本文研究目的為瞭解劍湖山主題樂園的遊客對服務品質及滿意度之現況，及不同背景變項在服務品質與滿意度之差異情形。本研究採問卷調查法，以「主題樂園服務品質與滿意度量表」為研究工具，針對劍湖山主題樂園的遊客進行立意抽樣，共發出問卷200份，有效問卷為133份。結果發現：（一）遊客年齡分布在26－35歲之間；教育程度以大學居多；而不同年齡與職業於滿意度有顯著差異，不同教育程度於服務品有顯著差異；（二）服務品質的四項因素中，工作人員、園區營運及園區外觀三個因素對滿意度有正面顯著效果，而園內設施則對滿意度則無正面顯著效果；（三）遊客認為園區內餐飲可提供更多元的選擇；此外加強員工與遊客的互動與溝通會使遊客能夠有更好的體驗。

The purpose of this study is to explore the service quality and satisfaction of Janfusun Theme Park. A total of 133 valid questionnaires were collected. The results showed that: (1) The majorty population is among 26 and 35 years old; the most have college degree. There are significant differences in satisfaction among different ages and occupation groups. Also, there is significant differences in the service quality among education levels. (2) Among the four factors of service quality, the staff, daily operation, and outside appearance have positive impacts on satisfaction; however, the inside facilities do not. (3) The manager could provide more catering choices in the park. The staff can enhance the interaction and communication with the visitors, which will provide a better vacation experience.