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題名:Effects of Airline's Sustainable Marketing Campaigns on Relationship Quality and Customer Loyalty: A Case Study on Taiwanese International Airlines
書刊名:運輸學刊
作者:胡凱傑 引用關係嚴方呂明頴
作者(外文):Hu, Kai-chiehYen, FongLu, Ming-ying
出版日期:2018
卷期:30:3
頁次:頁187-217
主題關鍵詞:永續行銷綠色行銷社會行銷關係品質顧客忠誠度Sustainable marketingGreen marketingSocial marketingRelationship qualityCustomer loyalty
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:21
  • 點閱點閱:9
期刊論文
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圖書
1.Hatcher, L.(1998)。A Step-by-step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling。Cary:SAS Institute Inc.。  new window
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