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題名:品牌形象、價格促銷、廣告效果與顧客價值對顧客滿意度之影響性研究
書刊名:興國學報
作者:陳孟修 引用關係
作者(外文):Chen, Meng-shiou
出版日期:2014
卷期:15
頁次:頁31-49
主題關鍵詞:品牌形象價格促銷廣告效果顧客價值顧客滿意度Brand imagePrice promotionsAdvertising effectivenessCustomer valueCustomer satisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:118
期刊論文
1.Chow, S.、Rose, R. L.、Clarke, D. G.(1992)。Sequence: Structural Equations Estimation of New Copy Effectiveness。Journal of Advertising Research,32(4),60-72。  new window
2.Briesch, R. A.、Chintagunta, Pradeep K.、Matzkin, R. L.(2002)。Semiparametric Estimation of Brand Choice Behavior。Journal of the American Statistical Society,97(460),973-982。  new window
3.Campbell, M. C.、Keller, K. L.(2003)。Brand Famil iari ty and Advert ising Repet it ion Effects。Journal of Consumer Research,30(2),292-304。  new window
4.Raghubir, P.(2004)。Conpons in context: Discounting prices or decreasing sales。Journal of Retailing,80(1),1-12。  new window
5.Cho, W. H.、Lee, H.、Kim, C.、Lee, S.、Choi, K. S.(2004)。The Impact of Visit Frequency on the Relationship between Service Quality and Outpatient Satisfaction: A South Korean study。Health Services Research,39(1),13-33。  new window
6.Bhat, Subodh、Reddy, Srinivas K.(1998)。Symbolic and Functional Positioning of Brands。Journal of Consumer Marketing,15(1),32-44。  new window
7.Raghubir, P.、Corfman, K.(1999)。Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
8.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
9.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
10.Morton, John、Rys, Melanie E.(1987)。Price Elasticity Prediction: New Research Tool for the Competitive 80s。Marketing News,21(1)。  new window
11.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
12.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。  new window
13.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
14.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
15.Rintamäki, Timo、Kuusela, Hannu、Mitronen, Lasse(2007)。Identifying competitive customer value propositions in retailing。Managing Service Quality: An International Journal,17(6),621-634。  new window
16.Singh, Jagdip(1991)。Understanding the structure of consumers' satisfaction evaluations of service delivery。Journal of the Academy of Marketing Science,19(3),223-244。  new window
17.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
18.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
19.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
20.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
21.De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。  new window
學位論文
1.彭金燕(2000)。代言人可信度對廣告效果與購買意願影響之研究(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
圖書
1.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
2.Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Englewood Cliffs, NJ:Prentice-Hall International, Inc.。  new window
3.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
4.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
5.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
6.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
7.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
圖書論文
1.Holbrook, M. B.(1999)。Introduction to consumer value。Consumer Value: A Framework for Analysis and Research。New York, NY:London:Prentice Hall:Routledge。  new window
 
 
 
 
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