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題名:節慶遊客的體驗對滿意度、忠誠度及地方意象之影響--以大甲媽祖遶境為例
書刊名:人文與社會學報
作者:李君如 引用關係
作者(外文):Li, Chun-ju
出版日期:2015
卷期:3:4
頁次:頁1-32
主題關鍵詞:節慶體驗FestivalExperience
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:2
  • 點閱點閱:50
期刊論文
1.Bian, X. H.、Zhang, S. F.(2005)。Research on the measurement of tourist destination image by applying the model of beneficial image-A case study of Xian & Shanghai。Human Geography,20(1),62-67。  new window
2.Carlsen, J.、Ali-Knight, J.、Robertson, M.(2007)。Access: A research agenda for Edinburgh festival。Event Management,11(1/2),3-11。  new window
3.Taplin, R. H.(2013)。The influence of competition on visitor satisfaction and loyalty。Tourism Management,36(2),238-246。  new window
4.Prentice, Richard C.、Andersen, Vivien A.(2003)。Festival as creative destination。Annals of Tourism Research,30(1),7-30。  new window
5.李君如(2012)。應用結構方程模式探討燈會遊客價值、滿意度與忠誠度之關係。數據分析,7(3),25-46。new window  延伸查詢new window
6.周常春、戴光全(2005)。大型活動的形象影響研究--以'99 昆明世博會為例。人文地理,20(2),38-42。  延伸查詢new window
7.Boo, S.、Busser, J. A.(2006)。Impact analysis a tourism festival on tourists destination images。Event Management,9(4),223-237。  new window
8.Moscardo, Gianna(2007)。Analyzing the role of festivals and events in regional development。Event Management,11(1/2),23-32。  new window
9.Žabkar, V.、Brenčič, M. M.、Dmitrović, T.(2010)。Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level。Tourism Management,31(4),537-546。  new window
10.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
11.Prayag, Girish、Ryan, Chiris(2012)。Antecedents of tourists' loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction。Journal of Travel Research,51(3),342-356。  new window
12.Schmitt, B. H.(1999)。Experiential Marketing: A New Framework for Design and Communications。Design Management Journal (Former Series),10(2),10-16。  new window
13.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research,27(3),785-804。  new window
14.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。  new window
15.Wu, Cedric Hsi-Jui、Liang, Rong-Da(2009)。Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants。International Journal of Hospitality Management,28(4),586-593。  new window
16.Oh, Haemoon、Fiore, Ann Marie、Jeoung, Miyoung(2007)。Measuring Experience Economy Concepts: Tourism Applications。Journal of Travel Research,46(2),119-132。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.Lee, Yong-Ki、Lee, Choong-Ki、Lee, Seung-Kon、Babin, Barry J.(2008)。Festivalscapes and patrons' emotions, satisfaction, and loyalty。Journal of Business Research,61(1),56-64。  new window
19.Kang, M.、Gretzel, U.(2012)。Effects of podcast tours on tourist experiences in a national park。Tourism Management,33(2),440-455。  new window
20.Yang, J.、Gu, Y.、Cen, J.(2011)。Festival Tourists' Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape。Journal of Convention & Event Tourism,12(1),25-44。  new window
21.Yoon, Y.-S.、Lee, J.-S.、Lee, C.-K.(2010)。Measuring festival quality and value affecting visitors' satisfaction and loyalty using a structural approach。International Journal of Hospitality Management,29(2),335-342。  new window
22.Thrane, C.(2002)。Music quality, satisfaction, and behavioral intentions within a jazz festival context。Event Management,7,143-150。  new window
23.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
24.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。  new window
25.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research,30(2),259-282。  new window
26.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
27.Lee, J. S.、Lee, C. K.、Choi, Y. J.(2011)。Examining the role of emotional and functional values in festival evaluation。Journal of Travel Research,50(6),685-696。  new window
28.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
29.Fiore, A. M.、Kim, J.(2007)。An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience。International Journal of Retail & Distribution Management,35(6),421-442。  new window
會議論文
1.吳淑萍、李君如(2011)。大甲媽祖國際觀光文化節的新聞媒體角色。休閒與觀光國際學術研討會,(會議日期: 2011 年5 月17 日)。苗栗。  延伸查詢new window
2.林金生(2010)。媽祖國際觀光文節之遊客行為與經濟效益分析。媽祖國際學術研討會,(會議日期: 2010 年5 月29 日)。臺中。71-94。  延伸查詢new window
圖書
1.Mitchell, A.(2001)。Right side up: Building brands in the age of the organized consumer。London:Harper Collins Business。  new window
2.Allen, J.、Harris, R.、McDonnell, I.、O'Toole, W.(2008)。Festival and Special Event Management。John Wiley & Sons。  new window
3.Duncan, T.、Moriarty, S. E.(1997)。Driving brand value。New York:McGraw-Hill。  new window
4.Kotler, Philip、Bowen, John T.、Makens, James C.(2010)。Marketing for hospitality and tourism。Pearson Prentice Hall。  new window
5.Schumacker, R. E.、Lomax, R. G.(2004)。A beginner's guide for structural equation modeling。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
6.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。  new window
7.Byrne, B. M.(2010)。Structural equation modeling with AMOS: basic concepts, applications, and programming。New York, NY:Psychology Press:Taylor & Francis:Routledge。  new window
8.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY:Guilford Press。  new window
9.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
10.Schmitt, Bernd H.(2003)。Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers。John Wiley & Sons Inc。  new window
11.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis。Prentice-Hall, Inc.。  new window
圖書論文
1.Guthrie, J.、Gale, P.(1991)。Positioning Ski Areas。New Horizons Conference Proceedings。Calgary:University of Calgary。  new window
 
 
 
 
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