| 期刊論文| 1. | Smith, Brock(1998)。Buyer-Seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences，15(1)，76-92。   | | 2. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。 | 圖書| 1. | Kotler, Philip(1999)。Marketing management: analysis, planning, implementation and control。Prentice-Hall。 | |