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題名:遊憩環境、遊憩體驗與滿意度關聯性之研究
書刊名:觀光與休閒管理期刊
作者:杜貞瑩
作者(外文):Tu, Chen-ying
出版日期:2017
卷期:5:特刊1
頁次:頁114-129
主題關鍵詞:遊憩環境遊憩體驗滿意度濕地Recreation settingsRecreation experienceSatisfactionWetland
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:22
  • 點閱點閱:7
遊憩體驗是一種經驗,隨著體驗後的結果,會影響遊客其心理層面,進而影響其外在行為表現。因此,本研究以滿意度之前因後果認知觀點切入,建立從遊憩體驗至滿意度再至後續行為的因果模式。實證採用結構方程模式來探討遊客的遊憩體驗、滿意度與行為意圖之關係,以高雄市洲仔濕地與高美館濕地公園為研究範圍,發展結構式問卷作為調查工具,選擇到訪兩濕地園區的遊客為問卷調查對象,建立以遊憩環境與遊憩體驗為前因變項、滿意度為中介變項及行為意圖為結果變項的結構方程模式加以驗證。研究結果發現,本研究建構線性結構因果關係模式之配適度評鑑結果顯示建構模式是顯著,本研究所建構的四項研究假設,是完全得到統計支持的。證實遊憩環境對遊憩體驗有顯著正向影響,四個遊憩體驗因素對遊客滿意度皆有顯著正向影響,依影響參數估計值大小加以分析影響度、學習與成就、樂趣與放鬆因素。本研究亦發現遊客滿意度對行為意度有高度正向影響關。研究結果提供濕地旅遊管理相關單位擬定行銷策略與相關管理目標的建議與參考。
The purpose of this study was to apply the structural modeling approach for exploring the relationships among recreation settings, visitors' recreation experiences, satisfaction and behavioral intention of Kaohsiung wetlands. The wetlands of recreation place in Kaohsiung were selected to be the research scope and structural questionnaire and developed be the survey tool of this study. The visitors of two recreation areas in Kaohsiung wetlands were selected as study samples. This study constructed a structural cause-effect model which takes recreation settings and recreation experiences as the antecedents, satisfaction as the mediated variable, and behavior intentions as the effect variable for testing their relationships. The findings of this study indicate that the structural cause-effect model is significant and four factors of recreation experience have significant and positive effects on visitors' satisfaction. The priority of positive effects on visitors' satisfaction by comparison with their efficiency value is physical environment; service attitude; learning and achievement; pleasure and relax factor. Besides, this study also found that the visitors' satisfaction has significant and high positive effects on visitors' revisit intentions. On the basis of the research results, the concrete and strategic suggestions and references are offered for related units.
期刊論文
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5.Wang, W.、Chen, J. S.、Fan, L. L.、Lu, J.(2012)。Tourist experience and wetland parks: A case of Zhejiang, China。Annals of Tourism Research,39(4),1763-1778。  new window
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7.Manfredo, M. J.、Driver, B. L.、Tarrant, M. A.(1996)。Measuring leisure Motivation: A meta-analysis of the Recreation Experience Preference Scales。Journal of Leisure Research,28(3),188-213。  new window
8.Manfredo, M. J.、Larson, R. A.(1993)。Managing for wildlife viewing recreation experiences: An application in Colorado。Wildlife Society Bulletin,21(3),226-236。  new window
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10.Schwartz, Z.、Stewart, W.、Backlund, E. A.(2012)。Visitation at Capacity-constrained Tourism Destinations: Exploring Revenue Management at a National Park。Tourism Management,33(3),500-508。  new window
11.張淑青(20040600)。澎湖套裝旅遊服務品質之研究。觀光研究學報,10(2),111-126。new window  延伸查詢new window
12.Manfredo, M. J.、Driver, B. L.、Brown, P. J.(1983)。A test of concepts inherent in experience based setting management for outdoor recreation areas。Journal of Leisure Research,15(3),263-283。  new window
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16.莊淑姿、劉建麟(20051200)。臺灣生態旅遊發展初探。農業推廣文彙,50,167-176。  延伸查詢new window
17.Andkjaer, S.、Arvidsen, J.(2015)。Places for active outdoor recreation: a scoping review。Journal of Outdoor Recreation and Tourism,12,25-46。  new window
18.Arjunan, M.、Holmes, C.、Puyravaud, J. P.、Davidar, P.(2006)。Do developmental initiatives influence local attitudes toward conservation? A case study from the Kalakad-Mundanthurai Tiger Reserve, India。Journal of Environmental Management,79(2),188-197。  new window
19.Das, M.、Chatterjee, B.(2015)。Ecotourism: A panacea or a predicament?。Tourism Management Perspectives,14,3-16。  new window
20.Bultena, G. L.、Taves, M. J.(1961)。Changing Wilderness Images and Forestry Policy。Journal of Forestry,59,167-171。  new window
21.Driver, B. L.、Brown, P. J.(1978)。The recreation opportunity spectrum concept and demand, with implications for recreation resource planning。Assessing Demand for Outdoor Recreation,12(8),62-88。  new window
22.Jalani, J. O.(2012)。Local people's perception on the impacts and importance of ecotourism in Sabang, Palawan, Philippines。Procedia--Social and Behavioral Sciences,57(9),247-254。  new window
23.Priskin, J.、McCool, S.(2006)。The visitor experience: An essential component of protected area stewardship。Int. J. Prot. Area Manage,16(2),1-2。  new window
24.Turner, R. Kerry、Daily, Gretchen C.(2008)。The ecosystem services framework and natural capital conservation。Environmental and Resource Economics,39(1),25-35。  new window
25.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management,17(3),165-174。  new window
26.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
27.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
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29.Múgica, M.、De Lucio, J. V.(1996)。The role of on-site experience on landscape preferences: A case study at Doñana National Park (Spain)。Journal of Environmental Management,47(3),229-239。  new window
研究報告
1.Taylor, J. E.、Hardner, J.、Stewart, M.(2006)。Ecotourism and economic growth in the Galapagos: An island economy-wide analysis。Davis:Department of Agricultural and Resource Economics University of California。  new window
圖書
1.Moore, R. L.、Driver, B. L.(2005)。Introduction to Outdoor Recreation: Providing And Managing Natural Resource Based Opportunities。State College, Pennsylvania:Venture Publishing, Inc.。  new window
2.Ziffer, K. A.(1989)。Ecotourism: the uneasy alliance。Washington, DC:Ernst and Young。  new window
其他
1.(2016)。2015國人旅遊狀況調查,http://admin.taiwan.net.tw/upload/statistic/20160701/67cl4516-d20d-4751-b2bd-9d8labcec691.pdf。  new window
2.World Tourism Organization。Annual report 2015,http://cf.cdn.unwto.org/sites/all/files/pdf/annual_report_2015_lr.pdf。  new window
圖書論文
1.Driver, B. L.、Tocher, R. C.(1970)。Toward a behavioral interpretation of recreation engagement, with implications for planning。Element of Outdoor Recreation Planning。  new window
2.Manfredo, J.、Pierce, C. L.、Vaske, J. J.、Whittaker, D.(2002)。An experienced based approach to planning and management for wild life viewing recreation。Wildlife viewing in North America: A planning and management handbook。  new window
 
 
 
 
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