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題名:智慧型手機消費者行為之研究:品牌形象、品牌個性、品牌認同之探討
書刊名:醒吾學報
作者:莊素珍
作者(外文):Chuang, Su-jen
出版日期:2014
卷期:50
頁次:頁134-152
主題關鍵詞:智慧型手機智慧型手機形象智慧型手機個性智慧型手機認同消費者行為SmartphonesSmartphone imageSmartphone personalitySmartphone identificationConsumer behavior
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:47
期刊論文
1.Hsieh, Ming H.(2002)。Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-national study。Journal of international marketing,10(2),46-67。  new window
2.Martinez, E.、Polo, Y.、De Chernatony, L.(2008)。Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets。International Marketing Review,25(1),107-137。  new window
3.Hogg, Margaret K.、Cox, Alastair J.、Keeling, Kathy(2000)。The impact of self-monitoring on image congruence and product/brand evaluation。European Journal of Marketing,34(5/6),641-667。  new window
4.VaZquez, R.、del RiO, A. B.、Iglesias, V.(2002)。Consumer-based brand equity: Development and validation of a measurement instrument。Journal of Marketing Management,18(1/2),27-48。  new window
5.Arruda-Filho, E. J. M.、Cabusas, A. J.、Dholakia, N.(2010)。Social behavior and brand devotion among smartphone innovators。International Journal of Information Management,30(6),475-480。  new window
6.Berthon, P.、Pitt, L. F.、Chakrabarti, R.、Berthon, J-P.、Simon, M.(2011)。Brand worlds: From articulation to integration。Journal of Advertising Research,51(1),182-194。  new window
7.Heeks, R.(2008)。Meet Marty Cooper--the inventor of the mobile phone。BBC,41(6),26-33。  new window
8.Ismail, A. R.、Melewar, T. C.、Lim, L.、Woodside, A.(2011)。Customers experiences with brands: literature review and research。Marketing Review,11(3),205-225。  new window
9.Miller, S.、Berry, L.(1998)。Brand salience versus brand image: Two theories of advertising effectiveness。Journal of Advertising Research,38(5),77-84。  new window
10.Simon, M.(201103)。Brands in context。Journal of Advertising Research,51,189-194。  new window
11.Vieceli, J.、Shaw, R. N.(2010)。Brand salience for fast-moving consumer goods: An empirically based model。Journal of Marketing Management,26(13/14),1218-1238。  new window
12.Wagner, J.(2011)。Anytime/anywhere--Playing catch up with the mind of the smartphone consumer。International Journal of Mobile Marketing,6(1),28-53。  new window
13.Zarantonell, L.、Schmitt, B. H.(2010)。Using the brand experience scale to profile consumers and predict consumer behavior。Journal of Brand Management,17(4),532-540。  new window
14.Da Silva, R. V.、Syed Alwi, S. F.(2008)。Online corporate brand image, satisfaction and loyalty。Journal of Brand Management,16(3),119-114。  new window
15.Janiszewski, C.、van Osselaer, Stijn M. J.(2000)。A Connectionist Model of Brand-quality Associations。Journal of marketing research,37(3),331-350。  new window
16.Fournier, S.(1997)。Reviving brand loyalty: a reconceptualization within the framework of consumer-brand relationships。International Journal of Research in Marketing,14(5),451-472。  new window
17.Brakus, J. J.、Schmitt, B. H.、Zarantonello, L.(2009)。experience: What is it ? How is it measured ? Does it affect loyalty。Journal of Marketing,73(3),52-68。  new window
18.Bergkvist, Lars、Bech-Larsen, Tino(2010)。Two studies of consequences and actionable antecedents of brand love。Journal of Brand Management,17(7),504-518。  new window
19.Joachimsthaler, E.、Aaker, D. A.(1997)。Building brands without mass media。Harvard Business Review,75(1),39-50。  new window
20.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。  new window
21.Crimmins, J. C.(199207)。Better measurement and management of brand value。Journal of Advertising Research,40(6),11-19。  new window
22.Barnes, S. J.(2002)。The mobile commerce value chain: Analysis and future developments。International Journal of Information Management,22(2),91-108。  new window
23.Bagozzi, Richard P.、Yi, Youjae(1991)。Multitrait-multimethod matrices in consumer research。Journal of Consumer Research,17(4),426-439。  new window
24.Chandrashekaran, M.、Rotte, K.、Tax, S. S.、Grewal, R.(2007)。Satisfaction strength and customer loyalty。Journal of Marketing Research,44(1),153-163。  new window
25.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
26.Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research,5(4),333-344。  new window
27.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
28.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
29.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
30.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
31.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。  new window
32.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika,16(3),297-334。  new window
33.Batra, Rajeev、Ahuvia, Aaron、Bagozzi, Richard P.(2012)。Brand love。Journal of Marketing,76(2),1-16。  new window
34.Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters,17(2),79-89。  new window
35.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。  new window
36.Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。  new window
37.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
圖書
1.Aaker, D. A.、Biel, A. L.(1993)。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Lawrence Erlbaum Associates。  new window
2.Kapferer, J. N.(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。New York:Free Press。  new window
其他
1.楊銀濤(2009)。智慧型手機發展的趨勢研究,http://www.airitilibrary.com/Publication/alDetailedMesh?docid=U0026-0812200915390987, 2014/02/09。  延伸查詢new window
2.(20140128)。2013全球智慧手機銷售三星稱王、蘋果居次,http://iservice.libertytimes.com.tw/liveNews/news.php7no=943893&type=%E7%A7%91%E6%8A%80, 2014/03/10。  new window
3.Honan, M.(2007)。Apple unveils iPhone,http://www.macworld.com/article/1054769/iphone.html, 2014/03/12。  new window
4.Mobile phone,http://en.wikipedia.org/wiki/Mobile_phone, 2013/03/15。  new window
5.Rowinski, D.(2012)。4 Real Secrets We've Learned So Far About Apple,http://Readwriteweb.com, 2014/02/08。  new window
圖書論文
1.Liu, Q.、Li, X.、Chen, L.、Cho, H.、Cooper, P. A.、Chen, Z.、Sung, A. H.(2012)。Identification of smartphone-image source and manipulation。Advanced research in applied artificial intelligence lecture notes in computer science。Berlin:Springer。  new window
2.Lastovicka, J. L.、Gardner, D. M.(1978)。Components of Involvement。Attitude Research Plays for High Stakes。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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