期刊論文| 1. | Park, H.、Lim, H.、Kim, Y. K.(2013)。Experiential value: application to innovative consumer technology products。Journal of Customer Behaviour，12(1)，7-24。   |
| 2. | Bowen, John T.、Shoemarker, Stowe(1998)。Loyalty: A Strategic Commitment。Cornell Hotel and Restaurant Administration Quarterly，39(1)，12-25。 |
| 3. | 王月鶯、徐永億(2015)。大專生學參與休閒獨木舟活動體驗價值、滿意度與忠誠度之研究。運動健康休閒學報，6，228-240。 延伸查詢 |
| 4. | 李君如(20150500)。節慶遊客的體驗對滿意度、忠誠度及地方意象之影響--以大甲媽祖遶境為例。人文與社會學報，3(4)，1-32。 延伸查詢 |
| 5. | Echchakoui, S.(2016)。Relationship between sales force reputation and customer behavior: role of experiential value added by sales force。Journal of Retailing and Consumer Services，28，54-66。 |
| 6. | 沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。 延伸查詢 |
| 7. | 廖曜生、許詩函(20130700)。觀光溫泉體驗行銷、體驗價值與重遊意願之實證研究。國立屏東商業技術學院學報，15，287-316。 延伸查詢 |
| 8. | Kim, Renee、Yoon, Dong Hyun、Chao, Yan、Dang, Noctan(2015)。Effects of brand experience and product involvement on brand loyalty for vietnamese consumers。DLSU Business & Economics Review，25(1)，1-15。 |
| 9. | 劉銘欽、姜海、周偉融(20150300)。國立海洋生物博物館特展體驗行銷、滿意度與忠誠度關聯性之研究。科技博物，19(1)，67-82。 延伸查詢 |
| 10. | 鍾志強、簡慈儀、賴政豪(20171200)。從遊憩體驗與行為意圖之關係探討遊客知覺價值之中介效果--以鹿港觀光地區為例。觀光與休閒管理期刊，5(2)，158-168。 延伸查詢 |
| 11. | 鍾政偉、曾宗德、劉嘉麒(20171200)。Tourists' Experience and Perception Toward Recreational Fishing。運動休閒餐旅研究，12(4)，75-93。 延伸查詢 |
| 12. | Anggie, C.、Haryanto, J. O.(2012)。Analysis of the effect of factory, approach behavior and experiential marketing toward purchase intention。Gadjah Mada International Journal of Business，14(1)，85-101。 |
| 13. | Carlsona, J.、Rahmanb, M. M.、Rosenberger, P. J.、Holzmüller, H. H.(2016)。Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective。Journal of Marketing Management，32(9/10)，900-925。 |
| 14. | Datta, V.、Vasantha, S.(2015)。To study the relationship between experiential marketing, experiential value and purchase intention with special reference to travel website。International Journal of Recent Advances in Multidisciplinary Research，2(10)，832-835。 |
| 15. | Joy, A.、Sherry, J. F.(2003)。Speaking of art as embodied imaginational: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。 |
| 16. | Kazançoğlu, I.、Dirsehan, T.(2014)。Exploring brand experience dimensions for cities and investigating their effects on loyalty to a city。Business & Economics Research Journal，5(1)，17-37。 |
| 17. | Kuo, C. H.、Nagasawa, S.(2015)。Experiential marketing leading to behavioural intention - Testing the mediation effects of information search cost。Science Journal of Business and Management，3(1)，43-53。 |
| 18. | Love, E.、Staton, M.、Rotman, J. D.(2016)。Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty。Marketing Letters，27(4)，661-674。 |
| 19. | Nigam, A.(2012)。Modeling relationship between experiential marketing, experiential value and purchase intensions in organized quick service chain restaurants shoppers using structural equation modeling approach。Journal of Commerce and Trade，7(2)，18-25。 |
| 20. | Ozuema, W.、Thomas, T.、Lancasterd, G.(2016)。The influence of customer loyalty on small island economies: an empirical and exploratory study。Journal of Strategic Marketing，24(6)，447-469。 |
| 21. | MacCallum, Robert Charles、Hong, Sehee(1997)。Power analysis in covariance structure modeling using GFI and AGFI。Multivariate Behavioral Research，32(2)，193-210。 |
| 22. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。 |
| 23. | Kandampully, J.、Suhartanto, D.(2000)。Customer loyalty in the hotel industry: the role of customer satisfaction and image。International Journal of Contemporary Hospitality Management，12(6)，346-351。 |
| 24. | Shieh, H.-S.、Lai, W.-H.(2017)。The relationships among brand experience, brand resonance and brand loyalty in experiential marketing: Evidence from smart phone in Taiwan。Journal of Economics & Management，28(2)，57-73。 |
| 25. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。 |
| 26. | 張和然、張菁敏(20110600)。體驗價值、顧客滿意度對行為意圖影響之研究--以國立傳統藝術中心為例。島嶼觀光研究，4(2)，49-68。 延伸查詢 |
| 27. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。 |