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L.(2004)。Consumer behavior。Upper Saddle River, NJ:Prentice Hall。 | 2. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 | 3. | Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | 4. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | 5. | Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。 | 其他1. | Coca Cola(2013)。Chok! Chok! Chok!,https://drive.google.eom/file/d/0Byt8iYD5keVXNXNlaTZGNWxMdkE/view。 | 2. | Interactive Advertising Bureau(2010)。Platform status report game advertising,http://www.iab.net/media/file/IAB-Games-PSR-Update_0913.pdf。 | 3. | Toyota(2011)。ToyToyota, backseat driver,https://drive.google.eom/file/d/0Byt8iYD5keVXMmJ2NEdHUTBEZHM/view。 | 圖書論文1. | Luck, S. J.、Vecera, S. 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