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題名：節慶體驗與節慶意象對宗教節慶遊客的情緒、知覺價值、滿意度與行為意圖的影響--臺南市鹿耳門天后宮文化季的實徵案例研究
書刊名：島嶼觀光研究
作者：黃仁宗／蔡瑋菱
作者(外文)：Huang, Jason／Tsai, Wei-ling
出版日期：2018
卷期：11:2
頁次：頁51-87
主題關鍵詞：節慶意象；節慶體驗；知覺價值；滿意度；行為意圖；Experience；Emotion；Event image；Perceived value；Behavioral intentions
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:152
  • 點閱點閱:48
期刊論文
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4.李佳珮、莊茹倩、鍾志強(20100700)。遊客旅遊意象、體驗與行為意圖關係之研究--以古坑旅遊地區為例。休閒運動期刊，9(7)，47-59。  延伸查詢new window
5.Meng, S. M.、Liang, G. S.、Yang, S. H.(2011)。The relationships of cruise image, perceived value, satisfaction, and post-purchase behavioral intention on Taiwanese tourists。African Journal of Business Management，5(1)，19-29。  new window
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8.Iglesias, O.、Singh, J. J.、Batista-Foguet, J. M.(2011)。The role of brand experience and affective commitment in determining brand loyalty。Journal of Brand Management，18(8)，570-582。  new window
9.Kim, W. G.、Jin-Sun, B.、Kim, H. J.(2008)。Multidimensional Customer-based Brand Equity and Its Consequences in Mid-Priced Hotels。Journal of Hospitality and Tourism Research，32(2)，235-254。  new window
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11.Mason, Michela C.、Paggiaro, Adriano(2012)。Investigating the role of festivalscape in culinary tourism: The case of food and wine events。Tourism Management，33(6)，1329-1336。  new window
12.Zarantonello, L.、Schmitt, B. H.(2013)。The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude。International Journal of Advertising，32(2)，255-280。  new window
13.Manthiou, A.、Lee, S. A.、Tang, L. R.、Chiang, L.(2014)。The experience economy approach to festival marketing: Vivid memory and attendee loyalty。Journal of Services Marketing，28(1)，22-35。  new window
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15.Kaplanidou, K.、Vogt, C.(2007)。The interrelationship between sport event and destination image and sport tourists' behaviors。Journal of Sport & Tourism，12(3/4)，183-206。  new window
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21.Brakus, J. J.、Schmitt, B. H.、Zarantonello, L.(2009)。Brand experience: what is it? how is it measured? does it affect loyalty?。Journal of Marketing，73(3)，52-68。  new window
22.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The effect of brand attitude and brand image on brand equity。Journal of Marketing Theory and Practice，9(3)，61-75。  new window
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25.Tu, Y. T.、Wang, C. M.、Chang, H. C.(2012)。Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan。Journal of Social and Development Sciences，3(1)，24-32。  new window
26.Deng, Q.、Li, M.(2014)。A model of event-destination image transfer。Journal of Travel Research，53(1)，69-82。  new window
27.Deng, Q.、Li, M.、Shen, H.(2015)。Developing a measurement scale for event image。Journal of Hospitality & Tourism Research，39(2)，245-270。  new window
28.Moon, K. S.、Kim, M.、Ko, Y. J.、Connaughton, D. P.、Lee, J. H.(2011)。The influence of consumer's event quality perception on destination image。Managing Service Quality，21，287-303。  new window
29.Wong, J.、Wu, H. C.、Cheng, C. C.(2015)。An empirical analysis of synthesizing the effects of festival quality, emotion, festival image and festival satisfaction on festival loyalty: A case study of Macau Food Festival。International Journal of Tourism Research，17(6)，521-536。  new window
30.Xing, X.、Chalip, L.(2006)。Effects of hosting a sport event on destination brand: A test of co-branding and match-up models。Sport Management Review，9(1)，49-78。  new window
31.李君如(20150500)。節慶遊客的體驗對滿意度、忠誠度及地方意象之影響--以大甲媽祖遶境為例。人文與社會學報，3(4)，1-32。new window  延伸查詢new window
32.Lai, F.、Griffin, M.、Babin, B. J.(2009)。How quality, value, image, and satisfaction create loyalty at a Chinese telecom。Journal of Business Research，62(10)，980-986。  new window
33.Jin, N.、Lee, S.、Huffman, L.(2012)。Impact of restaurant experience on brand image and customer loyalty: Moderating role of dining motivation。Journal of Travel & Tourism Marketing，29(6)，532-551。  new window
34.Ogba, I. E.、Tan, Z.(2009)。Exploring the Impact of Brand Image on Customer Loyalty and Commitment in China。Journal of Technology Management in China，4(2)，132-144。  new window
35.Tung, V. W. S.、Ritchie, J. R. B.(2011)。Exploring the essence of memorable tourism experiences。Annals of Tourism Research，38(4)，1367-1386。  new window
36.Homer, Pamela M.、Kahle, Lynn R.(1988)。A Structural Equation Test of the Value-Attitude-Behavior Hierarchy。Journal of Personality and Social Psychology，54(4)，638-646。  new window
37.Prayag, Girish、Hosany, Sameer、Muskat, Birgit、Del Chiappa, Giacomo(2017)。Understanding the Relationships between Tourists' Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend。Journal of Travel Research，56(1)，41-54。  new window
38.De Bruijn, G. J.、Kremers, S. P. J.、De Vet, E.、De Nooijer, J.、Mechelen, W.、Brug, J.(2007)。Does habit strength moderate the intention-behaviour relationship in the theory of planned behaviour? the case of fruit consumption。Psychology & Health，22(8)，899-916。  new window
39.黃仁宗(20160600)。節慶意象與目的地飲食意象在遊客節慶體驗與行為意圖關係中的角色：臺南清燙牛肉節實徵案例之研究。島嶼觀光研究，9(2)，1-32。new window  延伸查詢new window
40.陳寬裕、蘇儀湄(20160900)。重新檢視目的地意象、滿意度、態度與忠誠度的關係：慎思可能性模式的觀點。休閒產業管理學刊，9(2)，1-22。new window  延伸查詢new window
41.黃仁宗(2016)。地方認同、節慶體驗對遊客的效益認知、節慶認同與節慶支持的影響：台南西港刈香的案例研究。首府休閒學報，2(1)，1-38。  延伸查詢new window
42.Agapito, D.、Mendes, J.、Valle, P.(2013)。Exploring the conceptualization of the sensory dimension of tourist experiences。Journal of Destination Marketing & Management，2(2)，62-73。  new window
43.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
44.Akhoondnejad, A.(2016)。Tourist loyalty to a cultural event: The case of Turkmen handicrafts festival。Tourism Management，52，468-477。  new window
45.Ali, F.、Amin, M.、Cobanoglu, C.(2016)。An integrated model of service experience, emotions, satisfaction, and price acceptance: An empirical analysis in the Chinese hospitality industry。Journal of Hospitality Marketing & Management，25(4)，449-475。  new window
46.Bonnefoy-Claudet, L.、Ghantous, N.(2013)。Emotions' impact on tourists' satisfaction with ski resorts: The mediating role of perceived value。Journal of Travel & Tourism Marketing，30(6)，624-637。  new window
47.Chen, C. F.、Chen, P. C.(2013)。Another look at the heritage tourism experience。Annals of Tourism Research，41，236-240。  new window
48.Chi, C. G. Q.(2012)。An examination of destination loyalty: differences between first-time and repeat visitors。Journal of Hospitality & Tourism Research，36(1)，3-24。  new window
49.Chou, H. J.(2009)。The effect of experiential and relationship marketing on customer value: A case study of international American casual dining chains in Taiwan。Social Behavior and Personality，37(7)，993-1008。  new window
50.Deng, J.、Pierskalla, C.(2011)。Impact of past experience on perceived value, overall satisfaction, and destination loyalty: A comparison between visitor and resident attendees of a festival。Event Management，15(2)，163-177。  new window
51.Jang, S. C.、Ha, J.(2015)。The influence of cultural experience: emotions in relation to authenticity at ethnic restaurants。Journal of Foodservice Business Research，18(3)，287-306。  new window
52.Karjaluoto, H.、Jayawardhena, C.、Leppaniemi, M.、Pihlstrom, M.(2012)。How value and trust influence loyalty in wireless telecommunications industry。Telecommuni-cations Policy，36(8)，636-649。  new window
53.Khan, Imran、Fatma, Mobin(2017)。Antecedents and outcomes of brand experience: an empirical study。Journal of Brand Management，24(5)，439-452。  new window
54.Keller, K. L.(1993)。Conceptualising, measuring and managing customer-based brand equity。Journal of Marketing，57(1)，1-22。  new window
55.Kwun, David Joon-Wuk、Oh, Haemoon(2007)。Consumers' evaluation of brand portfolios。International Journal of Hospitality Management，26(1)，81-97。  new window
56.Lee, J.(2014)。Visitors' emotional responses to the festival environment。Journal of Travel & Tourism Marketing，31(1)，114-131。  new window
57.Lee, T. H.、Fu, C. J.、Chang, P. S.(2015)。The support of attendees for tourism development: Evidence from religious festivals, Taiwan。Tourism Geographies，17(2)，223-243。  new window
58.Sullivan, Gail M.、Feinn, Richard(2012)。Using effect size: or why the P value is not enough。Journal of Graduate Medical Education，4(3)，279-282。  new window
59.MacKinnon, David P.、Lockwood, Chondra M.、Hoffman, Jeanne M.、West, Stephen G.、Sheets, Virgil(2002)。A comparison of methods to test mediation and other intervening variable effects。Psychological Methods，7(1)，83-104。  new window
60.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
61.呂玫鍰(20080600)。社群建構與浮動的邊界：以白沙屯媽祖進香為例。臺灣人類學刊，6(1)，31-76。new window  延伸查詢new window
62.Lam, Terry、Hsu, Cathy H. C.(2006)。Predicting behavioral intention of choosing a travel destination。Tourism management，27(4)，589-599。  new window
63.陳緯華(20080300)。靈力經濟：一個分析民間信仰活動的新視角。臺灣社會研究季刊，69，57-105。new window  延伸查詢new window
64.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
65.Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research，37(2)，197-206。  new window
66.Lee, Yong-Ki、Lee, Choong-Ki、Lee, Seung-Kon、Babin, Barry J.(2008)。Festivalscapes and patrons' emotions, satisfaction, and loyalty。Journal of Business Research，61(1)，56-64。  new window
67.Yang, J.、Gu, Y.、Cen, J.(2011)。Festival Tourists' Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape。Journal of Convention & Event Tourism，12(1)，25-44。  new window
68.Gnoth, Juergen(1997)。Tourism motivation and expectation formation。Annals of Tourism Research，24(2)，283-304。  new window
69.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
70.Petrick, J. F.、Backman, S. J.(2002)。An Examination of Golf Travelers' Satisfaction, Perceived Value, Loyalty, and Intentions to revisit。Tourism Analysis，6(3/4)，223-237。  new window
71.Zhang, Hongmei、Fu, Xiaoxiao、Cai, Liping A.、Lu, Lin(2014)。Destination image and tourist loyalty: A meta-analysis。Tourism Management，40，213-223。  new window
72.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
73.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
74.Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management，27(3)，459-469。  new window
75.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice，19(2)，139-152。  new window
76.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
77.Yuksel, Atila、Bilim, Yasin、Yuksel, Fisun(2010)。Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty。Tourism Management，31(2)，274-284。  new window
78.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research，32(6)，6-12。  new window
79.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
80.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。  new window
81.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
82.Keller, Kevin L.(2003)。Brand synthesis: The multidimensionality of brand knowledge。Journal of Consumer Research，29(4)，595-600。  new window
83.林聖偉、李君如(20060600)。品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行社海外團體套裝旅遊為例。旅遊管理研究，6(1)，63-81。new window  延伸查詢new window
84.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。  new window
85.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。  new window
86.Preacher, Kristopher J.、Hayes, Andrew F.(2008)。Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models。Behavior Research Methods，40(3)，879-891。  new window
87.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
88.Del Bosque, Ignacio Rodríguez、Martín, Héctor San(2008)。Tourist satisfaction: A cognitive-affective model。Annals of Tourism Research，35(2)，551-573。  new window
89.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
90.Lee, J. S.、Lee, C K.、Yoon, Y.(2009)。Investigating differences in antecedents to value between first-time and repeat festival-goers。Journal of Travel & Tourism Marketing，26(7)，688-702。  new window
學位論文
1.陳伯南(2004)。宗教觀光旅遊動機、認知價值、滿意度與忠誠度關係之研究--以南投中台禪寺為例(碩士論文)。南華大學。  延伸查詢new window
2.陳苡廷(2006)。從體驗行銷觀點探討意象之形成--以2006年台中燈會為例(碩士論文)。國立中興大學，臺中市。  延伸查詢new window
3.賴宜萱(2014)。宗教觀光旅遊動機、滿意度及重遊意願調查之研究--以鹿耳門天后宮為例(碩士論文)。稻江科技暨管理學院，嘉義。  延伸查詢new window
4.林青儀(2014)。休閒體驗、知覺價值與行為意圖之關係研究(碩士論文)。國立雲林科技大學，雲林縣。  延伸查詢new window
5.廖于涵(2015)。大甲地區觀光吸引力、遊客滿意度、知覺價值與行為意向關係之研究(碩士論文)。朝陽科技大學，台中。  延伸查詢new window
6.Lin, Hsing-Hui(2011)。A Multidimensional Customer-based Brand Equity and Its Application to Religious Events: The Case of Mazu(博士論文)。Texas Tech. University，Lubbock, Texas。  new window
圖書
1.Sangren, Paul Steven、丁仁傑(2012)。漢人的社會邏輯：對於社會再生產過程中「異化」角色的人類學解釋。中央研究院民族學研究所。  延伸查詢new window
2.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer Behaviour。Orlando, FL：Harcourt Brace College Publishers。  new window
3.Aaker, D. A.(1991)。Building strong brand。New York：The Free Press。  new window
4.Keller, K. L.(2013)。Strategic Brand Management: Building, measuring, and managing brand equity。London：Pearson。  new window
5.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北：經濟新潮社。  延伸查詢new window
6.Kotler, Philip(2003)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Hair, Joseph F. Jr.、Hult, G. Tomas M.、Ringle, Christian M.、Sarstedt, Marko(2014)。A primer on partial least squares structural equation modeling (PLS-SEM)。Sage Publications。  new window
8.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
9.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
其他
1.鹿耳門天后宮(2016)。台灣之門鹿耳門，http://www.luerhmen.org.tw/about_us.php?classid=11。  延伸查詢new window
圖書論文
1.Dimanche, F.(2008)。From attractions to experiential marketing: The contributions of events to new tourism。Change Management in Tourism。Berlin：Erich Schmidt Verlag。  new window
2.Chin, Wynne W.(2010)。How to Write Up and Report PLS Analyses。Handbook of Partial Least Squares。Springer-Verlag。  new window
3.瞿海源、張珣(1989)。民間信仰的基本特徵與奉獻行為。宗敎、術數與社會變遷。台北：桂冠。new window  延伸查詢new window
 
 
 
 
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