:::

詳目顯示

回上一頁
題名:關係行銷、關係品質與家長行爲意向關係之研究
書刊名:人文社會科學研究
作者:趙康伶
作者(外文):Chao, Kang-lin
出版日期:2009
卷期:3:2
頁次:頁91-112
主題關鍵詞:關係行銷關係品質行為意向Relationship marketingRelationship qualityBehavioral intentions
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:34
本研究主要針對屏東縣私立幼稚園家長為對象進行分析,探討關係行銷、關係品質與家長行為意向關係之研究。本研究主要結果發現:關係行銷與關係品質具有顯著性,以「核心服務績效」之相關性最高;關係品質與家長行為意向具有顯著性的相關性,並以「承諾」與家長「行為意向」的相關性最高;關係品質與家長行為意向具有顯著正相關,其中以「信賴」與「共生行為」正向關係最強、「承諾」與「保留行為」正向關係最強、「滿意」與「參與行為」正向關係最強;「核心服務績效」、「專業知識」為影響關係品質及家長行為意向的重要因素;「核心服務績效」、「藉助外部關係」及「互動強度」透過關係品質對家長行為意向的間接效果都比直接效果大。
The purpose of this study aimed at the parents of private kindergartens in Pingtung County is to analyze and explore the correlations among relationship marketing, relationship quality and parents' behavioral intentions. The outcome of this research found that relationship marketing and relationship quality possess notable correlation, and "core services performance" has the most relation to them; besides, relationship quality and parents' behavioral intentions are provided with significant correlation, and "commitment" as well as "parents' behavioral intentions" have the most relation to them. Furthermore, relationship quality and parents' behavioral intentions have positive correlation, within which "reliance" possesses the strongest positive relation to "symbiotic behavior", "commitment" has the strongest positive relation to "reserved behavior" as well as "satisfaction" has the strongest positive relation to "participant behavior". The study also found that "core services performance" and "professional knowledge "were constructed to directly affect relationship quality and parents' behavioral intentions. By means of relationship quality, "core services performance", "reliance on external relation "and" interaction intensity" have more indirect effects on parents' behavioral intentions.
期刊論文
1.Wetzels, Martin、De Ruyter, Ko、Van Birgelen, Marcel(1998)。Marketing Service Relationships: The Role of Commitment。Journal of Business and Industrial Marketing,13(4/5),406-423。  new window
2.Giffin, K.(1967)。The contribution of studies of source credibility to a theory of interpersonal trust in the communication process。Psychology Bulletin,68(2),104-120。  new window
3.Eva, C. K.、Neal, M. A.(2001)。Communicating Trustworthy and Building Trust in Inter-organizational Virtual Organizations。Journal of Management,27,235-254。  new window
4.Boles, J. S.、Barksdale, H. C. Jr.、Johnson, J. T.(1997)。Business relationships: an examination of the effects of buyer-salesperson relationships on customer retention and willingness to refer and recommend。Journal of Business and Industrial Marketing,12(3/4),248-258。  new window
5.Doyle, S. X.、Roth, G T.(1992)。Selling sales management in action: the use of insight coaching to improve relationship selling。Journal of Personal Selling and Sales Management,12,59-64。  new window
6.Kellogg, D. L.、Chase, R. B.(1995)。Constructing an empirically derived measure for customer contact。Management Science,41(11),1734-1749。  new window
7.Kelly, J. P.、Assad, A. A.、Golden, B. L.(1990)。The controlled rounding problem: relaxation and complexity issues。Or Spektum,12,129-138。  new window
8.Mersha, T.(1993)。Enhancing the customer contact model。Journal of Operations Management,9(3),391-405。  new window
9.Mohr, J.、Nevin, J.(1990)。Communication strategies in marketing channel: a theoretical perspective。Journal of Marketing,50(October),36-51。  new window
10.Swan, J. E.、Teaeack, I. F.、Silva, D. W.(1985)。How industrial salespeople gain trust。Industrial Marketing Management,14(3),25-45。  new window
11.Zeithaml, V. A.(1981)。How consumer evaluation process differ between goods and services。Marketing of Services,9(1),25-32。  new window
12.Fynes, B.、Voss, C.、De Búrca, S.(2005)。The Impact of Supply Chain Relationship Dynamics on Manufacturing Performance。International Journal of Operations and Production Management,25(1),6-19。  new window
13.Gummesson, E.(1988)。Service Quality and Product Quality Combined。Review of Business,9(3),14-19。  new window
14.Jeffries, Frank L.、Reed, Richard(2000)。Trust and Adaptation in Relational Contracting。Academy of Management Review,25(4),873-882。  new window
15.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process : a conceptualization and application。Industrial Marketing Management,23(5),439-452。  new window
16.Bowen, D. E.(1986)。Managing customers as human resources in service organizations。Human Resource Management,25(3),371-383。  new window
17.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
18.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1991)。Understanding Customer Expectations of Service。Sloan Management Review,32(3),39-48。  new window
19.Jackson, B. B.(1985)。Build Customer Relationships that Last。Harvard Business Review,63(6),120-128。  new window
20.Babin, B. J.、Griffin, M.(1998)。The Nature of satisfaction: an updated examination and analysis。Journal of Business Research,41(2),127-136。  new window
21.Stone, Merlin、Woodcock, Neil、Wilson, Muriel(1996)。Managing the Change from Marketing Planning to Customer Relationship Management。Long Range Planning,29(5),675-683。  new window
22.LaBahn, D. W.(1999)。Commitment and Trust in Cross-National Channel Relationships: An Investigation of U. S.-Mexican Trade Relationship。Journal of Marketing Channel,7,121-156。  new window
23.Moorman, C.、Zaltman, G.、Deshpande, R.(1992)。Relationships between Provider and Users of Market Research: The Dynamics of Trust Within and Between Organizations。Journal of Marketing Research,29(3),314-328。  new window
24.Busch, P.、Wilson, D. T.(1976)。An Experimental Analysis of A Salesman's Expert And Referent Bases of Social Power in the Buyer-Seller Dyad。Journal of Marketing Research,13(1),3-11。  new window
25.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
26.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
27.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing,64(3),34-49。  new window
28.Madliok, Anoop(1995)。Revisiting Multinational Firms' Tolerance for Joint Ventures a Trust-Based Approach。Journal of International Business Studies,26(1),117-137。  new window
29.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing,14(8),737-764。  new window
30.Ulaga, Wolfgang、Eggert, Andreas(2006)。Value-based differentiation in business relationships: gaining and sustaining key supplier status。Journal of Marketing,70(1),119-136。  new window
31.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
32.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。  new window
33.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
34.Levitt, T.(1983)。After the sale is over...。Harvard Business Review,61(5),87-93。  new window
35.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
36.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
37.Bettencourt, Lance A.(1997)。Customer voluntary performance: customers as partners in service delivery。Journal of Retailing,73(3),383-406。  new window
38.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
39.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
40.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
41.Lovelock, C. H.、Yip, G. S.(1996)。Developing Global Strategies for Service Business。California Management Review,38(2),64-86。  new window
會議論文
1.Pelton, A.、Hodgson, D.、Russell, S.、Duerig, T.(1997)。Proceedings of the Second international conference on shape memory and superelastic Technologies, SMST-97。Santa Clara, CA:SMST。  new window
圖書
1.Ford, D.(1990)。Understanding business marker: interaction, relationship and network。London:Academic Press。  new window
2.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
3.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE