸查詢
6.	Ge, Liping(2011)。Pragmatic of Presupposition in Advertising English。Asian Culture and History，3(1)，153-157。
7.	Banerjee, Subhabrata、Gulas, Charles S.、Iyer, Easwar(1995)。Shades of Green: A Multidimensional Analysis of Environmental advertising。Journal of Advertising，24(2)，21-31。
8.	Debevec, K.、Romeo, J. B.(1992)。Self-referent Processing in Perceptions of Verbal and Visual Commercial Information。Journal of Consumer Psychology，1(1)，83-102。
9.	Van Liere, K. D.、Dunlap, R. E.(1980)。The Social Bases of Environmental Concern: A Review of Hypotheses, Explanations and Empirical Evidence。The Public Opinion Quarterly，44(2)，181-197。
10.	Debevec, K.、Iyer, E.(1988)。Self-referencing as a Mediator of the Effectiveness of Sex-role Portrayals in Advertising。Psychology and Marketing，5(1)，71-84。
11.	Meyers-Levy, J.、Peracchio, L. A.(1996)。Moderators of the Impact of Self-reference on Persuasion。Journal of Consumer Research，22(4)，408-423。
12.	Mainieri, T.、Barnett, E. G.、Valdero, T. R.、Unipan, J. B.、Oskamp, S.(1997)。Green Buying: The Influence of Environmental Concern on Consumer Behavior。The Journal of social psychology，137(2)，189-204。
13.	Schwepker, Charles H.、Cornwell, T. Bettina(1991)。An Examination of Ecologically Concerned Consumers and their Intention to Purchase Ecologically Packaged Products。Journal of Public Policy and Marketing，10(2)，77-101。
14.	Riley, F. D.、Ehrenberg, A. S. C.、Castleberry, S. B.、Barwise, T. P.、Barnard, N. R.(1997)。The Variability of Attitudinal Repeat-rates。International Journal of Research in Marketing，14(5)，437-450。
15.	施錦村(20131200)。比較廣告資訊內容與法律效果關聯之驗證：市場競爭秩序的角色。管理學報，30(5)，445-465。延伸查詢
16.	王仕茹、闕秋萍(20090400)。自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響。臺大管理論叢，19(特刊)，33-60。延伸查詢
17.	胡子陵、王芳玫(20130600)。臺南市國小教師環境議題關心程度與環境保護行為結構方程模式之探討。環境教育學刊，13，73-98。延伸查詢
18.	胡小軍、周劍、張希良(2008)。環保節能汽車支付意願影響因素研究。消費經濟，24(4)，18-25。延伸查詢
19.	耿慶瑞、呂家懷(20130700)。網路自我參照廣告效果：以論點強度與視覺心像生動程度為干擾變數。管理與系統，20(3)，481-510。延伸查詢
20.	蕭至惠、蔡進發、陳玟君(20120300)。廣告訴求與產品屬性的差異真能左右消費者對廣告效果的知覺？。行銷評論，9(1)，61-90。延伸查詢
21.	Dens, N.、De Pelsmacker, P.(2010)。Attitudes toward the extension and parent brand in response to extension advertising。Journal of Business Research，63(11)，1237-1244。
22.	Durif, F.、Boivin, C.、Julien, C.(2010)。In search of a green product definition。Innovative Marketing，6(1)，23-31。
23.	Escalas, J. E.(2007)。Narrative versus analytical self-referencing and pers。Journal of Consumer Research，34(4)，421-429。
24.	Finger, M.(1994)。From knowledge to action? Exploring the relationships between environmental experiences, learning, and behavior。Journal of Social Issues，50(3)，141-160。
25.	Gerrig, R. J.(1994)。Narrative thought?。Personality and Social Psychology Bulletin，20(6)，712-715。
26.	Geuens, M.、De Pelsmacker, P.、Faseur, T.(2011)。Emotional advertising: Revisiting the role of product category。Journal of Business Research，64(4)，418-426。
27.	Hartmann, P.、Ibanez, V. A.、Sainz, F. J. F.(2005)。Green branding effects on attitude: Functional versus emotional positioning strategies。Marketing Intelligence and Planning，23(1)，9-29。
28.	Heberlein, T. A.(1981)。Environmental attitudes。Zeitschrift fur Umweltpolitik，2(1)，241-270。
29.	Irland, L. C.(1993)。Wood producers face green marketing era: Environmentally sound products。Wood Technology，120(2)，34-36。
30.	Joan, M. L.、Laura, A. P.(1996)。Moderators of the impact of self-reference on persuasion。Journal of Consumer Research，22(4)，408-423。
31.	Kesebir, S.、Oishi, S.(2010)。A spontaneous selfreference effect in memory: Why some birthdays are harder to remember than others。Psychological Science，21(10)，1525-1531。
32.	Marshall, M. E.、Mayer, D.(1992)。Environmental training: It's good business。Business Horizons，35(2)，54-57。
33.	Ishaswini, N.、Datta, S. K.(2011)。Pro-environmental concern influencing green buying: A study on Indian consumers。International Journal of Business and Management，6(6)，124-133。
34.	Obermiller, Carl(1995)。The baby is sick/The baby is well: A test of environmental communication appeals。Journal of Advertising，24(2)，55-70。
35.	Peattie, K.(2001)。Towards sustainability: The third age of green marketing。The Marketing Review，2(2)，129-146。
36.	Perkins, A. W.、Forehand, M. R.(2012)。Implicit self-referencing: The effect of non-volitional selfassociation on brand and product attitude。Journal of Consumer Research，39(1)，142-156。
37.	Rashid, Nik Ramli Nik Abdul(2009)。Awareness of eco-label in Malaysia's green marketing initiative。International Journal of Business and Management，4(8)，132-141。
38.	Roberts, J. A.(1996)。Green consumers in the 1990s: Profile and implications for advertising。Journal of Business Research，36(7)，217-231。
39.	Rogers, T. B.、Kuiper, N. A.、Kirker, W. S.(1977)。Selfreference and the encoding of personal information。Journal of Personality and Social Psychology，35(9)，677-688。
40.	Saphores, J. D. M.、Nixon, H.、Ogunseitan, O. A.、Shapiro, A. A.(2007)。California households' willingness to pay for "green" electronics。Journal of Environmental Planning and Management，50(1)，113-133。
41.	Stern, P. C.、Dietz, T.、Kalof, L.(1993)。Values orientations, gender, and environmental concern。Environment and Behavior，25(5)，322-348。
42.	Tanner, C.、Kast, S. W.(2003)。Promoting sustainable consumption: Determinants of green purchase by Swiss consumers。Psychology and Marketing，20(10)，883-902。
43.	Williams, P.、Drolet, A.(2005)。Age-related differences in responses to emotional advertisements。Journal of Consumer Research，32(3)，343-354。
44.	Zinkhan, G. M.、Carlson, L.(1995)。Green Advertising and the Reluctant Consumer。Journal of Advertising，24(2)，1-6。
45.	Abdul-Muhmin, Alhassan G.(2007)。Explaining Consumers' Willingness to Be Environmentally Friendly。International Journal of Consumer Studies，31(3)，237-247。
46.	Hines, J. M.、Hungerford, H. R.、Tomera, A. N.(1987)。Analysis and synthesis of research on responsible behavior: A meta-analysis。Journal of Environmental Education，18(2)，1-8。
47.	Smith, S. M.、Haugtvedt, C. P.、Petty, R. E.(1994)。Attitudes and Recycling: Does the Measurement of Affect Enhance Behavioral Prediction。Psychology and Marketing，11，359-374。
48.	Sujan, M.、Bettman, J. R.、Baumgartner, H.(1993)。Influencing Consumer Judgments using Autobiographical Memories: A Self-referencing Perspective。Journal of Marketing Research，30(4)，422-436。
49.	Menon, A.、Chowdhury, J.、Jankovich, J.(1999)。Evolving paradigm for environmental sensitivity in marketing programs: A synthesis of theory and practice。Journal of Marketing Theory & Practice，7(2)，1-15。
50.	Ginsberg, J. M.、Bloom, P. N.(2004)。Choosing the Right Green Marketing Strategy。MIT Sloan Management Review，46(1)，79-84。
51.	Burnkrant, Robert E.、Unnava, H. Rao(1995)。Effects of self-referencing on persuasion。Journal of Consumer Research，22(1)，17-26。
52.	Straughan, Robert D.、Roberts, James A.(1999)。Environmental Segmentation Alternatives: A look at Green Consumer Behavior in the New Millennium。The Journal of Consumer Marketing，16(6)，558-575。
53.	Bagozzi, R. P.、Moore, D. J.(1994)。Public service advertisements: Emotions and Empathy Guide Social Behavior。Journal of Marketing，58(1)，56-70。
54.	Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research，14(3)，404-420。
55.	Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。
56.	Maloney, M. P.、Ward, M. P.、Braucht, G. N.(1975)。Psychology in action: A revised scale for the measurement of ecological attitudes and knowledge。American Psychologist，30(7)，787-790。
57.	Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。
58.	Manaktola, K.、Jauhari, V.(2007)。Exploring Consumer Attitude and Behaviour towards Green Practices in the Lodging Industry in India。International Journal of Contemporary Hospitality Management，19(5)，364-377。
59.	劉慧雯(20010100)。電視廣告「效果」再論：語言遊戲的觀點。新聞學研究，66，97-125。延伸查詢
60.	Dunlap, R. E.、Van Liere, K. D.(1978)。The new environmental paradigm。The Journal of Environmental Education，9(4)，10-19。
61.	Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research，18(3)，318-332。
62.	祝鳳岡(19960700)。「廣告理性訴求策略」之策略分析。廣告學研究，8，1-26。延伸查詢
63.	D'Souza, C.、Taghian, M.、Khosla, R.(2007)。Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention。Journal of Targeting, Measurement and Analysis for Marketing，15(2)，69-78。
64.	Kalafatis, Stavros P.、Pollard, Michael、East, Robert、Tsogas, Markos H.(1999)。Green Marketing and Ajzen's Theory of Planned Behaviour: A Cross-Market Examination。Journal of Consumer Marketing，16(5)，441-460。
65.	Roberts, J. A.、Bacon, D. R.(1997)。Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior。Journal of Business Research，40(1)，79-89。
66.	Green, Melanie C.、Brock, Timothy C.(2000)。The Role of Transportation in the Persuasiveness of Public Narratives。Journal of Personality and Social Psychology，79(5)，701-721。
67.	Cacioppo, John T.、Petty, Richard E.、Feinstein, Jeffrey A.、Jarvis, W. Blair G.(1996)。Dispositional Differences in Cognitive Motivation: The Life and Times of Individuals Varying in Need for Cognition。Psychological Bulletin，119(2)，197-253。
68.	Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。
69.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
70.	Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing，18(6)，503-520。
71.	McCarty, J. A.、Shrum, L. J.(1994)。The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior。Journal of Business Research，30(1)，53-62。
72.	Sengupta, J.、Fitzsimons, G. J.(2000)。The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?。Journal of Marketing Research，37(3)，318-330。
73.	Chan, Ricky Y. K.(2001)。Determinants of Chinese Consumers' Green Purchase Behavior。Psychology and Marketing，18(4)，389-413。
74.	Escalas, J. E.(2004)。Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion。Journal of Advertising，33(2)，37-48。
75.	Stewart, D. W.、Pechmann, C.(1988)。Advertising Repetition: A Critical Review of Wearin and Wearout。Current Issues and Research in Advertising，11(2)，285-329。
76.	Romeo, J. B.、Debevec, K.(1992)。An investigation of self-referencing's influence on affective evaluations。Advances in Consumer Research，19(1)，290-295。
77.	Martensen, A.、Gronholdt, L.、Bendtsen, L.、Jensen, M. J.(2007)。Application of a Model for the Effectiveness of Event Marketing。Journal of Advertising Research，47(3)，283-301。
78.	Wicks, J. L.、Warren, R.、Fosu, I.、Wicks, R. H.(2009)。Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated For Children。Journal of Advertising，38(4)，93-105。
79.	Lee, K.(2009)。Gender differences in Hong Kong adolescent consumers' green purchasing behaviour。Journal of Consumer Marketing。

會議論文
1.	Amyx, D. A.、DeJong, P. F.、Lin, X.、Chakraborty, G.、Wiener, J. L.(1994)。Influencers of purchase intentions for ecologically safe products: an exploratory study。AMA Winter Educators' Conference。Chicago, IL：American Marketing Association。341-347。
2.	Papadopoulos, I.、Karagouni, G.、Trigkas, M.、Platogianni, E.(2009)。Green marketing: The case of timber certification, coming from sustainable forests management, promotion。2nd Annual International EuroMed Conference of the Research Business Institute。Salemo。
3.	Petty, R. E.、Cacioppo, J. T.(1980)。Effects of issue involvement on attitude in an advertising context。88th Annual American Psychological Association Meeting。New York, NY。
4.	Soonthonsmai, V.(2007)。Environmental or green marketing as global competitive edge: Concept, synthesis, and implication。EABR (Business) and ETLC (Teaching) Conference Proceeding。Venice。

圖書
1.	Assael, Henry(2004)。Consumer Behavior: A Strategic Approach。Houghton Mifflin Company。
2.	Ottman, J. A.(1999)。Green Marketing: Opportunity for innovation。Chicago：NTC Contemporary Publishing Company。
3.	Barletta, M.(2003)。Marketing to women: How to understand, reach, and increase your share of the world's largest market segment。Dearborn Trade Publishing。
4.	Belch, G. E.、Belch, M. A.(2008)。Advertising and promotion。New York：McGraw-Hill Book Company。
5.	Belch, G. E.、Belch, M. A.(1999)。Advertising and promotion: An integrated marketing communications perspective。New York：McGraw-Hill Company。
6.	Hawkins, D.、Mothersbaugh, D.、Best, R.(2012)。Consumer behavior consumer behavior: Building marketing strategy。Boston, MA：Irwin McGraw-Hill。
7.	Kotler, P.(2007.)。Marketing management。New York：Prentice-Hall Press。
8.	Monhemius, K. C.(1993)。Umweltbewuftes kaufverhalten von konsumenten。Berlin：Peter Lang International Academic Publishers。
9.	Henion, Karl E.、Kinnear, T. C.(1976)。Ecological Marketing。American Marketing Association。
10.	Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2006)。Consumer Behavior。Orlando。
11.	Ken Peattie、梁錦琳、陳雅玲(1993)。綠色行銷。牛頓出版。延伸查詢
12.	Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。
13.	Peattie, Ken(1992)。Green Marketing。Pitman Publishing。
14.	Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。
15.	Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。

單篇論文
1.	Heath, R.(2007)。Emotional persuasion in advertising: A hierarchy-of-processing model，The School of Management, University of Bath。

其他
1.	丁瑞華(2012)。理保行動失敗原因及解決之道，http://monitor.textiles.org.tw/DOC/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A(%E7%B6%B2%E7%AB%99%E7%94%A8)/195-N%E7%92%B0%E5%A2%83%E4%BF%9D%E8%AD%B7-%E4%B8%8A%E7%B6%B2.pdf， 2013/11/08。
2.	(2007)。Mintel 2008 new global product trends，http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=3716&Title=Mintel%202008%20new%20global%20product%20trends， 2013/11/16。
3.	(2008)。Global Green New Deal Environmentally Focused Investment Historic Opportunity for 21st Century Prosperity and Job Generation，http://www.unep.org/Documents.Multilingual/Defaul t.asp?DocumentID=548&ArticleID=5957， 2013/10/05。

圖書論文
1.	Chaudhuri, A.(1999)。The effects of brand attitudes and brand loyalty on brand performance。Association for consumer research。Provo, UT：Marc Vanhuele。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	消費者對有機認證標章知覺價值、產品信任及其購買意願之研究
2.	影響消費者對菇類農產品購買意願的因素與其作用
3.	綠色產品資訊一定增加購買意願嗎？以輕忽道德與綠色知曉的調節式中介效果為例
4.	第一或第三人稱視角：業配文圖片視角對於消費者產品態度與購買意願之影響
5.	品牌知名度與綠色消費認知對低碳旅遊套裝行程的知覺品質之影響--兼論產品知識的干擾效果
6.	邁向循證基礎的公共政策宣導：一個以臺灣酒駕防制廣告類型有效性為核心的準實驗研究
7.	收vs.不收：探討旅客責任付費對旅遊目的地之衝擊
8.	形象廣告溝通效果之重要影響因素：以2015與2016年國軍形象廣告為例
9.	金門意象、訴求策略對廣告效果之影響--以金門文創品為例
10.	客家族群文化認同與客家文創產品購買意願之關聯性研究
11.	名人代言電視廣告公益行銷手法之研究--以全家超商Fami霜淇淋為例
12.	廣告代言人吸引力、廣告情感訴求與玩家參與線上遊戲公測意圖
13.	探討食安風暴後企業社會責任對消費者的影響
14.	連鎖便利商店之社群媒體分析：探討媒介特質與行銷訴求對於顧客參與行為之影響
15.	社群媒體分析：代言人類型與廣告訴求對顧客參與成效之影響

1.	以FAHP建構旅行業業務人員核心能力指標模式與實證研究
2.	綠色廣告設計效果之影響因子探討
3.	台灣博奕資本主義發展辯證關係之研究
4.	抵抗如何可能？MikhailBakhtin狂歡節語言與身體論述的再詮釋

1.	閱聽人與日常生活
2.	平面廣告文本之符號學與語用學研究 : 以解析Mild seven香菸、chanel香水與OSIM音樂智慧椅雜誌廣告為研究主軸案例
3.	浪漫主義的對立與昇華--評葉紅詩集《瀕臨崩潰的字眼感覺有風》
4.	認同廣告的建構
5.	臺灣廣告內涵特質的轉變

無相關著作

1.	臺灣便利商店員工使用數位學習平臺的學習成效之研究
2.	遊客懷舊情感與旅遊紀念品的價格標示之研究--兼論懷舊情感的中介角色
3.	經濟誘因之外--雇主品牌吸引力與員工工作後果之關聯
4.	企業營運策略、公司治理與信用風險模型之實證研究
5.	ECFA對臺灣經營績效之影響--以汽車相關產業為例
6.	轉換型領導對群體成員知識分享影響之跨層次研究：社會兩難觀點之分析
7.	企業薪資制度分析與調整之個案研究
8.	職場友誼對組織公民行為之影響：政治技能的調節效果分析
9.	以模糊決策樹預測臺灣加權股價走勢
10.	我國企業盈餘管理程度變化之探討
11.	複雜股權結構與企業避稅之關聯--以我國上市櫃公司為例
12.	公務人員「單位離職傾向」之影響因素分析
13.	忙碌會計師與盈餘管理之關聯性
14.	臺灣偏鄉農村社區中、老年新住民華語讀寫教學研究
15.	便利商店集點送促銷關鍵成功因素之研究

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫