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題名：澳門博彩活動遊客新奇感、快樂感、知覺價值與重遊意願關係之研究
書刊名：觀光與休閒管理期刊
作者：蕭椿諠／陳淑霞／許小卉
作者(外文)：Hsiao, Anna Chun-hsuan／Chan, Grace S. H.／Xu, Xiaohui
出版日期：2017
卷期：5:1
頁次：頁102-118
主題關鍵詞：澳門博彩遊客新奇感；快樂感；知覺價值；重遊意願；Gambling tourists；Novelty；Hedonics；Perceived value；Revisit willingness
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相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:13
針對澳門博彩活動中遊客新奇感、快樂感、知覺價值和重遊意願的影響的研究，過往文獻少有考慮。本研究旨在探討遊客在博彩活動中的新奇感、快樂感、知覺價值對遊客重遊意願的影響，研究以文獻分析法自編之澳門遊客博彩活動新奇感量表與快樂感量表，知覺價值量表及澳門博彩遊客重遊意願量表為研究工具；以來澳門進行博弈活動的遊客為研究對象，用李克特量表編輯問卷，所得資料運用SPSS20.0軟體,經描述性統計、信效度檢驗，相關分析，因數分析，迴歸等統計分析後得到以下研究結論：澳門博彩遊客之新奇感正向積極地且顯著影響其快樂感，並且新奇感正向積極地但不顯著影響知覺價值；博彩遊客快樂感正向積極地且顯著影響知覺價值；博彩遊客之知覺價值正向積極地且顯著影響重遊意願。
This paper aims to discuss the relationships among Macau gambling tourists' novelty, hedonics, perceived value and revisit willingness. It will present the scales of novelty, hedonics, perceived value and revisit willingness, based on the existing relevant literature. In this paper the author utilizes SPSS 20.0 to analyze the collected data and verifies the proposed hypotheses. The expected conclusions are as follows: on the one hand, Macau gambling tourists' novelty positively and significantly affects their hedonics and perceived value; on the other hand, Macau gambling tourists' hedonics positively and significantly affects their perceived value, and Macau gambling tourists' perceived value also positively and significantly affects their revisit willingness.
期刊論文
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13.Gainsbury, S. M.、Russell, A.、Hing, N.(2014)。An investigation of social casino gaming among land-based and Internet gamblers: A comparison of socio-demographic characteristics, gambling and co-morbidities。Computers in Human Behavior，33，126-135。  new window
14.Io, M.-U.(2016)。Exploring the impact of hedonic activities on casino-hotel visitors' positive emotions and satisfaction。Journal of Hospitality and Tourism Management，26，27-35。  new window
15.Pearson, P. H.(1970)。Relationship between global and specified measures of novelty seeking。Journal of Consulting and Clinical Psychology，34(2)，199-204。  new window
16.Duman, Teoman、Mattila, Anna S.(2005)。The Role of Affective Factors on Perceived Cruise Vacation Value。Tourism Management，26(3)，311-323。  new window
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18.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
19.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。  new window
20.Lam, Long W.、Chan, Ka Wai、Fong, Davis、Lo, Freda(2011)。Does the look matter? The impact of casino servicescape on gaming customer satisfaction, intention to revisit, and desire to stay。International Journal of Hospitality Management，30(3)，558-567。  new window
21.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
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圖書
1.Lawson, F.、Baud-Bovy, M.(1977)。Tourism and recreational development: A handbook of physical planning。London：Architectural Press。  new window
2.邱皓政(2009)。量化研究與統計分析--SPSS（PASW）資料分析範例。重慶：重慶大學出版社。  延伸查詢new window
3.賴國毅、陳超(2010)。SPSS17.0中文版常用功能與應用實例精講。北京：電子工業出版社。  延伸查詢new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Holbrook, M. B.(1986)。Emotion in the Consumption Experience: Toward a New Model of the Human Consumer。The Role of Affect in Consumer Behavior: Emerging Theories and Applications。Lexington, MA：Lexington Books。  new window
2.Gartner, W. C.(1993)。Image formation process。The promotion of destination regions。New York, NY：Haworth。  new window
3.Whiting, J. W. M.(1968)。Methods and Problems in Cross-cultural Research。The Handbook of Psychology。Reading MA：Addison-Wesley。  new window
 
 
 
 
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