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題名：學用落差的論述分析與敘事--《聯合報》、《中國時報》與《蘋果日報》之比較
書刊名：傳播研究與實踐
作者：戴伯芬 引用關係
作者(外文)：Tai, Po-fen
出版日期：2015
卷期：5:2
頁次：頁53-78
主題關鍵詞：互動傳播的漣漪效應；名人效應；污名；學用落差；Ripple effects in interactive communication；Celebrity effect；Stigma；Education and job mismatches
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:57
  • 點閱點閱:35
以「學用落差」為題，3家媒體報導方式、內容與意識形態具差異，《聯合報》採內控式報導，傾向附和國家政策；《中國時報》以名人專欄為主，要求國家介入；《蘋果日報》多元互動，持自由主義卻帶反智色彩；「博士賣雞排」中被報導人敘事策略是以名人效應反轉污名。未來應關注媒體競爭中報導，與被報導人關係中的敘事及互動傳播的漣漪效應。
The phenomenon of education-job mismatch has been hotly topicalized and discussed by mass media in Taiwan. This paper explores how the mismatch issues got reported by different news media. Based on a comparative discourse analysis of ＂United Daily News＂, ＂China Times＂ and ＂Apple Daily＂, the author finds that the three newspapers do vary significantly in terms of reporting style, content and ideology. While ＂United Daily＂ and ＂China Times＂ show more editorial controls, ＂Apple Daily＂ tended to be liberal if anti-intellectual, featuring more interviews and testimonials. It therefore allowed the reported persons to apply their narrative tactics which sometimes could eventually create celebrity effects and change the previous social stigma, as exemplified by ＂doctor selling chicken-steaks.＂ The author concludes that attentions should be paid to the ripple effects of the narratives of the reporters and the reported in an interactive communication contextualized by ever-intensified media competitions.
期刊論文
1.方德琳(20131114)。人生不後悔，決戰13歲。今週刊，882。  延伸查詢new window
2.管中祥(20110100)。弱勢發聲、告別污名：臺灣另類「媒體」與文化行動。傳播研究與實踐，1(1)，105-135。new window  延伸查詢new window
3.倪炎元(19990100)。再現的政治：解讀媒介對他者負面建構的策略。新聞學研究，58，85-111。new window  延伸查詢new window
圖書
1.Hall, Stuart、Critcher, Chas、Jefferson, Tony、Clarke, John N.、Roberts, Brian(1978)。Policing the crisis: Mugging, the state and law and order。Macmillan。  new window
2.Marshall, P. David(1997)。Celebrity and Power: Fame in Contemporary Culture。Minneapolis：University of Minnesota Press。  new window
3.宋耿郎(2015)。雞排博士教你開一間會賺錢的店。臺北：財經傳訊。  延伸查詢new window
4.Campbell, C. P.(1995)。Race, myth and the news。Thousand Oaks, CA：Sage。  new window
5.Davies, J.(1999)。Diana: Constructing the people's princess。Melbourne：Macmillan。  new window
6.Goffman, E.(1968)。Asylums: Essays on the social situation of mental patients and other inmates。London：Penguin。  new window
7.MacDonald, M.(1995)。Representing Women: Myths of Femininity in the Popular Media。New York, NY：Bloomsbury。  new window
8.Wodak, R.、Meyer, M.(2009)。Methods for critical discourse analysis。London：Sage。  new window
9.Althusser, L.(1969)。For Marx。London：Allen Lane。  new window
10.Hartley, John(1996)。Popular Reality: Journalism, Modernity, Popular Culture。London：Arnold。  new window
11.O'Sullivan, T.、Fiske, J.、Montgomery, M.、Saunders, D.、Hartley, J.(1994)。Key Concepts in Communication and Cultural Studies。Routledge。  new window
12.Gramsci, Antonio、Hoare, Quintin、Smith, Geoffrey Nowell(1971)。Selections from the Prison Notebooks。Lawrence & Wishart。  new window
13.Goffman, Erving(1963)。Stigma: Notes on the management of spoiled identity。New York：Simon & Schuster Inc.。  new window
14.Derrida, Jacques、Johnson, Barbara(1981)。Dissemination。University of Chicago Press。  new window
其他
1.王彩鸝(20130312)。朱經武，談觀念，只要能幫台灣，大陸人又有何妨，http://vision.udn.com/vision/story/7655/737088。  延伸查詢new window
2.吳淡如(20040813)。永不出象牙塔的博士，http://www.appledaily.com.tw/appledaily/article/forum/20040813/1153861/。  延伸查詢new window
3.李子赫(20141130)。游牧老師，對人生好疑惑，http://www.appledaily.com.tw/appledaily/article/supplement/20141130/36236859/applesearch/%E6%B8%B8%E7%89%A7%E8%80%81%E5%B8%AB%E5%B0%8D%E4%BA%BA%E7%94%9F%E5%A5%BD%E7%96%91%E6%83%91。  new window
4.林玉文，段鴻裕(20070810)。兒子18分錄取，父母：不可能去念，http://mag.udn.com/mag/beijing2008/storypage.jsp?f_ART_ID=79427。  延伸查詢new window
5.林志成(20100525)。教部回嗆土財主：大學非職訓所，http://newsblog.chinatimes.com/2266/archive/31887。  延伸查詢new window
6.侯小姐(20141126)。我念博士班，只為了「存」個家，http://www.appledaily.com.tw/realtimenews/article/new/20141126/513499/。  延伸查詢new window
7.黃峰文(20031107)。不能馴養反成負擔，http://www.appledaily.com.tw/appledaily/article/supplement/20031107/478041/。  延伸查詢new window
8.陳英姿(20030420)。留美碩士，台北開計程車。  延伸查詢new window
9.蕭夙眉，朱俊彥，鄭敏玲(20130310)。棄教授夢，博士改賣雞排，http://www.appledaily.com.tw/appledaily/article/headline/20130310/34878500/applesearch/%E6%A3%84%E6%95%99%E6%8E%88%E5%A4%A2%E5%8D%9A%E5%A3%AB%E6%94%B9%E8%B3%A3%E9%9B%9E%E6%8E%92。  new window
10.(20111018)。57K救博士，翁啟惠：提升產業水平卡實在，http://www.appledaily.com.tw/realtimenews/article/new/20111018/83093/。  延伸查詢new window
11.(20090821)。蘋論：棄絕博士學者神話，http://www.appledaily.com.tw/appledaily/article/headline/20090821/31879483/。  延伸查詢new window
圖書論文
1.Wodak, R.(2004)。Critical discourse analysis。Qualitative research practice。London：Sage。  new window
2.Andrews, M.、Sclater, S. D.、Squire, C.、Tamboukou, M.(2004)。Narrative research。Qualitative research practice。London：Sage。  new window
3.Fairclough, N.、Mulderrig, J.、Wodak, R.(1997)。Critical discourse analysis。Discourse studies: A multidisciplinary introduction。London：Sage。  new window
4.Hall, S.(1982)。The rediscovery of ideology: The return of the repressed in media studies。Culture, society and the media。London：Methuen。  new window
5.Hall, S.(1980)。Encoding/decoding。Culture, media, language: Working papers in cultural studies, 1972-79。Routledge。  new window
 
 
 
 
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