Public libraries play a critical role in educating people in communities and in providing the public with opportunities to access information and gain knowledge. Because of trends in digital publishing and the impact of a tightening government budget, how public libraries can effectively increase operational performance and provide appropriate services and activities depends on effective marketing strategies. The type of marketing mix to adopt for achieving high levels of participation in library services and activities and satisfaction is the critical challenge now facing public libraries. First, this study reviews the literature and discusses the implications of library marketing strategies. Second, reading activities are used as a case study. The questionnaire method was used to examine Library A as the research subject, with the citizens participating in the library’s various reading activities being the statistical population for the study sample. The study developed a scale for determining the participants’ perceptions of the marketing strategies that Library A used for the reading activities, with the scale showing high reliability and validity. Recommendations based on the study results are provided for improving the marketing strategies of Library A. The study results are expected to serve as a reference for public libraries implementing marketing strategies.